The objective of this research was to study the foreign tourists’ attitude and using service behavior to Hip Hotel in Bangkok Metropolitan Area. The results of this research were as follows: tourists with different demographic factors affected different tourists’ behavior at a 0.05 and 0.01 statistically significant levels. Value and lifestyles correlated with tourists’ behavior at a 0.05 and 0.01 statistically significant levels. Tourists’ attitude towards the service and marketing mix could forecast intentional repurchase at a 0.05 and 0.01 statistically significant levels. The perception of service correlated with intentional at 0.01 statistically significant level. Tourists’ behavior correlated with intentional repurchase at 0.05 and 0.01 statistically significant level.

The objective of this research was to study the quality of tourism services of Bangnumphung Floating Market based on the service marketing theory which involved product price place promotion physical evidence people and process. The research instrument was questionnaire. The 400 subjects were selected by convenience sampling. The results demonstrated that the opinion of tourists on tourism service quality of Bangnamphung Floating Market was in a good level wheeas the quality of promotion was a neutral level in every area except for the additional events which were in a good level. The majority of the respondents preferred natural tourist attractions. The source of information about the Floating Market was acquired through friends family and relatives. Convenience is the reason why the respondents wanted to visit such place. The majority of the respondents had used cars to the floating market and they were also accompanied by their family : Parents children siblings and relatives. The visit frequency was twice to three times. The tourists spent 2-3 hour travel per visit. Tourists expenditure was 501-700 baht. The activity was to have meat dish and sweet food.

The purposes of this research were 1) to study the effect of short message service via mobile telephone on Sufficient Economy Philosophy of undergraduate students at Rajamangala University of Technology Thanyaburi 2) to study the students’ opinions to short message service via mobile telephone on Sufficient Economy Philosophy of undergraduate student at Rajamangala University of Technology Thanyaburi. The experiment group was 30 undergraduate students at Rajamangala University of Technology Thanyaburi in Educational Technology academic year 2007. The data were analyzed by percentage mean standard deviation and t-test. The research findings were as follows: 1) It was found that the post-test score learning was statistically higher than pre-test scores at level .01. 2) It was found that the students’ opinions to short message service via mobile telephone were in a good level.

Rajamangala University of Technology Phra Nakhon had signed an MOU with the Ministry of Science and Technology to set up a Clinic Technology in January 2003. The Clinic has operated since the fiscal year 2004 with subsidiary from the Ministry of Science and Technology. It has a main duty in transferring technology providing consulting and information services on technology research and development and distributing knowledge and insight in science and technology. In 2005 the Clinic received a budget of 3278100 baths in 9 projects that provided service for 4171 persons. In 2006 a budget of 1786500 baths was allocated for 6 projects that provided service for 2017 persons. In 2007 it received a budget of 2622000 baths in 12 projects that provided services for 2874 persons. The Clinic has achieved a success in reducing expense increasing income and enhancing life quality of communities. It obviously has an important role in integrating research work into technological transfer and economic development of communities.

This research aims to study online food ordering through the Mobile Application of Consumer Generation Y in Bangkok. The sample group consists of consumers between 21 and 38 years of age living in Bangkok (Gen Y). 400 sample queries were used as a tool for collecting data. Statistics such as frequency percentage mean standard deviation and plural regression analysis was used. The results showed that most respondents were female private company employees aged between 26 and 30 with a bachelors degree or equivalent. The average monthly income of the respondents is between 15000 and 25000 baht. The most important factor affecting the decision to order food online was the acceptance of overall technology at high level with an average of 4.24 marketing mix factors (7Ps) overall is at high level with an average of 4.02 and the quality factor of overall service is at high level with an average of 4.02. The hypothesis test results showed that technological acceptance factors marketing mix factors and quality factors of the service affect the decision to use online food ordering services through the Mobile Application of Consumer Generation Y in Bangkok statistically significantly at 0.05.