The research is to study communication program of the crown property bureau about its effect toward attitude and behavior in participating in social responsible activities. The objectives are to study the knowledge and understanding among the authorities of the Crown Property Bureau about the attitude toward social responsible activities and to study their attitude that affects to behavior of participating in such activities as well as to study communication program of the social responsible activities that affects to attitude and behavior of participating in such activities. This research is collected from 320 authorities of the Crown Property Bureau by Convenience Sampling using structured questionnaire as the tool to collect data. The statistics in this study includes Frequency Percentage Mean and Standard Deviation and inferential statistics are T-test One-way Anova and Multiple Regression Analysis. The result shows that the knowledge understanding and communication program about social responsible activities have positive correlation with behavior of participating in such activities. In other words if the authorities have knowledge and understanding and receive communication about social responsible activities they will have good attitude toward social responsible activities. As a result their behavior is to participate more activities.

The present research was aimed at systematic surveys and analyses of The Perception of Corporate Social Responsibility that affects to attitude about Siam Cement Group image of people in Bangkok. 440 people were statistically analyzed selected using by frequency percentages arithmetic mean standard deviations. As the result of research: (1) The most respondents were female aged between 18–30 year old graduated bachelor degree and were employed by private companies income between 10001 - 30000 baht. (2) The overall perception toward the management to social responsibilities SCG was also at a highest level. People received information through Television and Radio. (3) The overall attitude toward the management to attitude of about SCG image of people were in high agree with. (4) The level of perception toward the corporate social responsibility in Environment Social and Community at .05 level of significance.

The research objective was aimed to investigate social and environmental participations of PTT Public Company Limited personnel under the hypothesis that different personnel’s characteristics yielded different social and environmental participations. The employees’ characteristics were categorized in terms of gender age educational level marital status work position and work tenure. The sample were 274 PTT Public Company Limited. The analysis was generally viewed in four aspects: participation on decision making participation on operation participation on benefits obtained and participation on assessment. The data were analyzed by the computer program package to inquire about the percentage distribution mean and standard deviation; t-test and f-test were applied to observe the difference of the PTT Public Company Limited employees’ opinions on social and environmental participations to obtain 0.05 statistic significance. The study results revealed that the social and environmental participations were in average level. When considered each aspect it was found that the participation on decision making and participation on assessment were low while the participation on operations and participation on benefits obtained were high. Then comparison on the analysis of the differences on characteristics in terms of gender age educational level marital status work position and work tenure disclosed 0.05 statistic significance.

The research objective is to study the behavior and community perceptions related to Corporate Social Responsibility (CSR) activities of WHA Industrial Zone Saraburi. The population is the 400 samples from the communities surrounding WHA Industrial Estate Saraburi consisting of four sub-districts namely Nong Pla Mo Sub-district Nong Pling Sub-district Bua Loi Sub-district and Kochasit Sub-district Nong Khae District Saraburi Province. The questionnaire was used as a tool to collect data. The statistics used were descriptive statistics including frequency percentage mean standard deviation. Inferential statistics were also used. The results showed that most of the respondents were female aged 20-30 years with married status a bachelors degree holder or equivalent a private company employee with the average monthly income of 20001 - 30000 baht and 4-6 family members. On the community behavior it was found that the aspect with the highest average of the community behavior towards Corporate Social Responsibility (CSR) activities of the sample group was acceptance with the mean of 3.55. On the communitys perception of Corporate Social Responsibility (CSR) activities it was found that the aspect with the highest average of the communitys perception of Corporate Social Responsibility (CSR) activities of the sample group was the information perception of CSR activities with the mean of 3.50. The hypothesis testing results revealed that the communitys behavior and perception were highly positively correlated with the CSR activities of WHA Industrial Zone Saraburi with statistical significance at 0.01.

Today it found out that many organizations in Thailand did not pay attention in the importance of doing CSR activities due to those activities are in need of budget requirement. In other word it increases the company burden while the society will be the only party who receive the benefits. There is increasing pressure to dress up CSR as a business discipline and to deliver business results. Such philanthropic activities like donating money to local charities will be mainly carried out in broad spectrum without any demand from society at all. As a result it comes the concept of Creating Shared Value (CSV) which is widely accepted ideal of pursuing “shared value” by creating CSR activities with business value in ways that also create value for society sustainability. The objectives of this article is to study about CSV in details from various sources of academic documents while to review all relevant literatures in order to easily understand the concept of CSV. It combines all kind of knowledge about CSV with explanations in many point of views with comparison and the differences between CSR and CSV for proper understanding. Our article comes with the active engagement of the company leader in CSV initiatives into general practice by integrating CSV with their business vision and strategies including to align with the company’ s purpose and values. A properly implemented CSV concept can bring along a variety of competitive advantages by their resources as well as internal expertise to enhance employees efficiency creativity and reinforcement their employees potential to become the powerful tool in creating innovative business model in order to benefit to society improvement. In related to the above mentioned useful experience from CSV activity operating by one of Thai company has been shared with guidance for other companies those like to develop and across in the business model successfully.