The research of Marketing Strategies for Creative Product of Thai Natural Herbal Cosmetics for SME in Bangkok Metropolitan and Its Region is intended to 1) examine for marketopportunities for creative products of natural and herbal cosmetics for local and aboard marketby product which was reliable innovate processed from producers in the Bangkok metropolitanand it’s region. The product is a product development process is credible. The owners of smalland medium enterprises in the Bangkok area. 2) prepare for creative product strategy for naturaland herbal cosmetics from producers in Bangkok metropolitan and it’s region. Research methodology using are depth interview and survey by questionnaire from 400 samplings. Analytical Statistics applied for frequencies distribution average percentage standard deviation and linear model method. The results are as: 1) the product component hasan effect upon consumer’s attitude while buying product 2) product quality has an effect uponattitudes while buying product 3) product features has an effect upon attitudes while buyingproduct 4) brand influence upon purchasing 5) packaging does not show effect for consumerbuying 6) product servicing does not have an effect apply while purchasing 7) product qualityhas an effect with repurchased behavior.

The purpose of this research is to study the marketing communication towards buying decision of single house in Bangkok metropolitan region. The Research involves in studying behavior of customers who plan to purchase their new houses within 3 years. The mixed research methodology is used in this research which quantitative research methodology is a primary and qualitative research methodology is supportive. The research reveals that the simple group has planned to purchase their new houses within 3 years. Demographic characteristics which are gender age marital status number of family members of children education level home town occupation and income have no effect on single house buying decision. Moreover advertising sale promotion and Public Relation highly effect on the decision making; however direct marketing communication point of purchase communication and personal selling did not do so.

This research provides the understanding of work process of apparel merchandiser. Aims of this research are to study and compare the tasks of merchandisers in each company and to use this information for curriculum development. This research and taken by quality-oriented education. Collecting data through documents and related websites explore the working process of fashion merchandisers include semi-formal interview. There are differentiates of working proess of fashion merchandiser in fashion brand and apparel industry depends on the product characteristics. There is difference of lead-time which clothing industry doesnot flexible as much as fashion brand because of production cost.There is adjustable of working process in fashion brand in order to provide appropriate product to their customers. The results from interviews with fashion merchandiser or related to fashion product manager showed that they should have knowledge of raw materials in clothing manufacture and garment.

This research aims for 1) study factors of producer that affects to SME Thai herbal skincare market in Bangkok metropolitan 2) study the factor level of the producer that affects to SME Thai herbal skincare market in Bangkok metropolitan 3) analyze producer that affects to SME Thai herbal skincare market in Bangkok metropolitan. The 381 samples using for this study were randomized from 57635.18 population in Bangkok calculated according to the Krejcie and Morgan statistics while research instrument was questionnaire for data collection. Frequency percentage mean deviation and Canonical correlation techniques were using for analyzed data. The results of this study were as: 1) Producer factors have highly affected to SME Thai herbal skincare market in Bangkok metropolitan 2) levels of producer factors have affected to SME Thai herbal skincare market in Bangkok metropolitan in moderate range 3) the analysis of producer factors have moderate affected to SME Thai herbal skincare in Bangkok metropolitan.