จำนวน Repository ( 18 )

ปัจจัยที่มีผลต่อการตัดสินใจของนักท่องเที่ยวในการเลือกซื้ออาหารไทย ในเมืองมัลลิกา ร.ศ. 124 อำเภอไทรโยค จังหวัดกาญจนบุรี
ปัจจัยที่มีผลต่อการตัดสินใจของนักท่องเที่ยวในการเลือกซื้ออาหารไทย ในเมืองมัลลิกา ร.ศ. 124 อำเภอไทรโยค จังหวัดกาญจนบุรี

The purposes of this research were : 1) study the demographics and buying behavior of tourists in Thailand Food in the Mallika City Rattanakosin Era 124 Amploe Saiyok Kanchanaburi Province district 2) study the relative importance of the factors in the decision to purchase food Thailand3) compare another factor in the decision to purchase food Thailand. by personal factors and4) comparing the deciding factor in the purchase of food Thailand by habit of buying food Thailand. The samples Travelers aged 18 years and over who buy food in the Mallika City Rattanakosin Era 124 Amploe Saiyok Kanchanaburi Province district 400 was used in this research is the statistical methods used to analyze data were frequency percentage mean Standard Deviation. t-test ANOVA test. Which a double comparison the used of lysergic acid diethylamide. The data were analyzed using a computer program. The results showed that : 1) most visitors were women aged 26-33 years with a bachelors degree a career as a private company and earn 30000 baht to the habit of buying food Thailand found that most tourists buy food because there were many types to choose from. It was a type of dessert each time that would buy 1-2 / cups / plates. The food Thailand 2-3 / 1 excursion cost 101-300 baht each time by feeding information about Thailand from social media and individuals who share the food with Thailand the family members 2) factors in deciding which foods to buy Thailands tourist arrivals showed an overall emphasis on a high level. Considering it was found that the side with the highest mean score. The product was inferior to the distributing channel price and average minimum promotion marketing 3) comparing the deciding factor in the purchase of food Thailand by demographic factors showed that age education sex tourists and monthly income are different. Factors were affecting the choice to buy food Thailand not different except for tourists with different careers. Factors were affecting the choice to buy food Thailand differences are statistically significant at the .05 level and 4) comparing the deciding factor in the purchase of food Thailand by habit of buying food Thailand were tourists with the amount of food bought in Thailand at a time different. Factors were affecting the choice to buy food Thailand. The overall was difference then no different the statistical significance level. 05.

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การสื่อสารการตลาดที่มีต่อพฤติกรรมการท่องเที่ยวของนักท่องเที่ยวชาวไทยในพิพิธภัณฑ์ประวัติศาสตร์ในกรุงเทพมหานคร
การสื่อสารการตลาดที่มีต่อพฤติกรรมการท่องเที่ยวของนักท่องเที่ยวชาวไทยในพิพิธภัณฑ์ประวัติศาสตร์ในกรุงเทพมหานคร

This research aims to study the personal factors. Behavior and Marketing Communications on the behavior of the History tour of tourists in Bangkok Thailand. The hybrid research Is Quantitative Research 400 samples. Questionnaires were used to collect data. The statistics used in the analysis were percentage mean standard deviation. Chi-square test the level of statistical significance .05. And Qualitative Research In-depth interviews in finding consensus and conflict between management Museum. Marketers Museum Visitors to the museum and the results of quantitative research. The results showed that: 1) Most of the respondents aged 15-25 years old single female student with a bachelors degree. The average income per person is not more than 7000 baht monthly income of an average family 15000-30000 baht and living in Bangkok. 2) Most of the planned tour. Most holiday weekend. The main objective is to study the first year of the museum tour 1-2 times a tourism model is geared experience. Each tour takes 2-3 hours. 3) Behavioral marketing communications planning travel. Time to travel the main purpose of tourism the number of times in one year tourism model. The level of significance. 05. The results of the research showed. The most consistent hypothesis testing with quantitative research. Keywords : Marketing Communications Travel habits History Museum

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การศึกษาและออกแบบศูนย์บริการ จุดพักจักรยานและรูปแบบเลนจักรยานนักท่องเที่ยว สู่การพัฒนาการท่องเที่ยวเชิงวัฒนธรรมไท-ยวน กรณีศึกษา ถนนสายวัฒนธรรม อำเภอเสาไห้ จังหวัดสระบุรี
การศึกษาและออกแบบศูนย์บริการ จุดพักจักรยานและรูปแบบเลนจักรยานนักท่องเที่ยว สู่การพัฒนาการท่องเที่ยวเชิงวัฒนธรรมไท-ยวน กรณีศึกษา ถนนสายวัฒนธรรม อำเภอเสาไห้ จังหวัดสระบุรี

