The purposes of this research were 1 ) to study the consumer demographic characteristics of creative identity cafes. 2) To study the level of factors affecting the marketing concept of creative identity cafe business service. And 3) to analyze the components of the marketing concept of the creative identity cafe business service. The sample group used in the research was a group of 4 1 0 consumers who used to use the services of creative identity cafes. This is a quantitative and qualitative research collecting data by using questionnaires and semi- structured in- depth interviews. The statistics used in data analysis were frequency percentage mean standard deviation factor analysis and content analysis. The results showed that: 1 ) the demographic characteristics of consumers of creative identity cafes found that most of the consumers who used the service were female aged between 2 0 - 2 9 years old with bachelors degree as a student with an average monthly income of about 10000 baht per month living in a family with about 3-4 people and living in a detached house. 2) Factors affecting the service marketing concept of the creative identity cafe business it was found that all 70 variables had an overall average between 3.84-4.42 indicating that consumers were focusing on this aspect at a high level. The highest variable affecting the service marketing concept of the creative identity café business was variable 67 which was the creative identity café business that was cleaned regularly followed by variable 40 found that the employees were enthusiastic to serve. The least important variable among consumers was the 8th variable which was the food and beverages variable that indicated nutritional value and 3) the components of the marketing concept of the service business of the creative identity cafe business consist of 5 components as follows: 1) Sanitary 2) Spot ( the point that is easily accessible) 3) Perceived Value 4) Aesthetic 5) Marketing. And from the results obtained from the quantitative analysis and the results of the semistructured in- depth interviews in the qualitative research the researcher has developed a marketing concept in the service of the creative identity cafe business. Its called SSPAM Model. To provide customers with services from products that are meticulously crafted and beautiful with safety and hygiene standards that are worth more than the price paid including services with convenience speed and easy access.

The survey team aimed to develop online marketing on Plantago Major Linn. to Promote Sustainable Economy at Ban Muang Charoenraj Agricultural Safety Community Nhan Province. Ban Muang Charoenraj community is an agricultural community enterprise which has been recently established for two years and begun to cultivate and produce Plantago major L. products and need to develop a better online marketing approach for their interesting products. The research team therefore introduced the new approach including the choice of plant stage selection raw material preparation making fermented Plantago major L. extract determination of the properties of the plants that are anti-inflammatory and antioxidant and their antimicrobial activity. The plant extracts were thus developed as a key ingredient in facial creams because of their such good characteristics helping to promote the channel of online marketing. It was on the basis that Ban Muang Charoen community has the plants good raw materials good products one already made online media system of Facebook therefore the online media system was suitably developed further and used to be a medium for people to have the opportunity to know more about such products. The work that the research team relied on “Smart Gold principles” which can analyze online marketing practices for two stores. It helped create an opportunity to develop the store to generate more income to be able to improve and develop sales management in the future obtain more page views and introduce the community get involved in selling a wide variety of products online as well as transferring the utilization of Plantago major L. from the research team to the community. In the analysis it was found that it was necessary be able to increase sales by at least 20 percentages measurable attainable consistent with reality be able to learn and implement in no more than three months. In addition 2) obtain management guidelines that need to be supplemented further; there must be a promotion to control the quality production of Plantago major L. in the community. Quality and refrain from using pesticides. By promoting the provision of a one-stop service to the community the online marketing will be a source that can manage the linkage of raw materials to the buyers. Chemicals related to herbal extraction process and the materials for making cosmetic products would be set for creating ease of operation for customers to be able to track budget used and to easily manage the product quality along the way with a quick and reliable delivery service. It is necessary to encourage a clear analysis of the business plan of each store. From these necessities of the research to promoting online marketing channels for the Ban Muang Charoenraj Agriculture Enterprise Community a communication channel and promotion for customers can generate income for the anywhere anytime without limitation suitable for the current situation.

The purposes of this research were to 1) study marketing opportunities of Samutsakorn’s processing herbal product with betel leaf 2) present the marketing strategy of startup business in processing herbal product. with betel leaf The samples were 1) person has problem about skin and person interest for thai herbal product 2) entrepreneur of startup business about processing herbal product with betel leaf 3) farmer group grow betel tree in Samutsakorn Province. The research instruments were depth interviewing and descriptive analysis. According to the research process it found that the great market trend for Thai herbal product and increasing capability of entrepreneur of startup business about processing herbal product with betel leaf is market opportunities for processing herbal product. Moreover marketing mix strategies of processing herbal product with betel leaf consisted of product strategies price strategies place strategies promotion strategies which could be used to recommend the marketing strategies in order to meet future local and national market needs.

This research aims to study 1) personal factors affecting confectionery brand loyalty 2) and the service marketing mix factors affecting confectionery brand loyalty. The service marketing mix can be used to create a change in consumer behavior to buy and drive subsequent purchases. Samples were drawn from a population aged between 15-60 years in Bangkok for 400 people sampling. The data collection was done by an interview with questionnaires. The statistics used to analyze the data were descriptive statistics like mean and standard deviation while inferential statistical analysis was T-test F-test and regressing analysis. The results were as follows: 1) most samples were female with Bachelors degrees single status private employee status and a monthly income of 10001-15000 baht. 2) Service marketing mix factors had a high impact on brand loyalty. If sorted in descending orders those are product personnel and process respectively. 3) Demographic factors affecting the brand loyalty of dessert when different levels of education had different effects on purchasing intention and complaint behavior while tested statistically significant at the 0.05 level. 4) The statistical correlation tested in the service marketing mix found a relationship with brand loyalty in all aspects of the services marketing mix with confectionery. The most correlated values were physical components at a moderate level followed by marketing promotion and distribution at an average level. Personnel products and prices had an effect at low levels respectively.

The research objective was to study the market mix factors (7Ps) that affect the decision to use the domestic airline service of Thai passengers at Suvarnabhumi Airport. The population used in the study was Thai passengers that used four domestic airlines at Suvarnabhumi Airport namely Thai Airways Thai Smile Airways Bangkok Airways and Vietjet Airlines. The sample number was 100 passengers per airline or a total of 400 people. The statistics used in the data analysis were percentage mean standard deviation mean difference analysis (One-way ANOVA) and multiple regression analysis. The study results found that most of the passengers who used domestic airlines focused on the overall marketing mix factor (7Ps) at Very Important level. That affected the overall decision to choose the domestic airline service at Very Important level. The hypothesis testing revealed that the different demographic factors in terms of gender age status educational level and average monthly income affected the selection of domestic airlines differently. Marketing mix factors (7Ps) on products physical evidence and process affected the selection of domestic airlines at a statistically significant level of 0.05.