จำนวน Repository ( 98 )
ตัวบ่งชี้สมรรถนะวิชาชีพของนักสื่อสารมวลชนในยุคดิจิทัล
The objective of the research was to study suitability of professional competences indicators for mass communication office in digital age. The data were collected by using questionnaires sampling from 600 samples who were mass communication officers and lectures in mass communication universities. Data analysis employed frequency percentage arithmetic mean □(-/×) standard deviation (S.D). The research results revealed that there were the mass communication officer professional competences were 44 indicators including 10 indicators of printed media competences 13 indicators of radio and television broadcasting media competences 10 indicators of film media competences and 11 indicators of digital media competences.
ปัจจัยที่มีความสัมพันธ์ต่อการตัดสินใจซื้ออาหารเสริมเกี่ยวกับรูปร่างที่ได้รับรองมาตรฐานจากสานักงานคณะกรรมการอาหารและยา (อย.)
The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social Media 3) To Study Related Marketing Communication Tool for Social Media to Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The study was a quantitative research. A sample was selected from people who bought Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The sample group was 400 graduation. Representative sample the instruments in the study were 1) the questionnaire 2) the frequency percentage and mean were the parameters used for statistical analysis and Chi-square Correlation. The findings indicated that single females age between 19 - 29 years old. Monthly income between 10000 – 20000 baht. Objectives of using social media To Communicate through Facebook. Social media exposure time is 1.00 - 6.59 PM. Convenience is the reason for buying Dietary Supplement Product through social media. And Find Dietary Supplement Product through social media information manually. The hypothesis test was found Factors of Age Education Career Objectives of social media Duration of use Social Media Marketing Communication Tool for Social Media correlated to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) and Factors of Sex Age Career correlated to Marketing Communication Tool for Social Media. Was statistically significant at .05 level
รูปแบบสมรรถนะเพื่อการเรียนรู้เทคโนโลยีดิจิทัลของผู้สูงอายุในเขตกรุงเทพมหานคร
The purposes of this study were to investigate the component and competency model for learning in digital technology of the elderly in Bangkok. The sample of this study consisted of 385 elderly people in Bangkok. The instruments used in research were questionnaire and interview. The statistics used for data analysis were percentage arithmetic mean standard deviation and Exploratory Factor Analysis (EFA). The findings of the data analysis indicate that there were 6 components with 36 variables of competency for learning in digital technology of the elderly in Bangkok which can describe the combined variance at 64.305 percent. All components were as follow: 1 component of the knowledge competency to identify the learning course 3 components of the skill competency to identify the learning objective learning management and promote learning. Finally 2 other components of the personal competency to identify the background of learner and physical and mental fitness.
ปัจจัยที่มีความสัมพันธ์ต่อการตัดสินใจซื้ออาหารเสริมเกี่ยวกับรูปร่างที่ได้รับรองมาตรฐานจากสำนักงานคณะกรรมการอาหารและยา (อย.)
The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social Media 3) To Study Related Marketing Communication Tool for Social Media to Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The study was a quantitative research. A sample was selected from people who bought Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The sample group was 400 graduation. Representative sample the instruments in the study were 1) the questionnaire 2) the frequency percentage and mean were the parameters used for statistical analysis and Chi-square Correlation. The findings indicated that single females age between 19 - 29 years old. Monthly income between 10000 – 20000 baht. Objectives of using social media To Communicate through Facebook. Social media exposure time is 1.00 - 6.59 PM. Convenience is the reason for buying Dietary Supplement Product through social media. And Find Dietary Supplement Product through social media information manually. The hypothesis test was found Factors of Age Education Career Objectives of social media Duration of use Social Media Marketing Communication Tool for Social Media correlated to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) and Factors of Sex Age Career correlated to Marketing Communication Tool for Social Media. Was statistically significant at .05 level
การศึกษาคำแสดงอารมณ์ที่ปรากฏในนิตยสารบันเทิง
This study aims to examine meanings and compare emotional words appeared in entertainment magazines. The study was carried out by synthesizing the content according to a definition framework on the meanings of emotional words by Rungthiwa Chatthanrasmi. That can be classified into 3 categories; emotional words expressing emotions and feelings of the speakers emotional words expressing desire and demand of the speakers and emotional words expressing perception and thought of the speakers. Data collected from movie magazines issued 914 year 9 Bang Ra Chan and issued 998 year 9 Wi Marn Mek Khala. The results found that there were 9 emotional words in Bang Ra Chan that expressed the speakers’ feelings; the emotions of dissatisfied surprised suspicious or inquiring loving frightened pitying annoying insulting and indignant. The results showed 18 emotional words in Wi Marn Mek Khala; frightened sarcastic surprised excited disliked dissatisfied suspicious or inquiring annoying blundering appreciated delightful discouraged indignant pitying distressed teasing being at ease and feeling sorry for the loss. Moreover there were the same emotional words appeared in both Bang Ra Chan and in Wi Marn Mek Khala expressing more than one meanings for example “Tho!!” (pitying annoying and frightened). There were also the emotional words used to express desire and demand of the speakers in Bang Ra Chan and Wi Marn Mek Khala that divided into 3 aspects. The first one was the word “Aow” in Bang Ra Chan and the word “Hei” in Wi Marn Mek Khala. The second one was the words that expressed getting attention the word “Hei” in Bang Ra Chan and the words “Chuay Duay” “Ah Ham” “Hei” in Wi Marn Mek Khala. The third one was the words expressing argument of the speakers as the followings “Aao” in Bang Ra Chan the words “Wei” “Aoi” “Hei” in Wi Marn Mek Khala. Also there were the same emotional words appeared in both Bang Ra Chan and in Wi Marn Mek Khala that conveyed more than one meanings on desire or demand of the speakers for example “Hei” expressing desire or demand getting attention and argument of the speakers. There were the same use and different use of the emotional words that expressed perception or thought of the speakers. The word that expressed the speakers’ perception in Bang Ra Chan was “Er”. The words that expressed the speakers’ perception in Wi Marn Mek Khala were “Aor” “Hm” “Um” “Er”. They both used the same emotional words “Er”.