จำนวน Repository ( 1139 )

การพัฒนาผลิตภัณฑ์ซอสสำเร็จรูปจากเปลือกแตงโมที่เหลือใช้
การพัฒนาผลิตภัณฑ์ซอสสำเร็จรูปจากเปลือกแตงโมที่เหลือใช้

This research had objectives to study the proper amount of adding of unused water melon peel in products of tomato sauce chili sauce pizza sauce and seafood sauce. This research studied the nutritional value of sauce products and studied the acceptance of consumers towards sauce products. The test found about the study about proper amount of unused water melon peel in four kinds of sauce products. The researcher tested about acceptance of forty examinees who are instructors in field of Food and Nutrition majoring Food and Nutritional science and majoring Food Service Industry by using 9-point hedonic scale by adding water melon peel into tomato sauce at levels of 5 10 and 15 per cent of all ingredients It is found that the examinees accepted chili sauce at level of 15 per cent that is in the much favor level (8). The chili sauce has been added with water melon peel at levels of 3 6 and 9 per cent of total ingredients. It was found that the examinees accepted it at level of 9 per cent that was from the level of moderate favor to much favor (7-8). The examinees accepted pizza sauce which has been added with water melon peel at level of 10 20 and 30 per cent of all ingredients. It was found that examinees accepted at level of 30 per cent which was in the level of much favor (8). The examinees accepted seafood sauce which has been added with water melon peel at level of 10 20 and 30 per cent of all ingredients. It was found that examinees accepted at level of 20 per cent which was in the level from moderate to very much favor (7-8). When the researcher studied the physical features of sauce product it was found that pH value at which was 25 degrees Celsius was in range of 3.90 3.49 3.83 and 2.73. The viscosity value was 4650cp 32639cp 37760cp and 612cp or centipoints respectively. Nutritional value of sauce product it was found that tomato sauce which has been added with water melon peel for 15 per cent has total calory for 70 per cent protein for less than 1.25 per cent fat for 0 per cent ash for 1.43 per cent carbohydrate for 17.5 per cent and moisture amount of 81.1 per cent. Chili sauce which is added with water melon peel for 9 per cent has total energy for 71.2 per cent; protein is less than 1.25 per cent fat is 0 per cent ash is 3.85 per cent; carbohydrate is 17.8 per cent and it has moisture amount of 78.4 per cent. Pizza sauce which is addedwith water melon peel for 30 per cent has total energy for 145 per cent; protein is less than 1.25 per cent fat is 3.49 per cent ash is 3.18 per cent; carbohydrate is 28.5 per cent and it has moisture amount of 64.8 per cent. Seafood sauce which is added with water melon peel for 20 per cent hashas total energy for 91.8 per cent; protein is 1.59 per cent fat is 0.20 per cent ash is 4.19 per cent; carbohydrate is 20.9 per cent and it has moisture amount of 73.1 per cent. However adding of water melon peel into four kinds of sauce products can be done but it should be realized about chemical components of starting components for example moisture amount and carbohydrate. These components may affect physical features for example smell flavor and texture. These features affect acceptance of products. From technology transfer of sauce products from water melon rind at 157/16 moo 9 Kao San housewife Group agricultural enterprise Bang Plee Bang Pla Samut Prakarn. 50 housewife Group agricultural there the level of satisfaction in every aspect.

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การลดของเสียจากกระบวนการผลิตยางนอกรถจักรยานโดยเทคนิคซิกส์ซิกม่า
การลดของเสียจากกระบวนการผลิตยางนอกรถจักรยานโดยเทคนิคซิกส์ซิกม่า

This research aims to reduce waste in the production process to meet the target to find ways to prevent defects occurring in the curing process and to improve preventative measures available today. The waste found in the curing process label the edges are blamed blistering edge under inflated tires cover on low. After brainstorming to find factors that affect the defect by using techniques Six Sigma (Six Sigma).The work five main steps in performing a job defining the problem measuring analyzing problems improved control and severity surveillance and monitoring disorders of the process. It was found that the raw materials are the main parameters that cause much waste as possible. Therefore we have developed an approach to improve the material by adding a preliminary inspection and design documents to determine work procedures. The benefits of this research can reduce the waste that occurs in the curing process of the target by reducing the rate of 8.0 % an average of 7.3% in a survey from January to May 2557 is an average rate of 6.0% In a survey in June 2557 equivalent to saving manufacturing cost 135045 baht per month. The rate of decline is likely to be quite good that make employees feeling and effort to cooperate in the reduction of waste in the production process.

