จำนวน Repository ( 13 )

ความคาดหวัง และความพึงพอใจ ในการเปิดรับข่าวสารจากสื่อเพื่อการประชาสัมพันธ์
ความคาดหวัง และความพึงพอใจ ในการเปิดรับข่าวสารจากสื่อเพื่อการประชาสัมพันธ์

This research aims to study Student and Staffs expectancy and gratification from exposure to Rajamangala University of Technology Phra Nakhons Internal Public Relation Media by using survey research. The questionnaires are used to collect data from a total of 400 samples. Percentage Mean Standard Deviation One way ANOVA and analysis of variance are used for statistical analysis of data with the level of significance at 0.05. The result of this study shows that: 1. The difference in sample status has no difference effect upon the exposure to Rajamangala University of Technology Phra Nakhons Internal Public Relation Media. 2. The difference in sample status has difference effect upon the expectancy to Rajamangala University of Technology Phra Nakhons Internal Public Relation Media. 3. The difference in sample status has difference effect upon the gratification to Rajamangala University of Technology Phra Nakhons Internal Public Relation Media.

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การสร้างสรรค์สื่อประชาสัมพันธ์ส่งเสริมการท่องเที่ยวเชิงวัฒนธรรม ประเพณี “กำฟ้า” สืบสานวัฒนธรรมไทยพวน จังหวัดลพบุรี
การสร้างสรรค์สื่อประชาสัมพันธ์ส่งเสริมการท่องเที่ยวเชิงวัฒนธรรม ประเพณี “กำฟ้า” สืบสานวัฒนธรรมไทยพวน จังหวัดลพบุรี

Research on Creativity media promotion of cultural tourism. Traditional KUM-FAH Thai culture. Lopburi. The objectives of the research are as follows 1) For education and public relations media promoting cultural tourism Kam Fah tradition inherited Thai Phuan culture Lopburi 2) In order to develop the design and production of the public relations media model to promote cultural tourism the Kam Fah tradition continues Thai Phuan culture. Lopburi 3) In order to assess the satisfaction of the public relations media promoting cultural tourism the Kam Fah tradition continues Thai Phuan culture. Lopburi Method Will use quantitative and qualitative study together With research Gathering data from relevant documents textbooks and researches both academic and semi-academic. Before being introduced into the design and development process of new forms of public relations and packaging media Tools used to store data. The field. Asking for interviews informal interviews. Participatory Observation And the satisfaction rating of the new media and packaging. All data Is analyzed. A descriptive essay was also presented The research found that 1) The result of the satisfaction assessment of the new packaging for the target group The satisfaction is at the highest level with an average of 4.56 divided into 2 areas which are the structure design of the packaging The most satisfied with item 1 is the form of packaging structure Overall is suitable for the product. At the highest level with an average of 4.64 and packaging graphic design. The most satisfied with item 1 and no. 5 is a beautiful relaxing eye-catching style and packaging. The media / or identity of the Thai Phuan ethnicity can be used very well. At the highest level with an average of 4.80 2) The result of satisfaction evaluation of the new public relations media of the target group The overall satisfaction is at the highest level with an average of 4.36. The results from the sub-topics of the target group found that the target group has given attention / satisfaction with the public relations medianumber 1 is that they are satisfied with the form of New media releases as a whole The satisfaction was at the highest level with an average of 4.65

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การผลิตสื่อประชาสัมพันธ์มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร ในรูปแบบเสมือนจริง 3 มิติ
การผลิตสื่อประชาสัมพันธ์มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร ในรูปแบบเสมือนจริง 3 มิติ

The objectives of the study were to produce 3D virtual reality media production for public relations of Rajamangla University of Technology Phra Nakhon and to study the satisfaction of the 3D virtual reality Media. This research was research and development. The data was collected from a sample of 400 samples. Data was analyzed by mean and standard deviation (S.D.). The results showed as follows: the sample group had the satisfaction to 3D Virtual Reality Media for Public Relations of Rajamangla University of Technology Phra Nakhon was at a high level.

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การวิเคราะห์สื่อประชาสัมพันธ์ของสถาบันเทคโนโลยีพระจอมเกล้าเจ้าคุณทหารลาดกระบังกับการจัดอันดับมหาวิทยาลัยอิเล็กทรอนิกส์ โดยใช้เกณฑ์พิจารณา จากเว็บโอเมตริกซ์
การวิเคราะห์สื่อประชาสัมพันธ์ของสถาบันเทคโนโลยีพระจอมเกล้าเจ้าคุณทหารลาดกระบังกับการจัดอันดับมหาวิทยาลัยอิเล็กทรอนิกส์ โดยใช้เกณฑ์พิจารณา จากเว็บโอเมตริกซ์

The purpose of this analysis is to: 1) Study the website development policy of King Mongkuts Institute of Technology Ladkrabang. 2) National and Global University Rankings by Webometrics Ranking of World Universities by analyzing research data from various sources for analysis based on the four indicators of Webometrics. The results showed that. 1) King Mongkuts Institute of Technology Ladkrabang has a policy to encourage development by various agencies. The University has developed an updated model agency and web content in the same direction. To provide a channel for delivering news release. Knowledge dissemination Performance and academic activities of the University. Published reputation for its image to the public. The web of all units of the University are known of people around the world via the Internet securely. This is aiming to be top 10 of ASEAN by 2020 and 100 universities in the world. Based on e-University is leading the ranking world universities by Webometrics Ranking of World Universities. 2) From the media analysis of the King Mongkuts Institute of Technology Ladkrabang Bangkok was ranked the best in the year 2017 ranked in the top 9 ranking in the top 767 after falling but it is not a measurement point. measuring the quality of the university slump like that because there are other factors that can affect the rankings especially not with the improvement and development of institutional quality criteria defined Webometrics itself.

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