จำนวน Repository ( 14 )

การเปิดรับข่าวสารและความพึงพอใจของผู้ชมในกรุงเทพมหานครที่มีต่อรายการมองรัฐสภา
การเปิดรับข่าวสารและความพึงพอใจของผู้ชมในกรุงเทพมหานครที่มีต่อรายการมองรัฐสภา

This is to study the audience demographic have a relationship with audience behavior in watching of Insight the Parliament of people in Bangkok Compare the audience behavior have an effect and satisfaction and uses and gratification on insight of parliament and to study the audience’s opinion and satisfaction has a relationship with audience’s understanding and benefits on Insight the Parliament by using survey research. The sample was 20 years old and over from targeted 400 people who are in Bangkok and ever watched this TV program. The research instruments were questionnaires and collected data was analyzed by SPSS. The statistics used for data analysiswere frequency percentage average and standard deviation. The statistics used to test the hypothesis was t - test. And statistical analysis of the difference between averages was One - way ANOVA.

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ความคาดหวัง และความพึงพอใจ ในการเปิดรับข่าวสารจากสื่อเพื่อการประชาสัมพันธ์
ความคาดหวัง และความพึงพอใจ ในการเปิดรับข่าวสารจากสื่อเพื่อการประชาสัมพันธ์

This research aims to study Student and Staffs expectancy and gratification from exposure to Rajamangala University of Technology Phra Nakhons Internal Public Relation Media by using survey research. The questionnaires are used to collect data from a total of 400 samples. Percentage Mean Standard Deviation One way ANOVA and analysis of variance are used for statistical analysis of data with the level of significance at 0.05. The result of this study shows that: 1. The difference in sample status has no difference effect upon the exposure to Rajamangala University of Technology Phra Nakhons Internal Public Relation Media. 2. The difference in sample status has difference effect upon the expectancy to Rajamangala University of Technology Phra Nakhons Internal Public Relation Media. 3. The difference in sample status has difference effect upon the gratification to Rajamangala University of Technology Phra Nakhons Internal Public Relation Media.

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การผลิตสื่อประชาสัมพันธ์มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร ในรูปแบบเสมือนจริง 3 มิติ
การผลิตสื่อประชาสัมพันธ์มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร ในรูปแบบเสมือนจริง 3 มิติ

The objectives of the study were to produce 3D virtual reality media production for public relations of Rajamangla University of Technology Phra Nakhon and to study the satisfaction of the 3D virtual reality Media. This research was research and development. The data was collected from a sample of 400 samples. Data was analyzed by mean and standard deviation (S.D.). The results showed as follows: the sample group had the satisfaction to 3D Virtual Reality Media for Public Relations of Rajamangla University of Technology Phra Nakhon was at a high level.

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Relationship of perception, attitude and participation in 3D policy-based activities of students in Rajamangala University of Technology Phra Nakhon (RMUTP)
Relationship of perception, attitude and participation in 3D policy-based activities of students in Rajamangala University of Technology Phra Nakhon (RMUTP)

The purposes of this study were 1) to study information perception attitude and behavior of undergraduate students for participation in 3D-based activities at Rajamangala University of Technology Phra Nakhon; 2) to compare personal factor and participatory behavior in 3D-based activities; and 3) to study how information perception and attitude correlate with participatory behavior in 3D-based activities which include Decency Democracy and Drug-free. Data were collected from 400 RMUTP undergraduate students from all nine faculties in 2010. Results of the study indicated that RMUTP students perceived news releases on 3D policy at average level. Similarly their overall attitude towards 3D policy campaign was also rated in average level. Hypothesis testing results showed that firstly students with different gender and faculty of showed significant different participatory behavior in 3D-based activities at the level of .05. Secondly the perception of 3D policy new releases had positive correlation with participatory behavior in 3D- based activities. Thirdly attitude towards 3D policy of the university had positive correlation with participatory behavior in 3D-based activities.

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A Study of Media Exposure Behavior to Relation with Elderly of  Self-reliance in Bangkok Metropolis
A Study of Media Exposure Behavior to Relation with Elderly of Self-reliance in Bangkok Metropolis

The objectives of this research were to study the behavior of elderly in Bangkok Metropolitan 1) media exposure 2) self-reliance 3) the personal factors of self-reliance and 4) the correlation of media exposure and self-reliance. The data were collected from 400 elders who were people aged 60 years and over residing in Bangkok Metropolitans. Data analysis employed frequency percentage arithmetic mean ( ) standard deviation (S.D.). Statistics used for hypothesis testing included t-Test One-way Analysis of Variance and Chi-square. The results of study showed that: Among the elderly was the media with the highest exposer television broadcasts radio broadcasts publication internet and activity media was exposed in low level which the personal media was in averages level. The elderly’s self-reliance was at middle level. Hypothesis testing resulted as follows: Elderly with different education income and member in family reported different perception of self-reliance with a statistical significance at .05. However there was no significant difference at .05 among the sample group with different gender and resident status. The six media: television broadcasts radio broadcast publication internet activity media and personal media showed the correlation on self-relia

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