จำนวน Repository ( 192 )
สื่อการตลาดออนไลน์กลุ่มหัตถศิลป์ ชุมชนโนนตูม จังหวัดนครราชสีมา
This special project is made with the objectives of developing an online marketing media showcasing the craftsmanship of Nontum Community Nakon Ratchasima and to evaluate the satisfaction of the online marketing media. The website is developed for the users to be able to view the products and the videos showing the process of making the products. The website in addition links to the other social media for instances Facebook and LINE. With the use of questionnaire tools the survey is conducted by having 24 participants do the 5-level satisfaction questionnaire to collect the data on potential participants who will interest in the products from the craftsman group. The data is then analyzed statistically by using frequency percentage mean and standard deviation. From the analyzed data it is found that 1) Online marketing media for craftsman group in Nontum Community Nakhon Ratchasima is eligible for use 2) The product users are highly satisfied with the online marketing media (With the 𝑥̅ of 4.48 S.D. of 0.63).
ความสัมพันธ์ระหว่างปัจจัยจูงใจและความมีประสิทธิภาพการทางานของ บุคลากรภายในหน่วยงานด้านชุมชนสัมพันธ์ของรัฐวิสาหกิจแห่งหนึ่ง
The study was aimed to investigate motivating factors of state enterprise community relation personnel work efficiency of a state enterprise community relation personnel and the relationship between motivating factors and work efficiency of a state enterprise community relation personnel. The population used in this study was 96 personnel working in a community relations unit. The statistics used in the data analysis included frequency percentage mean and Rho (ρ) to test the correlation coefficients. The results of the study revealed that most respondents were married males who were over 51 years old with bachelors degree earning 20501 baht income salary. The duration of their work was over 20 years in the professional position levels of 4 to 7. It was found that the personnel’s work efficiency was at a high level. When looking into each aspect it was found that the relationship of work advancement and work policy and administration was moderate while the aspects in terms of income responsibility acceptability security governance job description personal life relationship with the management and work condition were relatively low with the 0.05 statistical significance
แนวทางการพัฒนาอาชีพให้กับประชาชนในชุมชนตำบลบางสระเก้าอำเภอแหลมสิงห์ จังหวัดจันทบุรีเพื่อเพิ่มรายได้ที่ยั่งยืน
The study was aimed at 1) studying the operation of the professional group in the Bang Sa Community in Amphor Laem Singh Chanthaburi Province and 2) studying the factors that strengthen the professional development in the community. 3) guidelines that promote the strengthening of professional development for the community. The study applied the combination of the quantitative and qualitative research methods. The sampling subjects were the villagers who weave mats from kok plant or reed mats as their supplementary profession. They had not received any constructive professional development. The quantitative data collected were computerized into percentage means and standard deviation. The qualitative data were analyzed for content and subject matter. It was found that 1) the operation was done by the group of housewives who actively participated consulting among each other and dividing the roles and responsibilities such as planting reed cutting reed dyeing the raw material with organic substances designing new patterns on reed fiber and transforming the products. The operation was done based on the folk knowledge that had been passed from generation to generation without using modern technologies. 2) The factors that strengthen the professional development for the community are 2.1) the non-interest loan; 2.2) the experts who can help in designing a variety of fashionable products; 2.3) the sale distribution to distributors & shops or through the website; 2.4) the design of modern patterns that attracts consumers; 2.5) the advertising by the government in many platforms such as TV ads radio ads print ads in newspapers and magazines and product trade exhibition (expo) or festivals like Muang Thong Thani Expo. 3. Guidelines to promote the strengthening of professional development for the community are as follows 3.1 Establishment of community enterprises. Membership Registration To make money together 3.2 Processing of new products that meet the standards Group to produce standard products to meet the needs of the market. To create products or new products. The uniqueness of Laem Sing district. Chantaburi province To enhance produce quality and certifies quality standards for products 3.3 A professional group of reserves 3.4 The amount of capital required to bring a group of professional procurement of materials to members of woven reed mats as its reserve (stock). To support the distribution and resolve shortages 3.5 The need to develop new and advanced packaging to optimize the value of its products 3.6 The study promotion and sponsorship and development group to Develop products to meet customer needs. Channel Marketing and increased sales of the bands career woven reed mats. Laem Sing Chantaburi province.To encourage the development for sustainability. Raise the working group members to understand 3.7 Preparation of accounting systems in a systematic way. Which requires the Commission and members of the profession can be understood together. That can detect clear
การศึกษาและพัฒนาเส้นใยพืชมะละกอเพื่อการออกแบบบรรจุภัณฑ์ ส่งเสริมการขายผลิตภัณฑ์ชุมชน
This research is to study and develop packaging made of papaya stem fiber to improve marketing of community products. The study of papaya stem fiber is made of a waste product from agriculture. The main idea is to improve the environment friendly packaging for community products. Case study are Khon mask bamboo lamp Benjarong(ware is a kind of painted porcelain) fruit wine bottle small ceramic items and wooden boxes then take a satisfaction questionnaire in a character of papaya stem fiber as a product packaging. The study shows that papaya stem fiber both in the form of sheet met the standard making packaging. And it can be colored. The questionnaire states that all the case study items are working really well both in the term of form and function that the average is very high at 4.20.