This research has objectives 1) to study about personal factors of bakery buyers; 2) to study about behavior of selection to buy bakery of consumers; 3) to study about marketing factors affecting behavior of selecting to buy bakery of consumers; 4) to study regarding relations between personal factors and behavior of selecting to buy bakery of consumers and 5) to study the relations between marketing mix factors and behavior of selection to buy bakery of consumers in Mueang Nonthaburi District Nonthaburi Province. Sample group contained buyers of bakery in Mueang Nonthaburi District Nonthaburi Province numbering 400 buyers. Research tools are questionnaires. Statistics used in analysis of data comprised frequency percentage mean standard deviation and chi-square. The researcher analyzed the statistic information by using computer programs. The research result found that : 1) most consumers were female aged below 20 years education was in Bachelors Degree; most were school students and university students having average income per month for 10001-20000 Baht; 2) behavior of selection to buy bakery of consumers in Mueang Nonthaburi District Nonthaburi Province it was found that most consumers selected to buy bakery from beverage and bakery shop. Type of bakery selected to buy was bread. The reasons to use bakery shop service were that bakery was delicious. Opportunity to select for buying bakery was to consume by themselves. The period for selecting to buy was 15.00-18.00 hours. Expense in buying bakery in average per time for 51-100 Baht. Frequency in using bakery shop service was 1-2 weeks per time; 3) the factor of marketing towards selection to buy bakery of consumers. In the overview the evaluation result was in much decision. When each aspect was considered it was found that in the aspect of products and in the aspect of service providing process the result was in the most level and the aspect of distribution price and marketing promotion were in much level; 4) relations between personal factors and behavior of selection to buy bakery of consumers in Mueang Nonthaburi District Nonthaburi Province it was found that gender age education level occupation and average income per month had relations having statistical significance at level of .05 and 5) relations between marketing mix factors and behavior of selection to buy bakery of consumers in Mueang Nonthaburi District Nonthaburi Province it was found that the aspect of product price distribution marketing promotion and aspect of service providing process had relations with statistical significance at level of .05.

The purposes of this research are : 1) to study the personal factors at tourist in Phrae Province 2) to study is the factors of marketing mix use to purchasing of products Morhom Fabric Dyed in natural color of tourists in Phrae Province 3) to study is purchasing of products Morhom Fabric Dyed in natural color of tourists in Phrae Province 4) the relationship between personal factors with an option to is purchasing of the products Morhom Fabric Dyed in natural color of tourists in Phrae Province and 5) the relationship between marketing mix to purchasing of products Morhom Fabric Dyed in natural color of tourists in Phrae Province. The samples are tourists traveling in Phrae Province and buy products Morhom Fabric Dyed in natural color 405. The instruments are using in research questionnaires and interviews. The statistics are using for data analysis frequency percentage mean standard deviation and Chi-square. The research were found that as follows: 1) Tourists in Phrae Province Most were female aged 31-40 years with a bachelors degree. A career was as a private company employees .The averaged income per month 20001-30000 baht and domiciled in Phra Province. 2) Visitors were to the factors critical to the overall marketing mix at a high level. The first two items in order from most to least found that the side with the highest mean score. The product was the lower cost and minimal personnel.3) Most tourists were purchasing of products Morhom Fabric Dyed in natural color of tourists in Phrae Province for themself or them family. The choice of piece of fabric was dyed the clothing and apparel or garments were buying a shirt at the time of used and decoration shop the cushions as well as sorts of travelers choose and bought a bag with the purchase of products Morhom Fabric Dyed in natural color factors on choosing found that sex education estimate salary and the domicile of tourists was associating with the purchase of purchasing of products Morhom Fabric Dyed in natural color of tourists in Phrae Province .There were no significant correlation. And 5) the relationship between marketing mix to purchase of purchasing of products Morhom Fabric Dyed in natural color of tourists in Phrae Province found not correlation. The statistical significance level. 05.

