The purposes of the study were 1) to synthesize the qualities of being mass communication officer in the digital age according to the views of advisors 2) to synthesize the element and develop the forms of educational management to develop undergraduates to be mass communication officer in digital age according to the views of advisors and 3) to examine the opinions of the undergraduates towards the forms of educational management that enhance the students in this field. The data was collected from 16 experts and 200 mass communication technology students. It was found that; 1. There were 19 qualities to become mass communication officer in the digital age which were multitasking perception of all media contexts cross-platform media analysis thinking critical thinking creative thinking writing sensitivity towards learning screening communication skill ability to adjust oneself well self-learning 13) learning passion 14) morality and work ethics 15) basic knowledge of mass communication 16) interdisciplinary knowledge 17) social responsibility 18) integration and content management and 19) technology utilization. 2. There were three main elements and 28 minor ones of educational management forms as follows: 2.1 curriculum: knowledge of mass communication perception of media contexts interdisciplinary knowledge writing and communication skill and the integration of contents. 2.2 learning management: analysis thinking development critical thinking development creative thinking development communication skill flexible learning cooperative learning action learning experiential learning to build new paradigm development of morals and work ethics professional skills integration and content management media convergence and cross-platform media nurturing of volunteering spirit and social responsibility technology literacy skills technical visits to mass communication organization. 2.3 Learning environment: sufficient equipment updated technology work space sightseeing activity corner covered network and accessibility news and information corner and student work exhibition corner. 3. Study the opinions of the students towards the forms of educational management for developing undergraduates in mass communication technology. The three aspects consisting of curriculum learning management and learning environment were at high level in general.

This research is aimed to study the circumstances of the program management of Applied Thai for foreigners in accordance with the views of the executives the lecturers and the students; the employers’ preferences to student performances; the problems relating to the program management as well as to recommend the development approach on the program management of Applied Thai. The target group includes the executives the lecturers of Applied Thai the third and the fourth class students in the academic year 2011. The tool is the questionnaire data analysis using SPSS. The statistics used include the frequency percentage mean and the standard deviation. The results of the study are as follows:- 1. As for the overall views of the students the students agree with the program management of Applied Thai in a high level (μ=3.59). The highest mean is the lecturers’ qualifications (μ=3.86). As for the overall views of the executives the executives agree with the program management of Applied Thai in a high level (μ=3.56). The highest mean is the evaluation (μ=3.84). As for the overall views of the lecturers the lecturers agree with the program management of Applied Thai in a high level (μ=3.80). The highest mean is the lecturers’ qualifications (μ=4.37). 2. As for the employers’ preferences to students’ performances the employers are generally satisfied with the students in a high level (μ=3.96). The highest mean is the students’ responsibilities for professional ethics (μ=4.13). 3. As for the problems relating to the program management the issues that are required to be developed include the improper curriculum: the curriculum content is irrelevant to curriculum objectives and several courses are useless. As for evaluation the test results should be noted after work in order to enable students to know their mistakes and the tests are too difficult. As for learning resources there are lacks of modern audio-visual materials books in the library and internet access. As for course administration the course syllabuses are not equivalent to students’ needs. As for faculty environment there are inadequate boarding rooms classrooms and other facilities. As for student activities Chinese students would like to participate in Thai students’ activities. 4. As for the approach on the program management of Applied Thai for foreigners the need and interest analysis of the students should be considered as the crucial basis by studying background information of the students course syllabus content and learning activities before developing the curriculum. Moreover the curriculum should be adapted to serve for the student purposes and labor market needs.

