จำนวน Repository ( 1174 )
รูปแบบการสร้างแบรนด์บุคคลด้วยชื่อเสียงในธุรกิจภาพยนตร์ไทย
This research aims 1) to study the current situation of the Personal Branding Model by Celebrity Endorsement in Thai Film Business 2) to create and check the personal branding model by Celebrity Endorsement in Thai Film Business. The samples are Film Directors actors screenwriters 17 stakeholders of movie business from both public and private sector. This research uses Delphi technique as a tool for 3 times collecting data by employing in-depth interview and questionnaires. Data are analyzed by using the SPSS program and present in number median. It considers the validity by confirming interquartile range absolute value between mode and median statistically. The findings are: 1) The main factors are consistent to the study which is used Delphi technique in relation to the personal branding model by Celebrity Endorsement in Thai Film Business as followings: 1.1 Strategic management by 1.1.1) celebrity creditability 1.1.2) celebrity skills 1.1.3) forming celebrity interestedness 1.1.4) transfer to popular celebrity 1.2 Brand celebrity management 2) Total quality management as followings: 2.1 Customer satisfaction 3) Celebrity supporting as followings: 3.1 the factor which is concerned the sustainable image. 2) The analyzing data following 1) which are from the return questionnaires regarding consensus panelists indicate that consistency rules of descriptive statistics which has the median in the range of 4.00-5.00 and interquartile range is less than 1.00 (IR < 1.00). Also the differences between mode and median are not more than 1. Thus the best practice for the personal branding model by Celebrity Endorsement in Thai Film Business is PB2SP which bring about the Total Performance Scorecard model (TPS). However this TBS model is checked index of congruence (IOC) from 5 IOC experts. It reveals that IOC > 0.50 are consisted of 1) organization balance scorecard 2) total quality management and 3) celebrity endorsement management. Generally the Total Performance Scorecard (TPS) is practical and can be developed for implementing.
การควบคุมคุณภาพการย้อมสีและตกแต่งสำเร็จเส้นด้ายผักตบชวาและวัสดุประกอบเพื่อการแปรรูปผลิตภัณฑ์เชิงพาณิชย์
Quality control of dyeing and finishing of Water Hyacinth yarns and their transformed materials for commercial was a main objective to establish the dye database of synthetic dye and natural dye. The dye database was a data for quality control in dyeing process of raw material as Water Hyacinth yarns also it resolved the un-repeatability dyeing problem. Reactive dye was used for synthetic dye database creation on dry Water Hyacinth yarns at 80oC for 30 minutes. Red as Hicion Red He-3B yellow as Hicion Yellow HE-4RN Blue as Hicion Navy Blue HER 150% and black as Hifix Black KNN were the represent synthetic dye and Sodim sulphate 20 g/l and sodium carbo nate 20 g/l were used as auxiliaries. The other hands the natural dye database was forming from Ebony tree Caesalpinia sappan and Turmeric. They were dye on dry Water Hyacinth yarns at 80oC for 30 minutes and Sodim sulphate 20 g/l was the auxiliary. Whereas Butterfly pea were dye at 80oC for 30 minutes by Sodim sulphate 20 g/l and sodium carbonate 20 g/l were the auxiliaries. The whole dye database was defined the totally in Primary Secondary and ternary dye cycle. The transfer knowledge was distributed to the enterprise at Nakhon Prathom Provincd as “Chumchonjaksanpaktobchawha Bann klongnokkratum”. The topics were “How to establish the synthetic and natural dye database” “Water repel lent finishing” and “developed and transformed the Water Hyacinth to products”. The target group was very satisfied in this topic as 4.39. In the result the proportion between economic and social factor by the income increasing in 1 year was 5.04. So the research project was achievement.
การศึกษาทดลองการจัดการละลายน้ำแข็งในระบบเครื่องทำความเย็นเพื่อการประหยัดพลังงาน
Defrosting at evaporator panel is one of working cycles in freezer. Power consumption in defrosting does not meet the objective of using freezer therefore the approach to decrease power consumption in defrosting is one strategy for energy saving. Normally the cycle of defrosting in freezer is a constant time that specify by referring to the highest humidity period. With this control concept the problem of temperature exchange is not occurred from ice accumulation at evaporator panel but it makes the over necessity of defrosting process in the low humidity season and cause the unnecessary power usage in freezer. This research presents the control approach for defrosting by using the difference of the temperature at evaporator and the temperature at chilling area. By using this approach the defrosting process is operated depend on load and the fan is on or off relate to defrosting time. Test results demonstrate that about 12% of power can be saved by this control approach when compared to constant time control.
การสังเคราะห์แก้วเซรามิกชนิดไฮดรอกซีอะพาไทต์ที่มีการเติมเซอร์โคเนียมสำหรับการประยุกต์ใช้ในทางทันตกรรม
The aim of this work was to fabrication of Hydroxyapatite Glass-ceramic by adding ZrO2 for Dental Application. The glasses were prepared by conventional melting of the coprecipitation derived starting products and heat treated at different temperatures. The structure mechanical properties and microstructure of the samples were characterized by X-ray diffraction Vicker hardness energy dispersive X-ray analysis (EDXA) and scanning electron microscopy. The data showed that the samples with condition Li1-1450 and heated treatment at 830 C having high strength and proper crystallinity showed good translucency which comparable with that of the sample from factory. XRD analysis revealed XRD analysis revealed that the peak corresponds to the crystallization of Li2SiO3 SiO2or Li6SiO8which are important phases have effect to increasing the mechanical properties of samples.
ความพึงพอใจของนักศึกษาที่มีต่อการจัดการเรียนการสอนหลักสูตรครุศาสตร์อุตสาหกรรมบัณฑิต มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
This research aimed to study students’ satisfaction towards teaching and learning management of bachelor of technical education curriculum from Rajamangala University of technology Phra Nakhon. The instrument used in this study was questionnaires which consisted of 5 aspects; curriculum lecturer teaching and learning process assessment and management. The statistics used in in data analysis were mean standard deviation two Independent t-test. The study found that the overall satisfaction of the students was at a good level (x = 3.97 S.D.= 0.64). When considering each aspect the highest students’ satisfaction was the lecturer aspect (x = 4.12 S.D.= 0.63). In the same fashion the teaching and learning process (x = 4.04 S.D.= 0.67) and curriculum aspect (x = 4.03 S.D.= 0.65). However students in different disciplines were not significant difference with the teaching and learning process of the Faculty of Industrial Education.