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ปัจจัยที่มีความสัมพันธ์ต่อการตัดสินใจซื้อสินค้าออนไลน์ของผู้บริโภค
ปัจจัยที่มีความสัมพันธ์ต่อการตัดสินใจซื้อสินค้าออนไลน์ของผู้บริโภค

The Objectives of this research aim to study about demographic factors which influence customers’ behaviors for online products and to study about the importance of marketing mix factors of customers. This research also study about the relationship between marketing mix factors and customers’ buying decision for online products. This research collects data from 384 online questionnaires and then analyzes data with Chi-Square test and Chi-Square Correlation. The research reveals that the difference of demographic factors influence to customers’ buying decision for online products by genders age education occupation average revenues and marital status. The customer recognized marketing mix factors as an important level which consistent to Kotler and Armstrong (2009) model. They indicate that marketing mix factors influence buying behaviors of customer. The most important of marketing mix factor from customers’ perspective is the process factor. The marketing mix factors (Product Price Place Promotion People Process and Physical Evidence) are related to customers’ behaviors in some aspects. The findings suggest that entrepreneur should pay more attention on the marketing mix by presenting unique online products to make differentiate from the other products in common shop. This might motivate customer’s behaviors for buying more online products. Moreover entrepreneurs should precisely focus on quality of products because consumers always complain about quality of products which exaggerated from advertisement. From this reason make consumers gain negative attitudes from buying online products which affect to next buying from customers.

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ปัจจัยการสื่อสารการตลาดที่ส่งผลต่อพฤติกรรมการซื้อนมเปรี้ยวพร้อมดื่มของผู้บริโภคในเขตกรุงเทพมหานคร
ปัจจัยการสื่อสารการตลาดที่ส่งผลต่อพฤติกรรมการซื้อนมเปรี้ยวพร้อมดื่มของผู้บริโภคในเขตกรุงเทพมหานคร

The objectives of the research were 1) to study the level of marketing mix factors marketing communication mix and mettle of mind factors towards consumer buying behaviors toward drinking yoghurt 2) to examine the level of drinking yoghurt buying behaviors of dwellers in Bangkok 3) to compare the demographic characteristics and drinking yoghurt buying behaviors of people living in Bangkok 4) to investigate the marketing mix that influenced Bangkok’s consumer behaviors in choosing drinking yoghurt 5) to study the marketing communication mix that affected consumer behaviors in purchasing drinking yoghurt of Bangkok residents and 6) to explore the mettle of mind factors which influenced consumer behaviors towards buying drinking yoghurt of people in Bangkok Metropolitan. A sample was identified by a number of 400 people who reside in Bangkok Metropolitan. The questionnaires were distributed to the selected respondents in order to collect data. The statistical methods used to analyze data were frequency percentage mean standard deviation t-test one-way analysis of variance and enter multiple regression analysis. 1. The results indicated the majority of female consumers accounting for 62.50 percent. The age range from 31 to 40 was responsible for 42.70 percent. The bachelor’s degree holders comprised 59.80 percent. The employees working in the private companies were found 61 percent. As much as 66 percent of the sample remained unmarried and 31.50 percent of the people earned an average monthly income from 15001 to 20000 baht. 2. The marketing mix factors the marketing communication mix and mettle of mind factors were prioritized in a high level. The consumer buying behaviors were in a high level. 3. The increase of marketing mix factors including product price and place resulted in a higher level of drinking yoghurt buying behavior. 4. The marketing communication mix including advertising public relations and sales promotion increased the level of drinking yoghurt buying behavior. 5. The mettle of mind factors particularly in the aspect of lifestyle and personality stimulated a higher level of drinking yoghurt buying behavior. 6. People with different age occupation average monthly income and marital status had different drinking yoghurt buying behaviors with statistical significance at level .05 while different gender and educational background showed no differences of the buying behaviors.

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ประสิทธิภาพของสาหร่ายหางกระรอกในการปรับปรุงคุณภาพน้ำ
ประสิทธิภาพของสาหร่ายหางกระรอกในการปรับปรุงคุณภาพน้ำ

The study of Hydrilla (Hydrilla verticillata) effectiveness in water treatment was investigated using completely randomized designs with 4 Hydrilla densities: 0 (control) 30 50 and 70 plants. Each plot was experimented in round cement tanks added with sandy clay on the bottom. Fifty liters of canal water was then filled in. Along 6 weeks of the experiment each tank was aerated with no water exchanged. Results showed that there were no significant differences in values of temperature pH dissolved oxygen conductivity alkalinity hardness nitrite ammonia phosphate and biochemical oxygen demand in every treatment (p > 0.05). However the experimental plot with 50 hydrilla plants showed the best tendency in eradication of phosphate and improvement of biochemical oxygen demand at 86.00 and 45.73 percent respectively. On the other hand the experimental plot with 70 hydrilla plants showed the best tendency in eradication of ammonia and nitrite at 65.00 and 66.66 percent respectively.

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