ปัจจุบันการเปลี่ยนแปลงของสังคมและความเจริญก้าวหน้าทางเทคโนโลยีมากขึ้น มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร คณะวิศวกรรมศาสตร์ ซึ่งเป็นสถาบันอุดมศึกษาด้านวิชาชีพและเทคโนโลยี จึงดำเนินการศึกษาปัญหาและความต้องการของนักศึกษาที่มีต่อการจัดการศึกษาของคณะ เพื่อใช้เป็นแนวทางในการปรับปรุงและพัฒนาการเรียนการสอนและสิ่งอำนวยความสะดวกต่างๆ ในการจัดการศึกษาให้มีคุณภาพยิ่งขึ้น และเป็นไปตามความต้องการของผู้เรียนโดยใช้กลุ่มตัวอย่างในการวิจัยได้แก่นักศึกษาคณะวิศวกรรมศาสตร์ ระดับปริญญาตรีปีการศึกษา 2551 จำนวน 450 คน จำแนกเป็นนึกษาชั้นปีที่ 1 จำนวน 167 คน ชั้นปีที่ 2 จำนวน 121 คน ชั้นปีที่ 3 จำนวน 75 คน ชั้นปีที่ 4 จำนวน 87 คน โดยแจกแบบสอบถามจำนวน 450 ชุด และได้รับแบบสอบถามคืนในฉบับสมบูรณ์ จำนวน 450 ชุด คิดเป็นร้อยเปอร์เซ็นต์ของจำนวนผู้ตอบแบบสอบถามทั้งหมด ค่าคะแนนเฉลี่ยวิเคราะห์ข้อมูลโดยใช้โปรแกรมคอมพิวเตอร์สำเร็จรูป SPSS การแจกแจงความถี่และร้อยละ ส่วนเบี่ยงเบนมาตรฐาน (S.D.) การทดสอบค่ามี (t-test)

The objectives of this research were to 1) study perceived problems of students for educational management of Home Economics Technology Faculty Rajamanga la University of Technology Phranakhon 2) compare perceived problems of students for educational management classified by gender students year and field of study and 3) study needs of students for educational management of Home Economics Technology Faculty The sample studied were 291 undergraduate students selected by proportional stratified random sampling categorized by students year of study and simple random sampling was also used The data was collected through questionnaires constructed by researcher The statistics used for data analysis were mean standard deviation one way analysis of variance and Scheffes multiple comparison method The results were as follows : 1 Problems concerning instructors content of study and method of teaching were less perceived by students Evaluation and measurement teaching and learning management and instructional media and instruments were perceived as problems at intermediate level The high perceived problems of students were infrastructure concerns particularly the lack of gymnasium stadium and first-aid centre 2 Students from different year and field of study and were different gender had statistically difference of perceived problems for educational management. 3 The highest needs for educational management concerning instructor aspect was lending equity to all students Regarding the aspects of study contents method of teaching evaluation and measurement and teaching -learning management the highest needs were complete and update knowledge practical based teaching evaluating after teaching and appropriate study schedule respectively Enough and clean toilet as well as enough educational equipments were the highest needs for the aspects of infrastructure and educational media and instrument respectively

The Purposes of this research were to study and compare the problems and the requirement of students were arrangement the educational administration in instructor content teaching method measurement and evaluation educational administration building place and audiovisual aids and service in Faculty of Industrial Textiles and Fashion Design. The samples were used every fields and every years students in Faculty of Industrial Textiles and Fashion Design who study in 2008. The tools used consisted of 400 questionnaires of samples group. Statistics used to analyze the data were frequence value percentage value standard evaluation analysis of variance T-value and F-value in hypothesis test and differential comparison.The results were as follows: 1. The students of the faculty of Industrial textile Fashion design satisfied in education management i.e. instructor content teaching method and measurement and education was high level. It was found that the teaching method was the most satisfactory.!t showed X= 3.81 and S.D = 0.67 The satisfaction of students in education administration building place and audiovisual aids and service was average level. The building place was worst satisfied. It showed X= 2.67 and S.D = 0.81 1.The open-ended questions of this research showed that the requirement about building place was the most interesting especially the clean restroom and maintenance it showed 23.13% and small sport area was 16.33%. The students also commented that the sport area should not be a car park for the instructor. The third comment was the dirty canteen that showed 15.65%. The student complained that the canteen should contain various food. 2.From the comparative analysis result in problems and the requirement of students were the administration study of the Faculty of Industrial Textile and Fashion Design as the follow the hypothesis of the research that gender education year age the study field were different no problems and different requirement statistics significance were 0.05