This research aims to study the demographic characteristics affecting the decision to buy home furniture through mobile applications for Gen Y consumers and study the marketing mix 7 P’s and digital marketing model that affect the decision to buy home furniture through mobile application of Gen Y consumers. The population used in this research is population born between 1980 and 1997 are now between 24-41 years old live in Bangkok amount of 1453477 people the data were collected from 400 samples. The sample size was calculated following the Taro Yamane method.The descriptive statistics used were frequency percentage mean standard deviation (SD) and Inference statistical such as the difference analysis of the mean of the 2 sample groups (Independent Sample T-test) difference analysis for sample mean of more than 2 groups by one-way analysis of variance (One-Way ANOVA) and multiple regression analysis (Multiple Regression). The research results indicated that 1) the demographic characteristics such as gender and age had no impact on the overall decision-making to buy home furniture through mobile application of Gen Y consumers. In contrast marital status level of education career and income had an overall effect on the decision to buy home furniture through mobile applications for Gen Y consumers 2) Furthermore the marketing mix 7 P’s consisting of product price promotion process physica presentation and digital model on the overall effect the decision-making to buy home furniture through mobile applications. Moreover digital marketing model content marketing website creation assisted marketing e-mail marketing and online marketing impact the decision-making of buying home furniture through a mobile application. It was recommended that since the marketing mix especially product price and promotion affected the overall decision-making of buying product. Therefore if home furnitures are sold through mobile application content marketing must be developed at the highest level followed by social media marketing and email marketing had the most negligible positive impact on the overall buying decision-making and every factors

This research aimed to 1) investigate the real states and expected states to be a digital university of Rajamangala University of Technology Phra Nakhon and 2) analyze needs for a digital university. The population and sample group were divided into 3 groups including students enrolling in the academic year 2017 instructors and university staff. The research tool was questionnaire. The data analysis consisted of frequency percentage means standard deviation and t-test. The Modified Priority Needs Index formula (PNI Modified) was used to prioritize the order of needs assessment. The research results showed as follows: 1. As for the real states and expected states to be a digital university the means of students and university staff groups were different at the statistically significant level of 0.01. The real states’ overall means were lower than those of the expected ones. While the means of instructor group were not different but considering in each aspect it was found that the real states’ overall means were lower than those of the expected ones. 2. Regarding to need assessment for a digital university modified Priority Needs Index (PNI Modified) was calculated. The PNI Modified of the student group was 1.14-1.68. The aspects of classrooms and laboratories were found the highest PNI Modified (the first rank). The PNI Modified of the instructor group was 0.04-0.22. The aspects of classrooms laboratories and learning resource service system were found the highest PNI Modified (the first rank). The PNI Modified of the university staff group was 0. 76-1.12. The aspect of learning resource service system was found the highest PNI Modified (the first rank).

The purpose of this study was to study the views of Thai certified public accountant on the electronic working papers (EWP) preparation in digitally with a sample of 132 subjects eliminated and data using descriptive statistics and multiple regression analysis. The results of the study were found that Perspective Thai Certified Public Accountants Perspectives on Electronic Paper Making as the Economy Drive to the Digital World. There is a statistically significant at 0.05 level where is relationship in positive with the preparation of electronic working papers (EWP) with the view of the certified public accountant on the matter of good corporate governance internal control Knowledge ability and ethics respectively most of them view that electronic working papers (EWP) making will help the system of monitoring and reporting. Therefore internal control to be more effective which also shows the competence of the auditor and helps the audit work within the framework of the auditing standard and more professional ethics.

The objective of the research was to study suitability of professional competences indicators for mass communication office in digital age. The data were collected by using questionnaires sampling from 600 samples who were mass communication officers and lectures in mass communication universities. Data analysis employed frequency percentage arithmetic mean □(-/×) standard deviation (S.D). The research results revealed that there were the mass communication officer professional competences were 44 indicators including 10 indicators of printed media competences 13 indicators of radio and television broadcasting media competences 10 indicators of film media competences and 11 indicators of digital media competences.

The objectives of this research were 1) to study the guidelines for Administration of Rajamangala University of Technology Phra Nakhon towards Digital University 2) to study the policy recommendation of the executive for the administration towards Digital University. The researcher proceed this research with the Exploratory Sequential Design one type of the mixed research method which is firstly conducted with Qualitative Research through the recommendation form the interview of the executive in order to create the questionnaires. Then it is processed statistical data with package program for approving the conclusion result of the Qualitative Research in order to have the more complete conclusion of research. The research indicated that the Executive give recommend of the guidelines for Administration towards Digital University as follows: 1) Guideline for Human Resources Management; the university must have personal with knowledge Skills of using technology and language and must maintain the human resources with knowledge. The head for the university must be modern personality to the key of Digital University. 2) Guideline for Financial Management; the university must have sufficient budget for Digital University Policy proceeding Earn money from education and research grants and also have an investment for procurement in order to be ready not less than other universities 3) Guideline for Organization Management; the university must be proactive management provide policy of using Digital University. The administration of any matters which must use the more digital technique. Must create good governance system and the management towards a quality organization and prepare physical plan to develop the university. 4) Guideline for Material and equipment Management; the university shall have the more an investment in worth materials have the equipment enough for the officers. The infrastructure should be ready and should be rent instead of purchase because of easy to manage. 5) Guideline for Information Technology Management; the university shall use the Information Technology System to manage in every activities in order to reduce paper with the same information such system must be sufficient efficient stable and safe. The university should support the use of this system to officers