The purposes of this research were 1) to study perception and retention production placement in Ban Nee Me Ruk situation comedy (sitcom) 2) to compare demographic characteristics purchasing decision behavior and 3) to study correlation of perception and retention production placement in Ban Nee Me Ruk Sitcom which purchasing decision behavior. The data were collected from 420 residents in Bangkok Metroplitan who were watching Ban Nee Me Ruk Sitcom. Data analysis employed frequency percentage arithmetic mean () and standard deviation (SD.) Statistics used for hypothesis testing included t-test One-way ANOVA and Chi-square. The study presented the following results: The presentation of the production placement included: display product images impulse buying shelves that attract customers. Another character of retention in the production placement was the latent contents. The production display were convenient goods such as Mamy Poko and Lactasoy. After the residents samples watched Ban Nee Me Ruk Sitcom the purchasing decision behavior was in the middle level (52.1%).

The purposes of the study were 1) to investigate factors influencing the needs and purchasing decisions of Malaysians to buy processed foods 2) to study the relationship between the variable factors affecting Thai entrepreneurs decision making and 3) to examine the goodness of fit of the causal model of the factors affecting the needs and purchasing decisions of Malaysians to buy processed foods with empirical data. The study applied mixed research method. The research samples selected through Simple Random Sampling were Malaysians buying Halal processed food products from Thailand. The research data were collected by questionnaires and analyzed by Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). The research findings were as follows that 1) the factors affecting the needs and purchasing decisions to buy processed foods of Malaysians consisted of cultural factors perceived marketing mix factors past behavior factors quality confidence factors and factors regarding purchase intention on Thai processed foods. 2) Confirmatory Factor Analysis was administered and the findings revealed that every factor applied was appropriate. Even though the number of the variables decreased structural reliability remained acceptable and could suitably be applied to Thai export businesses. 3) The model explaining the relationship between the factors according to the hypothesis analyzed by Linear Structure Equation Modeling yielded direct influences consistent with the five hypotheses having been proposed. The research result showed that Malaysians were confident in Thai Halal Products Standard Certification with high reliability of 80

The objective of this research was to study personal and marketing mix factors affecting decision on choosing an automobile repair service of customers in Bangkok. A close-ended questionnaire was utilized as a research tool for collecting data from 400 car owners in age range of 18 to 60 years old who used to have their cars f ixed at automobile repair garage in Bangkok. Results showed that consumers with different genders had different decisions in choosing automobile repair service at statistically signif icant level of 0.05. However consumers with different ages marital statuses occupations and monthly incomes had no difference on the decision for choosing automobile repair service. Additionally marketing mix factors of product and service people process and physical evidence had signif icant inf luence on customers selection of automobile repair service at the level of 0.05 while the marketing mix factors of price and distribution channels had no signif icant inf luence on customers choosing of automobile repair service. Factors affecting the decision on choosing automobile repair service of customers most was the marketing mix factor of people followed by product and service physical evidence process of service and promotion respectively

The objective of this research is to study relation level between personal factor and mixing factor of the marketing and the decision- making to buy the portable computers of Krirk university students. The sample group is 351 Krirk university students. The research tool is the questionnaire. Data analysis is described as percentage value means standard deviation t-test and F-test. The results showed that personal factors including gender age level of education salary and influenced persons are related to the purchase of portable computers of Krirk university students at the 0.01 level. It was also found that mixing factors of marketing price place and marketing promotion has a statistically significant positive relationship with decision-making of the purchase of portable computers of Kirk university students at 0.01.

Advertisement and admission of target applicants who will be new undergraduate studentswill help to reduce costs promote or recruit off- campus as well. The decision tree Technique can be used to develop models to forecast numbers of new students in the classification rules for accuracy. It helps to decide on the form and place in admission of new students to meet the target even more. The seven models developed by using the rules of classification techniques decision trees were built and tested with different sampling methods: 3 models of k-fold cross-validation 3 models of percentage split and a model of training set and test set. The study result for forecasting new students via model developed by training set and test set method is higher performance than model developed by other methods. It was shown that the efficiency was 94% the precision was 94.3% the recall was 94% and the F-measure was 93.7%. Thus this model is accurate in forecasting numbers of new students using the classification rules with decision tree technique.