จำนวน Repository ( 15 )
การส่งเสริมการท่องเที่ยวเชิงวัฒนธรรมอย่างยั่งยืน ประเภทโบราณสถาน กรณีศึกษา พระอารามหลวง ในเขตอาเภอพระนครศรีอยุธยา จังหวัดพระนครศรีอยุธยา
The research aims to 1) promote historic and cultural tourism at royal temples in Ayutthaya province; and to 2) identify ways of promoting cultural tourism sustainably. The research methodology is mixed-method. The quantitative data was collected from approximately 400 Thai tourists by means of questionnaires. The qualitative data was collected by means of interviews with 8 tourism stakeholders in Ayutthaya province. Data were analyzed to identify the frequency percentage mean (x̅) and standard deviation (S.D.) using SPSS. The research found that Thai tourists and tourism stakeholders support measures to develop Royal temples in Ayutthaya including: 1)Wat Phra Sri San Phet; 2) Wat Panan Cheng Worawiharn; 3) Wat Na Phra Maen; 4) Wat Kasattra Thirat; and 5) Wat Phrom Niwat. In order to develop this royal temples there should be co-operation between locals and the private sector to promote sustainable tourism and to preserve the beautiful heritage sites as world heritage sites. The private sector and locals should support sustainable tourism activities and Thai culture to attract tourists who can encourage socio-economic development. In addition tourism facilities should be developed such as tourism landscapes parking areas tourism information public toilets and facilities for the elderly and disabled. Tourism policy should be supported through co-operation between locals and tourism stakeholders. Tourism management authorities and locals should support activities to preserve culture in order to attract more tourists and increase tourism revenue.
ปัจจัยที่มีอิทธิพลต่อการเตรียมความพร้อมผู้ประกอบการสถานที่พักสำหรับการท่องเที่ยวเชิงวัฒนธรรมฮาลาลเพื่อรองรับการเปิดเส้นทางโลจิสติกส์อาเซียน
This research aims to study the factors that influence the readiness of enterprises destination for cultural tourism halal food to support the launch of ASEAN logistics. And to test the consistency of the model with empirical data. The quantitative research. The number of samples 410 results found. Environmental factors external factors ease factors service reliability factor environmental factors cost factors All the factors have a direct positive influence on the development of potential providers of transport tourists.
การใช้วรรณกรรมนิราศเมืองเพชรเพื่อการท่องเที่ยวทางวัฒนธรรมตำบลคลองกระแชง อำเภอเมือง จังหวัดเพชรบุรี
This research was to study the current condition of Sunthorn Phus Nirat literature. especially Nirat Mueang Phet in Khlong Krachaeng Subdistrict Mueang District Phetchaburi Province to study the interest of Thai tourists traveling to Khlong Krachaeng Subdistrict Mueang District Phetchaburi Province and to study the guidelines for the use of literature for the benefit of tourism by asking from village scholars community leaders and people in Khlong Krachaeng Sub-District Mueang District Phetchaburi Province. This research is a mixed research which is a quantitative research and qualitative research. The period of data collection is from October 2021 - September 2022 with the population traveling to travel within the Khlong Krachaeng community. Muang District Phetchaburi Province and use the online questionnaire that passed the confidence test. is a tool for collecting 400 sets of data then the questionnaires were analyzed by the Statistical Package for the Social Sciences package (SPSS). The results showed that Demographic data of the respondents found that most of the respondents were female aged 20-30 years single status bachelors degree. General Contractor The average monthly income is 10001 - 15000 baht. Most of them analyze the interest in tourism in Khlong Krachaeng Subdistrict Mueang District Phetchaburi Province emphasizing 1) architecture and ancient sites in Khlong Krachaeng community 2) various palaces such as Ban Puen Palace Phra Nakhon Khiri ( Khao Wang) 3) Lifestyle of people in Khlong Krachaeng community 4) Traditions and culture in Khlong Krachaeng community 5) Natural beauty such as Tham Khao Luang Tham Chan Ton 6) Source of sweets and souvenirs in the community Khlong Krachaeng 7) Source of local products and souvenirs in Khlong Krachaeng community 8) Various art works such as wood carvings stucco work murals and was most interested in the promotion and conservation of Nirat Muang Phet literature in Khlong Krachaeng Subdistrict Mueang District Phetchaburi Province. To provide knowledge in the field of Nirat Muang Phet literature It will increase the interest of tourists who come to travel in the community more. And there should be a public relations event about Nirat Muang Phet literature on important days within the community in order to use Nirat Mueang Phet in the development of cultural tourism in Khlong Krachaeng Sub-District Mueang District Phetchaburi Province.
แนวทางการพัฒนาการมีส่วนร่วมของชุมชนในการการจัดการท่องเที่ยว ชุมชนท่องเที่ยวเชิงวัฒนธรรมย่านเมืองเก่าริมแม่น้ำเพชรบุรี
The purposes of this study were 1) Study the participation of the community in tourism development. 2)To know the problems and obstacles in community participation in tourism development. 3)Guidelines for the development of community participation in tourism management Cultural Tourism Community of Old Town by the Phetchaburi River. The instruments used of the study was in-depth interviews with key informants 12 people. The research findings were as follows: Cultural Tourism Community of Old Town by the Phetchaburi River participate in decision making operation benefit and participate in the evaluation of tourism management. Problems and obstacles to community participation: downtime in sync disagreement participation. Guidelines for the development of community participation in tourism management: community participation give precedence to the people in the community emphasis on working according to plan know how to solve problems for development.
กลยุทธ์ในการยกระดับตลาดนางเลิ้งให้เป็นแหล่งท่องเที่ยวเชิงวัฒนธรรม
This research aims to enhance Nangleang Market as a top cultural tourist destination and to assist Nangleang Market to manage its cultural object into a sustainable way. Primary sources were from field work as data collecting interviewing 28 participants namely people responsible to Nangleang Market’s tourism management both government and private sectors people who buy food and things in the market seniors in the community local people tour leaders and tourists by using indicative questions. Second sources were investigated and analyzed from various information such as academic document and previous research. It was found that the seven groups of participants credited on integrated strategy including Communication Theory Stakeholders’ Involvement Civil State Empowerment Social Network by Facebook Campaign by Tourism Authority of Thailand and Food Safety Standard as a strategy to enhance Nangleang Market to manage tourism sustainably rather than the single one.