The purpose of this research is to study the marketing communication towards buying decision of single house in Bangkok metropolitan region. The Research involves in studying behavior of customers who plan to purchase their new houses within 3 years. The mixed research methodology is used in this research which quantitative research methodology is a primary and qualitative research methodology is supportive. The research reveals that the simple group has planned to purchase their new houses within 3 years. Demographic characteristics which are gender age marital status number of family members of children education level home town occupation and income have no effect on single house buying decision. Moreover advertising sale promotion and Public Relation highly effect on the decision making; however direct marketing communication point of purchase communication and personal selling did not do so.

The purpose of this research is to study the effect of marketing communications on student decision in relation to enrollment for a bachelor degree at Rajamangala University of Technology Phra Naknon and to determine other factors affecting such decision of grade 12 students and year 3 vocational certificate students in Bangkok. The research tool used in this study is a questionnaire to enable analysis through frequency percentage mean standard deviation and Chi-Square Test. The findings show that subjects are influenced in their choice to study by online media (such as websites and Facebook) the public relations media of the university (in the form of newspapers journals and posters) as well as the reputation and image of the university. The results further show with a level of significance at 0.05 that student decision with regard to enrollment in a bachelor degree at Rajamangala University of Technology Phra Naknon depends on viral marketing or word-of-mouth marketing

This research aims to study population’s characteristic towards Buying Decision on Alcoholic Beverage (Beer) Via ModernqTrade Channel in Bangkok Case Studyๆ:Boonrawd Brewery Company Limited and to study marketing Communication towards Buying Decision on AlcoholicKBeverage (Beer) Via ModernKTrade Channel in Bangkok Case Studyq: Boonrawd Brewery CompanykLimited. The sample group use in this study is average population of Bangkok of both sexes of age 20 years and above. The reason for this age specification is due to the Alcoholic Beverage Control Act B.E. 2551 which disallow selling alcoholic beverage to those under 20 years of age. The data is collected from 400 surveys using statistical set of percentage means standard deviation and Pearson’s Correlation Coefficient analysis. The study has found that the population’s characteristic towards Buying Decision on Alcoholic Beverage (Beer) Via Modern Trade Channel in Bangkok most sample are men from age 20ไ-ไ30 years old single education level of bachelor degree occupation as office worker income between 10001 - 20000 baht and marketing communication towards Buying Decision on Alcoholic Beverage (Beer) Via Modern Trade Channellin Bangkok in aspects of sale support through salesperson advertisement and public relation and direct marketing over all all are in high rating with score means between 2.98 - 3.99

The objectives of this study are (1) to investigate the demographic characteristics and decision for service of animal hospitals in Bangkok and (2) to explore the relationship of marketing communication tools and decision for service of animal hospitals in Bangkok. The methodology of this study is survey research. Data are collected through questionnaire. The sample of this study is 400 people consisting mostly of females; those aged 21-30 years; those with married or living together status; those graduated with bachelor’s degree; private employees; and those with monthly income of 10001 to 20000 baht. Questionnaire reliability is tested through Cronbach Alpha Formula. Data are analyzed through descriptive statistics including frequency percentage mean and standard deviation. Quantitative data analysis is conducted through difference testing by using T-test F-test and relationship testing by using Chi-Square with a statis-tical significance level of 0.05. Data are processed through statistical programming. The results of this study indicate high placement of the importance of marketing communication tools affecting service decision making. Sale force and problem awareness have the highest mean scores. Hypothesis testing shows that different personal factors including gender age and monthly income give rise to different decisions in relation to use of service. The relationship testing reveals that the overall marketing communication tools variable is positively related to decision to use service. The relationship between problem awareness and decision to use service is at the highest level.

Cosmetics current role a step along the way is. Media that comes with the product. Researchers are interested in education awareness and recognition with advertising media buying decisions cosmetic skin care : a case study of consumers in Bangkok. The purpose of the research was to determine the relationship between population factors that influence the decision to buy cosmetics skin care products. The quantitative research questionnaires were used to collect data. Sample of 385 people living in Bangkok. And a quota sample using a specific classification by age group. By focusing on the awareness and recognition of the media. The results showed that the decision to buy cosmetics skin care. With a focus on advertising. TV Radio media magazines newspapers online media and media at the point of purchase moderate (34.00) analysis test t-test to test the F-test and test different pairs by way of (Scheffe Method) found demographic factors and the cost to buy cosmetics and skin care. Age education occupation and income per month. As a result the decision to buy it. From measurements with statistics Eta found that the perception of the media are related to the cost of purchasing cosmetics skin care at a low level (0.94) and measurements with statistics Eta found recognition. Media are related to the cost of purchasing cosmetics skin care is low (0.11) were also suggested. Entrepreneurs do not have the media hype