จำนวน Repository ( 1139 )

ผลิตภัณฑ์ SME กลุ่มเครื่องสำอางสมุนไพรไทยเพื่อสุขภาพสำหรับผู้สูงอายุไทย
ผลิตภัณฑ์ SME กลุ่มเครื่องสำอางสมุนไพรไทยเพื่อสุขภาพสำหรับผู้สูงอายุไทย

This research aims for 1) study SMEs Thai local wisdom herbal cosmetics consumer in elderly market that related to Thai local wisdom herbal cosmetics market 2) study SMEs Thai local wisdom herbal cosmetics competitors in elderly market that related to Thai herbal cosmetics market 3) analyzed elderly consumers and competitors in SMEs Thai local wisdom herbal cosmetics that related to SME Thai herbal cosmetics product. Samples were drawn from population within Bangkok calculated followed Taro Yamane (1967) steps with results of 402 samplings out of 10014705 elderly population data gathering using survey technique. The research tools are questionnaires; data collected and analyzed using SPSS the results are in frequency percentage mean standard deviation distribution and perform analyzing by Canonical correlation. The results are: 1) Thai herbal cosmetics customers in elderly market have related to SME Thai local wisdom herbal cosmetics in high range 2) SME Thai herbal cosmetics competitors in elderly market has related to SME Thai herbal cosmetics customer in moderate level 3) The relationship between elderly customer and its competitor have related SME Thai herbal cosmetics in moderate level.

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การใช้เศษโฟมเหลือทิ้งจากบรรจุภัณฑ์สำหรับผลิตเป็นแผ่นผนังคอนกรีตสำเร็จรูปน้ำหนักเบา
การใช้เศษโฟมเหลือทิ้งจากบรรจุภัณฑ์สำหรับผลิตเป็นแผ่นผนังคอนกรีตสำเร็จรูปน้ำหนักเบา

The objectives of this research are to study the production to find the proper ratio to test the physical mechanical properties and thermal conductivity to suggest the implementation and to transfer the technology of light-weight precast concrete wall panel products mixed with container foam wastes. Design the ratios of Portland cement type1: coarse sand: lime stone: water equal to 1: 2: 4: 0.7 by weight and adding the container foam wastes equal to 0 0.025 0.050 0.075 and 0.1 by weight. Casting the light-weight precast concrete wall panel products by pouring the concrete into the mold which installed the steels. Test the properties follow TIS.2226-2548 and TIS.878-2537. From the results the proper ratio of adding container foam wastes was 0.075 by weight which had perfect general characteristic 16.48 MPa of compressive strength no bending when installed in common behavior 8.86% of water absorption passed type1 of hardness test passed type 2 of impact test 2014.54 kg/m3 of density 4.30 MPa of bending strength and 0.228 watt/m.K of thermal insulation. This light-weight precast concrete wall panel product can use as the thermal insulation wall in building. Moreover the developing product can apply to register the petty patent.

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เทคนิคการหลอมภาพมัลติสเป็คทรัลกับภาพแพนโครเมติคด้วยวิธีพีซีเอร่วมกับดิสครีตเว็บเล็ตอัลกอรึทึม
เทคนิคการหลอมภาพมัลติสเป็คทรัลกับภาพแพนโครเมติคด้วยวิธีพีซีเอร่วมกับดิสครีตเว็บเล็ตอัลกอรึทึม

The data fusion is implement to take the survey data remotely from difference sources and have various looks to be combined to get a new agent. To get better quality of data we will present a method of fusion by wavelet transform with IHS Transformation method or PCA Transformation method. From the results showed that both IHS and PCA Transformation method able to be gotten high quality but the specifications of wave from damage is different.

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การสร้างความได้เปรียบทางการแข่งขัน (Competitive Advantage) ของธุรกิจการท่องเที่ยวเชิงสุขภาพ (Medical Tourism)ในประเทศไทย
การสร้างความได้เปรียบทางการแข่งขัน (Competitive Advantage) ของธุรกิจการท่องเที่ยวเชิงสุขภาพ (Medical Tourism)ในประเทศไทย

The topic of this research is the study of the changes of tourism maket in Thailand that has an effect on the tourists behavior. The problem concerns the decision making of tourists the information accessibility and the attitude of tourists the expectation and the satisfaction concerning Medical tourism. This qualitative research explained the tourists attitude and the creation of competitive advantage from customers perspectives as tourist in the medical tourism business. In the depth-interview of tourists the decision making process the expectation and satisfaction of customers in medical tourism were explained and measured based on the understanding of customer and the pre/post experience of the medical tourism service. The objectives of this research were to create the service repurchasing Internet information sharing and the media accessibility for tourists and perspective who would like to travel in Thailand and other related topics concerning medical tourism in Thailand. In conclusion the group of author argues that the information accessibility in this medical tourism to local and global tourists are limited and the business owners and others should play important role to effectively present the idea and concept of the medical tourism to the prospects and the existing customers in order to generate more income and gain more distribution channels. Finally the group of author identify the creation of the competitive advantage of medical tourism by reacting to the customers requests and requirements and also the information providing and accessibility throughout the media channels. Moreover creating the brand image and cooperating with government for the medical tourism theme under the government support in thecurrent national development plan would make substantially different from the existing situation for all of the players in this market.

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การตลาดแป้งกล้วยเชิงพาณิชย์ กรณีศึกษาธุรกิจเบเกอรี่ในเขตกรุงเทพมหานคร
การตลาดแป้งกล้วยเชิงพาณิชย์ กรณีศึกษาธุรกิจเบเกอรี่ในเขตกรุงเทพมหานคร

The objectives of this research are to study marketing mix factors of banana flour in bakery business to study organizing factors of banana flour in bakery business and to provide them marketing guidelines of banana flour in bakery business. The research instruments used for data-gathering were semi-structured interview. The results of the interviews were created by using independent variables in questionnaire. The samplers of this research composed of 196 bakery business with 100% response rate. The results were as follows : The marketing mix factors of banana flour in bakery business in price place product and promotion were at high level respectively. The organizing factors of banana flour in bakery business in buying center environment organization and individual participants were at high level respectively. Recommended marketing guidelines the marketing of banana flour in bakery business are providing features and benefit of banana flour on the packaging label for a better understanding setting the price of banana flour pricing banana flour over the dough to add more valve distributing banana flour to bakery store and related using marketing online to promote banana flour creating a long term plan for a stronger banana flour market and studying organizational structure of bakery business by focusing on purchasing authority.

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