จำนวน Repository ( 19 )

พฤติกรรมการท่องเที่ยวโดยรถจักรยานยนต์ : กรณีศึกษาผู้ขับขี่รถจักรยานยนต์ในกรุงเทพมหานคร
พฤติกรรมการท่องเที่ยวโดยรถจักรยานยนต์ : กรณีศึกษาผู้ขับขี่รถจักรยานยนต์ในกรุงเทพมหานคร

This study Motorcycle Tourism Behavior: A Case Study of Motorcyclists in Bangkok aims to study personal factors of motorcyclists in tourism. Study the factors of motorcycling used in touring. And to study motorcycle tourism behavior of motorcycle users residing in Bangkok. The research employed a quantitative research. The research sample was 400 Motorcyclists in tourism residing in Bangkok. The research instrument was a questionnaire with five-level Likert scale. The data is described by frequency percentage and standard deviation. Most participants were male 20-29 years old had obtained a bachelor degree company employee monthly income in the range of 10001-20000 baht experience of driving motorcycling for tourism 5 years or more Used TOURING MOTORCYCLE engine size of 301 cc - 400 cc. and Use the Honda brand. The study results of tourism behavior factors. Tourists travel for a vacation during the months of November to December one day trip travel as a group or a caravan spend not more than 1000 baht per trip. travel in the west of Thailand and driving speeds between 51 - 100 km / h. Suggestions on Motorcycle Tourism Behavior. Study on the prevention of accidents from motorcycle tourism. This is because a motorcycle is a vehicle that can cause high damage in an accident.

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แนวทางการจัดการโฮมสเตย์ด้านการพัฒนาสิ่งแวดล้อมอย่างยั่งยืน กรณีศึกษา ชุมชนคลองโคน อำเภอเมือง จังหวัดสมุทรสงคราม
แนวทางการจัดการโฮมสเตย์ด้านการพัฒนาสิ่งแวดล้อมอย่างยั่งยืน กรณีศึกษา ชุมชนคลองโคน อำเภอเมือง จังหวัดสมุทรสงคราม

This study aimed to examine the identity of the community towards sustainable tourism development and in order to set an appropriate management guideline in environment and energy conservation in Klongkone Community Mueng District Samutsongkhram Province. The data was collected using in-depth interview of Homestay owner Village Headman and government sector for 10 person. It was found that homestays do not have standard of homestay arrangements. Due to lack of knowledge of hotels and services and lack of policies to conserve the environment and energy in the homestay that is clearly visible. There is only behavior in saving of energy and reduction in energy consumption to reduce expenses incurred in business operations.

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ปัจจัยภายในองค์กรที่มีอิทธิพลต่อประสิทธิภาพการปฏิบัติงาน ของบุคลากรสายสนับสนุนมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
ปัจจัยภายในองค์กรที่มีอิทธิพลต่อประสิทธิภาพการปฏิบัติงาน ของบุคลากรสายสนับสนุนมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

This research was aimed to analyze work performance classified by personal information to investigate internal factors of support personnel work performance and influence of internal factors affecting work performance of the support personnel at Rajamangala University of Technology Phra Nakhon. The population used in this study was 693 staff working at Rajamangala University of Technology Phra Nakhon Bangkok. The sample size was determined by Craig and Morgan method to draw out 250 samples. The research instrument was a questionnaire constructed by the researcher to collect data manually. The data obtained from the questionnaire were analyzed using percentage mean standard deviation and T-test F-test ANOVA Pearson coefficient and multiple regression analysis. The research revealed the results as follows. Work performance of the support personnel of Rajamangala University of Technology Phra Nakhon in the overall was at high level with the mean Organization factors of the support personnel of Rajamangala University of Technology Phra Nakhon in the overall was at high level with the The results of the study on personal factors agreed with the overall performance of Rajamangala University of Technology Phra Nakhon personnel. It was found that the status salary and educationhours and working centers were significantly different .

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พฤติกรรมและความพึงพอใจในการซื้อสินค้าผ่านแอปพลิเคชันไลน์ของผู้บริโภคกลุ่มโอเพนแช็ต หมู่บ้านเคหะธานี 4 กรุงเทพมหานคร
พฤติกรรมและความพึงพอใจในการซื้อสินค้าผ่านแอปพลิเคชันไลน์ของผู้บริโภคกลุ่มโอเพนแช็ต หมู่บ้านเคหะธานี 4 กรุงเทพมหานคร

The purposes of this research are 1) to study the demographic characteristics and behavior in purchasing via line application and 2) to compare the level of satisfaction in purchasing via line application for an open chat consumer group Kheha Thanee 4 Village Bangkok. This study applied quantitative methods and the research instrument was an online questionnaire. The sample group of this study consisted of 306 consumers members of the open chat consumer group Kheha Thanee 4 Village Bangkok. The data were analyzed by frequency percentage mean standard deviation and the researcher tested hypothesis with T Test and One Way ANOVA. The research findings were as follows:

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การศึกษาความสัมพันธ์ระหว่างการดำเนินชีวิตกับรูปแบบการตลาดกิจกรรมของผู้สูงอายุในกรุงเทพมหานคร
การศึกษาความสัมพันธ์ระหว่างการดำเนินชีวิตกับรูปแบบการตลาดกิจกรรมของผู้สูงอายุในกรุงเทพมหานคร

The study on relationship between lifestyle patterns and event marketing models of the elderly’s activity in Bangkok was aimed to explore the lifestyle patterns of the elderly marketing model of the elderly and the relationship between the lifestyle and the marketing model of the elderly’ activity in Bangkok Metropolis. The statistics used in the data analysis were descriptive statistics including mean percentage and Standard deviation Inferential statistics and multiple regression analysis. The research tool used to collect data was a questionnaire applied on a group of sample consisting of 200 people selected through non - probability sampling in Lak Si Thung Song Hong District Bangkok. Results of the study regarding personal factors of the elderly revealed that most of them were married males aged 60-70 years old without bachelors degrees earning average monthly income 5000-10000 baht mainly from their work savings and currently unemployed. The results of the study of the elderly’s lifestyles of the sample group showed that they mostly participated in social activities exercises hobbies and tourism activities respectively. The results of the event marketing model of the elderly also revealed that the sample needed marketing mix and most activities were to be more personal. Moreover the promotion should be made on the location marketing process cost and activities respectively. The hypothesis testing revealed that the lifestyles social activities and tourism activities were related to the event marketing of the elderly in Bangkok.

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