จำนวน Repository ( 37 )

ทัศนคติและการเปิดรับสื่อโฆษณาของผู้โดยสารบนรถไฟฟ้าบีทีเอส
ทัศนคติและการเปิดรับสื่อโฆษณาของผู้โดยสารบนรถไฟฟ้าบีทีเอส

The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service behaviors; 3) to compare the differences of the BTS passengers’ demographic characteristics towards their advertising media exposure; and 4) to study the relationship of the passengers’ attitudes on the BTS in-trained advertisement with the BTS passengers’ advertising media exposure. The researcher randomly selected 400 participants through the Cluster sampling method by using the questionnaire as a data collection tool. The analytical statistics included standard deviation mean average and frequency distribution. The hypothesis testing included Chi-square T-Test F-Test (ANOVA) values testing and Pearson Prodcut Moment correlation coefficient. The study found that most respondents were single female at age between 21-30 years old obtained bachelor degree worked as employees of private organizations/state enterprises with an average of below THB 10000 monthly income. The average usage of the BTS service was once in a while during 06.00-09.00 am (Morning rush hour) for leisure purposes (traveling/shopping/personal business). The overall level of the BTS passengers’ attitudes and their advertising exposures wereat moderate level. The results of the research testing demonstrated that 1) passengers with demographic characteristic i.e. the gender difference posed only one aspect of different behavior in using the BTSservice which was the traveling hour. For passengers who were different in gender posed no differentbehavior in using the BTS service. There were 2 aspects found which were the frequency of serviceand the purpose of use. Passengers who were different in demographic characteristic i.e. marital status posed only one aspect of different behavior in using the BTS service which was the purpose of service usage. For passengers who were different in marital status posed no differentbehavior in using the BTS service. There were 2 aspects found which were the frequency of serviceand the purpose of use. Passengers who were different in education level posed only one aspectof different behavior in using the BTS service which was the traveling period. Passengers who weredifferent in demographic characteristics i.e. age occupation and average monthly incomeposed different three aspect of different behavior in using the BTS service that included the frequencyof service the traveling period and the purpose of use 2) passengers with different in demographiccharacteristic i.e. gender difference posed different attitude toward the BTS in-trained advertisingmedia. Female passengers had overall attitude on understanding and sentiment higher than male.Passengers with differences in demographic characteristics i.e. age status education level occupationand average monthly income had no different attitude towards the BTS in-trained advertising media3) passengers with difference in demographic characteristics i.e. gender difference had differentexposure towards the BTS in-trained advertising media. Female passengers were more exposedto all 4 aspects of the BTS in-trained advertising media than male passengers. While passengers withdifferences in demographic characteristics i.e. age status education level occupation and averagemonthly income were overall no differences in terms of their BTS in-trained advertising mediaexposure; and 4) passengers’ attitudes toward the BTS in-trained advertising media were overallcorrelated with the BTS passengers which was relatively high.

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การศึกษาความรู้และทัศนคติของนักศึกษาคณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนครที่มีต่อฉลากโภชนาการตามแบบจีดีเอ
การศึกษาความรู้และทัศนคติของนักศึกษาคณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนครที่มีต่อฉลากโภชนาการตามแบบจีดีเอ

The purposes of this research were : 1) A study of knowledge about the nutrition labeling formats GDA of Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon Students 2) A study of attitude towards the nutrition labeling formats GDA of Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon Students 3) Compare knowledge about the nutrition labeling formats GDA Classified by gender years of study and majors and 4) Compare attitude towards the nutrition labeling formats GDA Classified by gender years of study and majors. The sample were 307 first year to fourth year. The instrument was a questionnaire. Frequency percentage mean standard deviation t-test ANOVA and Duncan’s Multiple Range Test were used in data analysis via computer program. The results showed that : 1) The most students have moderate level of knowledge and understanding 2) Students have a high level of attitudes when considering each item it was found that the items with the highest mean were: The GDA nutrition label is beneficial to everyone 3) Compare knowledge about the nutrition labeling formats GDA of Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon Students Classified by gender years of study and majors It was found that students with different levels of education and disciplines had different knowledge about nutritional labels in the GDA except for students with different sex. Knowledge of nutrition labeling according to GDA not different Statistically significant at the .05 level and 4) Compare attitude towards the nutrition labeling formats GDA of Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon students classified by gender years of study and majors it was found that students with gender education and different disciplines. Attitude toward nutritional labeling according to GDA not different statistically significant at the .05 level.

