This research aims to 1) study current conditions trends in change management transformational leadership and service innovation in the future for hotel business survival in Southern Andaman provinces and 2) present survival model of hotel business in Southern Andaman provinces. The research methodology used in the study was Qualitative research by using the Delphi technique with 19 experts and added with quantitative research which the sample was 400 Thai consumers. The research results revealed that the current conditions of the hotel business in Southern Andaman provinces in the past most of the consumers were foreigners but from the effects of the epidemic causing change in consumer behavior. At present and in the future there will be more Thai consumers. Therefore business owners need to plan to support on Thai tourists by focus on natural attractions and increase in safety measures from the epidemic. Transformational leadership would focus on inspiration motivation. Service innovation in the future would focus on marketing innovation and reduce exposure. Survival model of hotel business in Southern Andaman provinces consist of 1) competitiveness 2) adaptability and 3) efficiency. Survival model of hotel business in Southern Andaman provinces checked by index of congruence (IOC) by 5 experts and found that index of congruence was greater than 0.50.

This research aims to examine The Islamic Bank of Thailands social banking adaptation strategy model. This qualitative research applied Delphi Technique by synthesizing documents and in-depth interviews with 17 social banking experts. The researcher used descriptive statistics namely Median and Mode to analyze the data. The consistency and consensus among the experts were analyzed by the absolute value of the difference between the Median Mode and Inter Quartile Range. A Consistency Index (IOC) value was applied to assure the validity between the questions and the objectives. The results showed that: The Islamic Bank of Thailands adaptation strategy model consists of 7 main strategies: 1) innovative organization strategy 2) learning organization strategy 3) goal-oriented organizational culture strategy 4) effective internal communication strategy 5) resilient organization strategy 6) leader of change strategy and 7) employee involvement strategy. In sum this adaptation strategy is to balance traditional and new financial services that need to comply with the Islamic society culture and economy and aims to expand the service accessibility under Islamic principles

The purposes of this research were to 1) study marketing opportunities of Samutsakorn’s processing herbal product with betel leaf 2) present the marketing strategy of startup business in processing herbal product. with betel leaf The samples were 1) person has problem about skin and person interest for thai herbal product 2) entrepreneur of startup business about processing herbal product with betel leaf 3) farmer group grow betel tree in Samutsakorn Province. The research instruments were depth interviewing and descriptive analysis. According to the research process it found that the great market trend for Thai herbal product and increasing capability of entrepreneur of startup business about processing herbal product with betel leaf is market opportunities for processing herbal product. Moreover marketing mix strategies of processing herbal product with betel leaf consisted of product strategies price strategies place strategies promotion strategies which could be used to recommend the marketing strategies in order to meet future local and national market needs.

The development of the application to support tourism in Samut Songkhram province aims to develop accommodation search applications. Hotels attractions OTOP products to promote the distribution of OTOP products in tourist attractions to assess satisfaction with developed applications using AppSheet Google Sheet Google Map and other open-source software to develop and surveys to collect data assess satisfaction with built applications. Perform statistical data analysis Percentage average standard deviation The results showed that the application to support tourism in Samut Songkhram province Help promote comprehensive tourism in Samut Songkhram Province Enhances the distribution channels of OTOP products in tourist attractions. The results of the satisfaction assessment from 50 users in the sample system showed that users were satisfied with the application to support tourism in Samut Songkhram province with an average of 4.41 standard deviations of 0.06. Can be used.

The Research of Conscious Development on Mangrove Forest Conservation by Tracking the Late King’s Royal Path and Royal Initiative Project in Bangkhuntien Area of Business Administration Students of Rajamangala University of Technology Phra Nakhon. for Objective 1) Serve to Royal thought or idea Plant Genetic Conservation Project Under the Royal Initiation of Her Royal Highness Princess Maha Chakri Sirindhorn (RSPG). 2) Create the Conscious Development on Mangrove Forest of Students of Rajamangala University of Technology Phra Nakhon. 3) Development a activity plan for the Mangrove Forest of Students of Rajamangala University of Technology Phra Nakhon. 4) Compare the Conscious Development on Mangrove Forest of Students of Rajamangala University of Technology Phra Nakhon before and after doing activity More over We have a sampling by Purposive for Students of Rajamangala University of Technology Phra Nakhon. 10 Samling for Team leader and 30 Sampling for Participants This Sampling have a 3 Activity 1 Strong Team leader 2 Study Late King’s Royal Path and Royal Initiative Project 3 Concluding Activities analysis revealed that before activity average is 4.53 and after activity average is 4.99 after that We used Paired samples t-test analysis revealed after activity higher before activity the statistical level of .05.