This research is Study and design The Tourist Service Center and Rest the bikes and bike lane to develop Thai –Yuan culture tourist . Case study of culture Street. Ampor Sawhai. Province Saraburi. Study of the potential of case area to enhancing the area for tourism development of the area to increase even more. And design a tourist service center building. Rest the bikes path and Lane Bikes Breakpoint. To accommodate and service the ecotourism and Tai-Yuan culture in the area Study and design The tourist service center and rest the bikes and bike lane to develop Thai–Yuan culture tourist. Case study of culture street. Ampor Sawhai. Province Saraburi. Field data collection from down to the area. Using tools such as interview questionnaires in the interview area.Conclusion Building design Tourist center Bicycle break The researcher drew the pattern. The uniqueness of the Tai-Yuan architecture. Applied in the design. To be suitable and the shape of the modern era. Structures and materials are easy to construct and consisten t with the use of functional areas of buildings. access the building and the activity area. By landscaping that creates a shade with space. In the field of product design furniture field tested furniture before production. To test the strength which is at the level that passed the test criteria. The map design. Design has pulled the pattern. The uniqueness of the elements of Tai-Yuan is applied in the design in accordance with the building. In the design of bike lane layout. By designing the bike trails along the Tai-Yuan cultural lane line there are major breakpoints such as the intersection the floating market and the old community in the area. Presentation by analysis with aerial maps and identifying key points. For a design that covers the entire reachable area. The bike lanes offer a conceptual design that emphasizes safety and comfort and creates a good atmosphere for cycling.

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การศึกษาความพึงพอใจต่อสิ่งอำนวยความสะดวกของนักท่องเที่ยวและความคิดเห็นของชุมชนต่อการพัฒนาวัดที่ได้รับอิทธิพลจากศิลปะพม่ในจังหวัดลำปาง
การศึกษาความพึงพอใจต่อสิ่งอำนวยความสะดวกของนักท่องเที่ยวและความคิดเห็นของชุมชนต่อการพัฒนาวัดที่ได้รับอิทธิพลจากศิลปะพม่ในจังหวัดลำปาง

This research aims to 1. Study the Tourists’ Satisfaction toward Amenities on Burmese temple’s in Lampang and 2. Study the opinion of community toward Amenities on Burmese temple’s in Lampang. The research population is 280 people by interviews and surveys. Research conducted between January 2017 to June 2017. From the history of Lampang. There is a temple built by the Burmese or a fine art form on architecture fabrication together with the Buddha’s appearance is a Burmese and in the past even a monk is a Burmese who has traveled to Thailand. As a result Lampang is another province. The temple is built in the beautiful Burmese architecture. Let’s learn to learn many. But it is not widely known The research found that The most popular tourist destinations are Wat Pa Fang Wat Si Chum Wat Si Rongmuang Wat Mon Poo Yak Wat Mon Cham Sin Wat Tha Ma O Wat Chai Mongkol is a measure of importance. Has a long history Value for conservation. The art of faith religion history. It has not been well managed and has not the potential to provide for Cultural Tourism. However after the Tourism Authority of Thailand launch campaign of 12 cities you Can’t Say No. Lampang is one of the provinces in the project. The researcher is expected that Lampang and the Tourism Authority of Thailand are cooperating to discuss and generate models of cultural activities for the development of touring sites in Lampang.

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การเลือกซื้อผลิตภัณฑ์ผ้าหม้อห้อมย้อมสีธรรมชาติของนักท่องเที่ยวจังหวัดแพร่
การเลือกซื้อผลิตภัณฑ์ผ้าหม้อห้อมย้อมสีธรรมชาติของนักท่องเที่ยวจังหวัดแพร่

The purposes of this research are : 1) to study the personal factors at tourist in Phrae Province 2) to study is the factors of marketing mix use to purchasing of products Morhom Fabric Dyed in natural color of tourists in Phrae Province 3) to study is purchasing of products Morhom Fabric Dyed in natural color of tourists in Phrae Province 4) the relationship between personal factors with an option to is purchasing of the products Morhom Fabric Dyed in natural color of tourists in Phrae Province and 5) the relationship between marketing mix to purchasing of products Morhom Fabric Dyed in natural color of tourists in Phrae Province. The samples are tourists traveling in Phrae Province and buy products Morhom Fabric Dyed in natural color 405. The instruments are using in research questionnaires and interviews. The statistics are using for data analysis frequency percentage mean standard deviation and Chi-square. The research were found that as follows: 1) Tourists in Phrae Province Most were female aged 31-40 years with a bachelors degree. A career was as a private company employees .The averaged income per month 20001-30000 baht and domiciled in Phra Province. 2) Visitors were to the factors critical to the overall marketing mix at a high level. The first two items in order from most to least found that the side with the highest mean score. The product was the lower cost and minimal personnel.3) Most tourists were purchasing of products Morhom Fabric Dyed in natural color of tourists in Phrae Province for themself or them family. The choice of piece of fabric was dyed the clothing and apparel or garments were buying a shirt at the time of used and decoration shop the cushions as well as sorts of travelers choose and bought a bag with the purchase of products Morhom Fabric Dyed in natural color factors on choosing found that sex education estimate salary and the domicile of tourists was associating with the purchase of purchasing of products Morhom Fabric Dyed in natural color of tourists in Phrae Province .There were no significant correlation. And 5) the relationship between marketing mix to purchase of purchasing of products Morhom Fabric Dyed in natural color of tourists in Phrae Province found not correlation. The statistical significance level. 05.

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