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ความรู้ ทัศนคติและพฤติกรรมการบริโภคผักและผลไม้ ของนักเรียนชั้นมัธยมศึกษาตอนต้น โรงเรียนสาธิตมหาวิทยาลัยศรีนครินทรวิโรฒ ประสารมิตร (ฝ่ายมัธยม)
ความรู้ ทัศนคติและพฤติกรรมการบริโภคผักและผลไม้ ของนักเรียนชั้นมัธยมศึกษาตอนต้น โรงเรียนสาธิตมหาวิทยาลัยศรีนครินทรวิโรฒ ประสารมิตร (ฝ่ายมัธยม)

The purposes of this research were to : 1) knowledge 2) attitude 3) vegetables and fruits consumption Behavior 4) the relationship between knowledge and consumption of vegetables and fruits Behavior and 5) the relationship between the attitude of junior high school students Srinakharinwirot University Demonstration School (secondary). The samples junior high school students School University Srinakharinwirot (secondary education) were studying into 2nd semester 2017 academic year 268 people used the questionnaire. The statistics used for data analysis were frequency percentage mean standard deviation and the Chi-Square. The results showed that to : 1) most students have no knowledge of the consumption of fruits and vegetables at a good level 2) attitude to the consumption of vegetables and fruits of students were moderating 3) most students have been a habit of consuming vegetables and stir occasionally the consumption of leave stems the fresh fruit consumption was often an apple banana orange grape mango guava strawberry and pineapple were the reason. Consumption of vegetables was delicious and fruit consumption because was delicious the food choices breakfast of steamed boiled and poached. Lunch fried food and dinner choices eat steamed boiled and poached. For snacks breakfast and afternoon snacks were eating oranges and grapes .The consumption of vegetables in one day less than 4 ladles and fruit consumption in one day less than 3 parts 4) the relationship between knowledge consumption of vegetables and fruit to the consumption of vegetables and fruits found that the relationship between the frequency of consumption of processed foods such as vegetables pickled dried and the frequency of consumption of fruit compote. The frequency of consumption of fruits and stir. There was no relationship between and 5) the relationship between attitudes in the consumption of vegetables and fruits with the consumption of vegetables and fruits found that the relationship between the frequency of consumption of fresh vegetables fruit pickle consumption frequency. The reason for vegetables and for the consumption of fruit and what kind of fruit consumption. Statistically significant was at the .05 level. There were no relationship.

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การแบ่งส่วนตลาดผู้บริโภคคนไทยบนพื้นฐานทัศนคติทางการเงิน
การแบ่งส่วนตลาดผู้บริโภคคนไทยบนพื้นฐานทัศนคติทางการเงิน

This is a survey research aimed at studying the Thai consumer financial attitude and to compare the Thai consumer financial attitude classified by personal factors. The sampling groups are 400 Thai citizens living in Bangkok. There are a few stages in selecting the sampling groups by convenient sampling method. Data is collected by questionnaires. The statistics used in analyzing data are percentile means standard deviation T-Test and one-way analysis of variance. The research results found that 1. The financial attitude of every Thai-consumer group is in the moderate level. While considering in group found that the rational consumer group the timid consume group and the scrooge consumer group are in the more level of financial attitude. The Saint consumer group the spender consumer group. The money-evil consumer group and the money-everything consumer group are in the moderated level of financial attitude. 2. The comparison of the Thai consumer financial attitude is done by sex age occupation education level and income found that there is a significant statistically difference at .05

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ทัศนคติต่อการออมและการลงทุนของพนักงานมหาวิทยาลัย มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
ทัศนคติต่อการออมและการลงทุนของพนักงานมหาวิทยาลัย มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

This purposes of this independent research were to 1 ) study attitudes towards saving and investment of of Rajamangala University of Technology Phra Nakhon personnel as a financial retirement preparation 2) compare attitudes towards saving and investment of of Rajamangala University of Technology Phra Nakhon personnel with different personal and external factors. The data collected from the university personnel of Rajamangala University of Technology Phra Nakhon. The samples were 238 employees and the questionnaire was used as a tool to collect data. The study result indicated that the majority of respondents of Rajamangala University of Technology Phra Nakhon were female staff 166 (69.7%) 121 (121) and 152 (63.9%). The average monthly income was 20001 - 25000 baht or 47.1 percent. Their monthly expense was 15001 - 20000 baht which accounted for 38.2 percent. The results of this study revealed that the attitudes towards saving and investment of the Rajamangala University of Technology Phra Nakhon staff were different in terms of personal factors and external factors. The attitude toward savings and investment at the overall level was high regarding Acceptance of risk acceptance expected return understanding confidence and saving and investment experiences

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