การวิจัยเรื่อง องค์ประกอบที่มีส่งผลต่อความสามารถในการเรียนวิชาคอมพิวเตอร์กราฟิกส์ ครั้งนี้ โดยมีวัตถุประสงค์เพื่อ 1) เพื่อศึกษาความสัมพันธ์ระหว่างสมรรถภาพทางสมอง แรงจูงใจภายในของตนเอง ลักษณะนิสัย และการรับรู้ความสามารถของตนเองกับความสามารถในการเรียนวิชาคอมพิวเตอร์กราฟิกส์ และ 2) เพื่อสร้างสมการพยากรณ์ความสามารถในการเรียนวิชาคอมพิวเตอร์กราฟิกส์ ของนักศึกษาสาขาวิชาไฟฟ้า แขนงวิชาวิศวกรรมคอมพิวเตอร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร กลุ่มตัวอย่างได้แก่ นักศึกษาสาขาวิชาไฟฟ้า แขนงวิชาวิศวกรรมคอมพิวเตอร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร จำนวน 15 คน ซึ่งได้มาโดยการสุ่มกลุ่มตัวอย่างแบบเจาะจง (Purposive Sampling) เครื่องมือที่ใช้ในการเก็บรวบรวมข้อมูลในครั้งนี้ประกอบด้วย 1) แบบทดสอบสมรรถภาพทางสมอง 2) แบบวัดแรงจูงใจภายในของตนเอง 3) แบบ ทดสอบวัดลักษณะนิสัย 4) แบบวัดการรับรู้ความสามารถของตนเอง และ 5) แบบทดสอบวัดความ สามารถด้านการเรียนวิชาคอมพิวเตอร์กราฟิกส์ สถิติที่ใช้ในการวิเคราะห์ข้อมูล ได้แก่ ค่าเฉลี่ย ค่าร้อยละ ส่วนเบี่ยงเบนมาตรฐาน และการวิเคราะห์ค่าสัมประสิทธิ์สหสัมพันธ์แบบพหุคูณ

The present study aims to examine individual factors that cause difference in perceptions of academic contents presented in conference posters and graphic design factors that affect attraction and comprehension of academic information. Both graphic desing factors and individual factors were tested to draw a set of guideline for appropriate poster and to propose fonmns of conference posters that can attract viewers and convey academic content. Data were collected from the Thailand Research Symposium Expo 2010 hosted by the National Research committee. A team of research assistant had observed behaviors of 197 samples and 45 posters. Results showed 14 communicative factors and graphical design attributes that affect affraction-informal text tvpe formal text type black tect on color background color text on white background transparent text density of content one-column format large picturt color picture graphic picture line graph diagram text below picture and light color background. The research also found that communicative factors and graphic design caused caused certain behavior the sample group. These results could provide useful guideline for future academic poster designs.

The objectives of this study were to 1) explore problems and needs on the product brand and packaging of the sewing and craft community enterprise 2) design brand and packaging to promote products of the sewing and craft community enterprise and 3) research consumers satisfaction on the brand and packaging of the sewing and craft community enterprise of Khao Kaeo Srisomboon Thung Saliam District Sukhothai Province. This is a mixed research consisting of qualitative and quantitative research. The qualitative study was executed through related document research and visiting the area for interviewing members of community enterprises to collect basic product information operated by the community enterprise which identified problems and demands for brand and packaging via structured interviews. Quantitative research scrutinized opinions through a survey approved by five experts assessing the suitability of the brand and packaging and the satisfaction of the consumer survey. The sample groups were 100 community enterprise tourist consumers. The data obtained were analyzed by using the frequency percentage mean presented in the form of a table. The results of the study revealed as follows. 1) There were five types of products including artificial flowers womens wears souvenirs jewelry accessories and household products. Each type of product was entirely fabricated with sewing techniques. The community enterprise was in need of a new logo to be beautifully outstandingly modernly designed to be easily remembered and reflected their unique sewing. The community enterprise name also had to be included to represent Sukhothai Province a needle and a thread reel which was different from the former one that did not have the community identification. Normally the community enterprise used a clear plastic bag to pack the products; however the use of such packaging resulted did not meet up with the Community Product Standards (NIA). Also it did not attract the attention and did not add extra value to the product. It was also unfriendly to the community environment. Therefore the community enterprise would like to develop a package which its cost was economic with more eye-catching design to help make the product more attractive in addition with the information such as the name of the community enterprise phone number QR code Facebook etc. displayed on the product tag label. 2) The experts had chosen the logo number 9 showing the symbol of flicking letters writing the Community Enterprise and the province names as well as a spool of thread and a sewing needle. As for the flower package most experts chose the package number 2 showing a white paper box with the handle and a clear plastic space. In terms of the women’s wear most chose number one pattern of a brown spun cloth bag with the community logo on while the souvenir packaging number three was mostly chosen for its glossy white paper bag branded with community enterprise logo and local woven pattern (stripes) on the bag. However the experts suggested using brown paper for the reason of its lower cost. In terms of jewelry packaging the experts had chosen the third style showing a rectangular shaped white paper box packaging with the printed logo on the top cover. The experts recommended changing the color of the packaging to be more attractive. Regarding the household products the experts selected packaging number two of a brown paper bag with the community logo and local woven pattern (stripes) on the bag. 3) Most respondents’ satisfaction with the brand and the packaging revealed that they were satisfied and impressed with the creativity at the highest level with an average of 4.47. In terms of artificial flower packaging design the satisfaction was high due to the design of the packaging structure and its easy handling at the average of 4.25. The satisfaction on the graphics design of the packaging which could fitly reflect the identity of Sukhothai was at the highest level at the average of 4.25. In terms of womens wear packaging satisfaction the respondents were pleased with the design of the packaging structure which could be easily carried or picked up gaining the average of 4.35. The respondents’ satisfaction with the graphic design of the colorful and beautiful packaging was in the average of 4.34. In terms of the jewelry packaging they were satisfied with the packaging structure and its easy handling at the average of 4.32. The respondents’ satisfaction with the graphic design in the overall was consistent at the highest level of the average at 4.37. Concerning the household product packaging they were satisfied with the design of the overall packaging structure at the average of 4. 25.Finally the respondents’ satisfaction was on the design of packaging graphics pictures decorative patterns beautifully appropriate in the average of 4. 24..

The objectives this special project were to produce the Chao Phraya Cruise 3D Motion Graphic media and to study about the satisfaction of the audiences who watched Chao Phraya Cruise 3D Motion Graphic which the target was 100 of foreign tourists and Thai Tourists. Under this study the statistics used for analyzing the data were frequency percentage average and standard deviation. The study indicated that the samples were satisfied with the Chao Phraya Cruise 3D Motion Graphic about content was at a high level (= 4.41 S.D.= 0.66) and about quality was at the highest level (= 4.63 S.D.= 0.58)

The purposes of this special project were to media production for infographic of Admission System of the Faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon and study the satisfaction to infographic of Admission System of the Faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon by using the tool was online questionnaire to study the satisfaction of the general public towards infographic with 100 samples. Data analysis are frequency mean and standard deviation. Major findings were as followed: The mean score of content satisfaction were highly satisfied (𝑥̅=4.58). The mean score of presentation satisfaction were highly satisfied (𝑥̅=4.52).