Strong positive correlations exist among management of upstream factors services or midstream factors and the level of satisfaction of tourists of downstream factors. Upstream factors have the following conelated coefficient with each of the midstream factors respectively: 0.656 for accommodations 0.593 for transportation 0.610 for the handling of excursion and activities on the ground and 0.552 for foods and crafts. Midstream factors correlate with downstream factors with a correlation coefficient of 0.815 And upstream factors have a correlated coefficient of 0.811 with downstream factors. The upstream factors of values and culture have the most direct effect on midstream factors and downstream factors. Middtream factors have the most direct effect on downstream factors by accommodation.

There are two purposes of this research 1) the level of knowledge and attitude in ecotourism of student in Rajamangala University of Technology Phra Nakhon 2) the ecotourism behavior of student in Rajamangala University of Technology Phra Nakhon. The study was conducted by analyzing questionnaires collected from sample of student in Rajamangala University of Technology Phra Nakhon total 430 cases. The SPSS was used to analyze these questionnaires. Descriptive Statistic were applied and presented in form of percentage and mean. The research showed that 1.The respondents were most males they were sophomore studied in Business frequency of travel ecotourism is between 1-2 times / year. They get information from television/radio the most. 2.The level of knowledge in ecotourism was high especially for Eco-tourism focused on nature and the environment. The unique biological habitats and artistic traditions as possible. 3.The level of attitude in ecotourism was high especially for Eco-tourism management should take into account the potential of existing resources and activities accordingly. 4.The ecotourism behavior was medium-high especially for When you see wild animals are crossing the road. You stop waiting for the animals go through before.

This study aimed to examine the identity of the community towards sustainable tourism development and in order to set an appropriate management guideline in environment and energy conservation in Klongkone Community Mueng District Samutsongkhram Province. The data was collected using in-depth interview of Homestay owner Village Headman and government sector for 10 person. It was found that homestays do not have standard of homestay arrangements. Due to lack of knowledge of hotels and services and lack of policies to conserve the environment and energy in the homestay that is clearly visible. There is only behavior in saving of energy and reduction in energy consumption to reduce expenses incurred in business operations.

The purpose of this research is to survey the attitude of staffs and students in the faculty of liberal arts regarding the conservative tourism case study of RuanMorporn Museum. The sample population is around 228 members of the staffs and students. This research is conducted by a questionnaire. The questionnaire is an evaluation-ratio type with 0.98 confident interval. We then analyze the data. use descriptive statistics and compare the means by using the Independent group t -test at significant .05 From this research we have found that all sampling populations have moderate knowledge about Ruan Morphon Musuem (mean = 3.08). and they have the moderate attitudes about the conservative tourism(mean =3.88 and 4.02). Furthermore the attitude of staffs and students in tourism major is not different from laypersons. In conclusion the best way to manage and develop this museum to be a place of conservative tourism is by public relation management. internal management and local cooperation.