The purposes of this research were : 1) to study of factors personal the Demonstration School of Ramkhamhaeng University 2) to study food buying through online applications 3) to study factors of marketing mix towards buying food through online applications 4) To study the relationship between personal factors to buy food through online applications of the Demonstration School of Ramkhamhaeng University and 5) to comparison of opinion toward marketing mix towards buying food through online applications by personal factors. The samples students are studying in high school of the Demonstration School of Ramkhamhaeng University and never buy food through the applications online of 226. The instruments used in research questionnaires and interviews. The statistics used for data analysis were frequency percentage mean standard deviation Chi-square values and One Way ANOVA. The results showed that: 1) Most students were male 18 years of age by studying high school grade 6 and receive money from their parents for about 201-300 baht per day. 2) Most students purchased food Skootar by a full set this was why they had ordered food restaurants and a variety of food items in order was to feeding each paid 200 baht the students were ordering food when a new food product the purchase of food for every taste while students can be taken food delivered within 31-60 minutes and the most important in the fresh new foods. 3) Analysis of the data on the opinion toward was marketing mix towards buying food through online applications of the Demonstration School of Ramkhamhaeng University found that overall; students have commented on the high level the first two items in order from most to least found the side with the highest mean score was the distribution the second was the price and the minimum personnel. 4) Relationships between personal factors as gender age education and the money received from parents to buy food through online applications of the Demonstration School of Ramkhamhaeng University found that was relationship the statistical significance level. 05. 5) Comparison of opinion toward marketing mix towards were buying food through an online application by personal factors were found Gender age education The money received from parents of different. Levels opinion toward marketing mix used to purchase food through an online application not different the statistical significance level. 05.

The purposes of this research were : 1) to study the general information of the respondents and marketing mix factors 2) to study on purchasing behavior of fresh flowers from the invention business of consumers in Muang District Phuket Province 3) to study on relationship between general information of respondents and purchasing behavior of fresh flowers from consumer goods business in Muang District Phuket Province and 4) to study on the relationship between marketing mix factors and buying behavior of fresh flowers from the consumer invention business in Muang District Phuket Province. Samples were consumers living in Muang District Phuket and had purchased 400 fresh flowers from the invention business in Muang District Phuket Province. The instruments used is the statistical questionnaire used in data analysis include frequency value percentage value mean value standard deviation value and Pearson Chi-square. Statistical analysis using computer program. The results showed that : 1) most of the consumers are female between 20 and 29 years old. Have a bachelors degree. Most of occupation is private business such as trade or general contractor. Average monthly income is about 20001 - 30000 Baht. Most of consumers are living in Phuket. Consumers emphasize to the factor of marketing mix. Overall and individual aspects are at a high level 2) Consumers have a reason to buy fresh flowers for use in ceremonial or important events. They choose fresh bouquet of flowers for a price range of 501 - 1000 baht. By buying about 2-3 times a year most consumers will buy red roses. Consumers often buy to congratulate others or make their own buying decisions 3) The relationship between the general information of the respondents viz sex age education level occupation income per month and habitat and behavior of buying fresh flowers from the consumer invention business in Amphoe Muang Phuket Province found that the relationship between all was statistically significant at the .05 level and 4) The relationship between marketing mix with behavior of buying fresh flowers from the consumer invention business in Amphoe Muang Phuket Province found that product price and distribution channels have relationship but Marketing promotion does not have a relationship with behavior of buying fresh flowers from the consumer invention business in Amphoe Muang Phuket Province found that the relationship between all was statistically significant at the .05 level.

The purpose of this research are to : 1) Study personal factors of tourists 2) study purchasing behavior on handcraft products of tourist 3) Study the marketing mix factors used to make a purchase decision 4) Find the relationship between personal factors and purchasing behavior 5) Comparison of the importance of marketing mixfactors used in decision making to buy handicraft products in Samut Songkhram Floating Market. The samples were 400 Thai tourists who came to visit and purchase handicraft products in Samut Songkhram Floating Market. The instruments used included: Statistical questionnaire used in data analysis viz frequency percentage mean standard deviation Pearson Chisquare t-test and ANOVA. Statistical analysis by used computer program. The finding reveal that 1) Most of the tourists are females aged 21 to 25 years old. They have a bachelors degree and most of them are students with monthly average income less than 10000 baht 2) The tourists have behavior of purchasing for handicrafts first is a metal product. The purpose or the reason to decide to buy the product is to use it yourself to purchase a product once a month. Most tourists decide to purchase immediately when they see the product. The average price is approximately 51 - 100 Baht. Tourists decide to purchase by themselves. 3) Tourists focus on the marketing mix factors used to make a purchase at the highest level and when considering each side found that there are 3levels at the highest level. Sort by descending from the average is product marketing and pricing. Tourists focus on distribution at a high level. 4) Relationship between personal factors and purchasing behavior on handicraft products of tourist Samut Songkhram Floating Market found that gender age education level occupation and monthly income were correlated with the purchas in g behavior of tourists in Samut Songkhram Floating Market at the level of 0.5. and 5) Comparison of the importance of marketing m ix factors used in decision making to buy handicraft products in Samut Songkhram Floating Market found thatgender educational levels and occupations of the tourists are important to the marketing mix used in the decision to buy handicraft products in Floating Market Samut Songkhram Province is different. The age and average income per month of different tourists are important to the marketing mix used in the decision to buy handicraft products in Floating Market Samut Songkhram Province is not different at the level of 0.05.