The objective of the study Studying the context and potential product development of the local wisdom community of Bang Bon Herb Group According to the royal initiative Sufficiency Economy to the Pracharat market. To study the development pattern of Moringa oil herbal products local wisdom of Bangbon Herbs Group according to the Sufficiency Economy Royal initiative to Pracharat market. And to strengthen the community in converting community products to the public market in accordance with the government policy. The study method used to collect data by constructing a questionnaire. And collect information in conferences according to various occasions. Population and sample groups used in this study were General public and folk healers Traditional Medicine in Bang Bon District Bangkok. The sample of 70 people was obtained by simple randomness. The instrument for data collection was a questionnaire for knowledge management local wisdom on Moringa herbs. This questionnaire consists of 4 sections. Part 1 is general information for respondents. Part 2 is information about knowledge management local wisdom Part 3 factors and other opinions. About Thai herbs Part 4 other suggestions Take the analyzed data the basic statistics for analysis were percentage mean (x̄) standard deviation (S.D). The results of the study were as follows. 1. Most of the respondents were female. Are over 50 years old the educational level is Below a bachelors degree Most general employee position Less than 5 years of work experience at most Professional practitioners (e.g. restaurant owners businessmen etc.) have the most. 2. The results of the research showed that knowledge management local wisdom Moringa herbs. Of people in Bang Bon area Bangkok. It is knowledge management based on the patronage system. Family belief It is a relationship between family members. Transfer local wisdom from one person to another. In order to inherit the valuable wealth of wisdom and knowledge that he has studied Is giving wisdom to children Overall knowledge management and local wisdom were at a moderate level. The descending results can be discussed as follows. 2.1 The results of the research showed that the people had at a moderate level of knowledge management and local wisdom. When considering each item in order all items were found at the moderate level. 2.2 Knowledge management local wisdom when considering each item respectively all items were found at the moderate level. 2.3 Knowledge management local wisdom When considering each item in order it was found that Knowledge management in digital format is high. Recommendations for the development of research and innovation in local communities give concrete opinions. What kinds of herbs are there that result in the research of the goals? And can be transformed into community products to generate income for the local community to maintain health and to further commercialize. An analysis of the readiness of the Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. Able to develop guidelines for processing herbal products and academic services to society. To be efficient with the availability of locations people learning resources and create a network of local healers

Area status of the Pak Chong Subdistrict Administrative Organization Chom Bueng District Ratchaburi Province Able to demonstrate community capital and potential In dealing with the situation In the area consists of 3 parts: ( 1) The context of the area It is information that gives rise to an understanding of the history of the district. Economic topography Society culture and traditions Domination Community environment including And the target population in the area (2) development path It is information of the situation or problem of the area. Tasks or activities that meet Affected people Associated social capital And performance demonstrated by the time it has taken place and in this section it reflects the concepts and principles for developing or dealing with the status or problems of the area that are consistent with the vision and mission. Of the local government organization And (3) the capital and potential of the area Social capital is an intriguing background used to deal with the situation and problems of the area. ( 1) Person ( 2) Social group Community organizations ( 3) self-managing agencies and villages It is to bring the problems and needs of the people in the area as the ones in their work. And social capital in the area Co-think co-do Until the effect led to the change Both the normal situation And crisis To happen in the future keeping pace with the events Which shows the potential of the area in which In self-management.

This research purpose is to study the capabilities and visions that affect the accounting performance of the insurance industry in Thailand. The Sample group used in the research is the accountants who work at 80 insurance companies in Thailand. The data is collected from questionnaires. It is analyzed by using descriptive statistics including Frequency Percentage Mean and Standard Deviation and tested by Correlation coefficient and Multiple Regression Analysis. The research found that the statistically significant variables that could explain the change in accounting performance were accounting knowledge continuing education and additional expertise and accounting vision of quality accounting system respectively with the statistical significance of 0.01 and 0.05

The Objectives of the study were to study the tourists social media exposure and their knowledge and attitudes towards cultural tourism in Bangkok Metropolitan. This research was quantitative methodology. The sample consisted of 400 tourists in Bangkok Metropolitan and used non-probability sampling by accidental random sampling. Data were collected through a questionnaire as the research instrument. The results of this study showed as follows: In terms of basic information the sample mostly travels with a family. The source of information were relatives friends acquaintances who have traveled to that location. In terms of exposure to social network the sample mostly exposed to social media via Facebook short messages via twitter online video via YouTube photo sharing via Instagram website via Wikipedia and Webboard via Pantip. The sample exposed to social media average of 1 hour during 1.00-6.59 pm. on a smartphone. The majority of the sample used social media at home searching for cultural tourism information at a high level. The highest mean is finding transportation. The sample receives cultural tourism information at a high level. The highest mean is exposure to information about arts crafts sculpture traditions and festivals. The most trustworthy social media is Youtube. The social media influence had a high level because fulfilling objectives such as tourist attraction accommodations restaurants travel etc. In terms of knowledge the sample had a high level of knowledge of cultural tourism. The area with the highest level of knowledge was increasing the diversity of cultural tourism such as heritage tourism art tourism urban culture tourism rural culture tourism creative tourism and Thai local wisdom. In terms of attitudes overall the sample gave the highest priority is security.

The purposes of this study were 1) to study the operating status of knowledge management of the Faculty of Liberal Arts. 2) to study the problems of knowledge management of the Faculty of Liberal Arts. 3) to present the development form of knowledge management system of the Faculty of Liberal Arts. This research was a qualitative research. Analytical unit was Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. The population was the staffs of Faculty of Liberal Arts. The samples were randomly assigned to 8 persons divided into 2 groups: 4 administrators 4 teachers. Research tools were related documents and semi structured interviews.The process of conducting research was to study and analyze the concept theory from Documents to create an interview form collected data from the interviews and analysThe results were found as follows: 1) the operating status of knowledge management of the Faculty of Liberal Arts was 3 steps; Steps to determine the authority structure of the responsible person to proceed knowledge management and the process of knowledge management. 2) The problems of knowledge management of the Faculty of Liberal Arts were 4 sides; (1) By Staffs : The staffs had a lot of obligations lack of leadership Lack of understanding with knowledge management. (2) By organizational structure : Because knowledge management section was not organized into organizational structures it is unclear about budget allocation for activities and allocation support personnel. (3) By organizational culture; it was not conducive to knowledge management. (4) By motivation : Motivation for control of knowledge is management was not clear such as awards. 3) the development form of knowledge management system of the Faculty of Liberal Arts was to consist of 5 keywords; Assignment Creation Usage To give Success. The explanation was as follows; Assignment It means a clear policy and accepted by all parties. Creation it means the creation of staffs to understand knowledge management and the creation of organizational culture into the learning organization. Usage it means to use information technology to help knowledge management and to use knowledge management processes. To give; it means to give a reward for motivation to participate in knowledge management activities. Success; it means all staffs must have the same goal: the success of being a truly learning organization.