This study was aimed at researching and developing software for the information management of Electronic Service System Through Internet for Business Administration Faculty of Rajamangala University of Technology Phra Nakhon (RMUTP). The purpose was to increase the effectiveness of the information management process. To design this software the PHP Version 5.0 was used in combination with MySQL Version 5.0 database. The software was assessed with two groups of teacher staff and student : one in the RMUTP of Electronic Service System Through Internet. These teacher staff and student used the software before responding to the questionnaire about the software use : related to the software general usability and user satisfaction with the software. It was found that the software was assessed at a good level of use.

The objective of the independent study was investigating consumers’ behavior and consumers’ satisfaction to assess the Khun Or Nam Neung ChockChai 4 Restaurant. Basic factor of demographics and satisfaction levels could provide into the 4 marketing mixed factors that includes product price place and promotion. Samples were selected from 400 persons who consume in Khun Or Nam Neung Chock Chai 4 Restaurant. Data were collected by questionnaires and analyzed using software. The results of this independent study founded that most consumers were female aged more than 45 years old (58.00%) received a bachelor degree (42.00%) company enterprise (48.00%) and average revenue more than 30000 baht per month (42.00%). The most of Vietnamese food is “Nam Neung” and the reasons that they choused because Vietnamese food was very difference taste from another. For the most satisfaction level the marketing mixed factor was place factor. For the more satisfaction level the marketing mixed factors were product factor and price factor. For the medium satisfaction level the marketing mixed factor was promotion factor.

This research aims to 1) study current conditions trends in change management transformational leadership and service innovation in the future for hotel business survival in Southern Andaman provinces and 2) present survival model of hotel business in Southern Andaman provinces. The research methodology used in the study was Qualitative research by using the Delphi technique with 19 experts and added with quantitative research which the sample was 400 Thai consumers. The research results revealed that the current conditions of the hotel business in Southern Andaman provinces in the past most of the consumers were foreigners but from the effects of the epidemic causing change in consumer behavior. At present and in the future there will be more Thai consumers. Therefore business owners need to plan to support on Thai tourists by focus on natural attractions and increase in safety measures from the epidemic. Transformational leadership would focus on inspiration motivation. Service innovation in the future would focus on marketing innovation and reduce exposure. Survival model of hotel business in Southern Andaman provinces consist of 1) competitiveness 2) adaptability and 3) efficiency. Survival model of hotel business in Southern Andaman provinces checked by index of congruence (IOC) by 5 experts and found that index of congruence was greater than 0.50.

This research aims to 1) to study the personal factors of Thai and foreign tourists towards their buying decision making behavior in spa products; 2) to study the current situation of buying decision making behavior for the development spa products entrepreneurs to drive the strategy of Thailand 4.0 and 3) to create behavior patterns of purchasing decisions to develop spa product entrepreneurs driving the strategy of Thailand 4.0. The research used mixed methods qualitative and quantitative. The researcher applied qualitative methods by interviewing 21 selected key informants. The data obtained from qualitative was used to construct the questionnaires which were used to gather quantitative data and analyzed by multiple classifications. The researcher determined the sample size to represent the population using the G*Power program. The research tools used in this research were 1) an in-depth interview and closed-ended questionnaires for qualitative research and 2) a questionnaire obtained from the qualitative research using the Delphi technique as a reviewed questionnaire for quantitative research. The questionnaires were distributed to the 305 samples. The results of the hypothesis testing of personal data were as follows: gender nationality age education level source of information that brought them to Phra Nakhon Si Ayutthaya Province and participants traveling to Phra Nakhon Si Ayutthaya Province are the factors that affect buying decision making behavior spa product of model buying decision making behavior for the development spa products entrepreneurs to drive the strategy of Thailand 4.0 strategy. The result of hypothesis testing factors affect the buying decision making behavior for spa products come into 6 factors are local identity product usage buy as a souvenir repeated buying information from reliable sources and the interpersonal factor of entrepreneurs or salespeople. All of these results comply with the assumptions.

This research aims to study online food ordering through the Mobile Application of Consumer Generation Y in Bangkok. The sample group consists of consumers between 21 and 38 years of age living in Bangkok (Gen Y). 400 sample queries were used as a tool for collecting data. Statistics such as frequency percentage mean standard deviation and plural regression analysis was used. The results showed that most respondents were female private company employees aged between 26 and 30 with a bachelors degree or equivalent. The average monthly income of the respondents is between 15000 and 25000 baht. The most important factor affecting the decision to order food online was the acceptance of overall technology at high level with an average of 4.24 marketing mix factors (7Ps) overall is at high level with an average of 4.02 and the quality factor of overall service is at high level with an average of 4.02. The hypothesis test results showed that technological acceptance factors marketing mix factors and quality factors of the service affect the decision to use online food ordering services through the Mobile Application of Consumer Generation Y in Bangkok statistically significantly at 0.05.