The purposes of this research is to study factors related to health food consumption behavior of undergraduate students in Rajabhat university of Bangkok metropolis. This resasearch was intended to investigate 1) to study the personal factors family factors and marketing mix factors of undergraduate students in Rajabhat University of Bangkok metropolis. 2) to study health food consumption behavior of undergraduate students in Rajabhat University of Bangkok metropolis. 3) to study the relationship between personality factors family factors and marketing mix factors health food consumption behavior of undergraduate students in Rajabhat University of Bangkok metropolis. By using the questionnaire collects data from 400 sampled. The data were analyzed by frequency percentage mean standard deviation Chi-square and Pearson’s Praduct Correration Coefficient define the statistical significance level .05 Most of respondents were females age between 18-20 years old studying the first year of Food industry and service faculty of management science Most are residential style living houses for rent. Their monthly average incomes were in the range 3001-5000 Baht. Family factors most parents graduating grade 6 or 7. General contractor with a career average monthly income of a family is in the range of 20001-30000 Baht and the number of family members is in the range of 4-5 people Marketing mix factors found that products based on healthy food labels identify the product date clear. Health food with quality certificates and standards according to the requirements of Ministry of public health and a health food-shaped luxury with the convenient packaging and consumption. Health food consumption behavior healthy food choices for side consider buying from “FDA” food cleanliness and neatness of the food packaging. To study the relationship between personality factors family factors and marketing mix factors health food consumption behavior of Undergraduate students in Rajabhat University of Bangkok metropolis. The results found that 1) For personal factors their age and average income significantly related of health food consumption behavior. Form healthy dietary pattern 2) Disciplines and universities are significantly related to health food consumption behavior the attitude to food health side. 3) A study of the father significantly related to health food consumption behaviorsided type of health food. 4) Dietary characteristics of the familysignificantly related to health food consumption behavior sided type of food for health: healthy food consumption patterns. Selection of food for health and food newsinformationawareness health. 5) The marketing mix collateral overview of health dietary patternhealthy food choices for sideshealthy food attitude towards the sideand cognitive health food news statistically significant at the .01

The purposes of this research were :1) to construct the achievement test in The Development of Principles of Food and Nutrition Test for Home Economics Technology of Rajamangala University of Technology Students 2) to assess the quality of test in the aspects of validity item discrimination item difficulty and reliability Research and Development; R&D was used for research method. There were 4 step as follows: 1) Research to study the basic data and need of achievement test construction 2) Development to construct the achievement test 3) Implementation to tryout the achievement test and 4) Evaluation to assess and revise the achievement test after that bring to create the normalize of achievement test sample of Food and Nutrition Test for Home Economics Technology of Rajamangala University of Technology Students enrolled suubjects Principles of Food and Nutrition Acedemic Years 2559 on 30 peoples. Tools for use in researching the achievement in Principles of Food and Nutrition kinds 4 choices 100 items. The findings were as follow: 1.The development of achievement test in Principles of Food and Nutrition for Home Economics Technology major of Food and Nutrition which constructed 100 items results revealed that the test gained content validity value index balance during 0.67-1.00 2.Quality of achievement test in Principles of Food and Nutrition for Home Economics Technology major of Food and Nutrition. Achievement test Principles of Food they also have the difficulty (P-value) of 0.15-0.80 and the discrimination (R-value) of 0.20-0.80 and reliability of 0.20. The normalize T-score was T46.39-84.26 achievement test Nutrition they also have the difficulty (P-value) of 0.15-0.80 80 and the discrimination (R-value) of 0.20-0.80 and reliability of 0.20. The normalize T-score was T46.39-84.26 T48.00-80.89

Thailand has become a member of the Association of South East Asian Nations (ASEAN) which aims to stimulate economic growth social progress sociocultural evolution and also cooperation among its members. The main goal of ASEAN Economic Community (AEC) is to transform the region into a single market and production base to become more stable and prosperous. Hence in order to prepare ourselves to the changes in a very near future it is essential to encourage and support students to improve their working skills and knowledge to enter the ASEAN community confidently. In order to examine on the acknowledgement and the preparation in terms of working skill for ASEAN undergraduate students in the first year of Food Service Industry Program were chosen by using purposive sampling. Fifty-five questionnaires were collected. The result shows that most of the students at 75.47 percent are female 52.83 percent of them are eighteen years old and 43.39 percent use internet regularly. The evaluation on students’ knowledge capability and working experience which are considered to be beneficial for entering the ASEAN community shows that most of the students are very well prepared in both personality and potential. Moreover the majority are also very well educated about ASEAN in terms of economic growth social progress sociocultural evolution. The research also analyzed on the differences on gender of the students and channel of the resources about ASEAN that may have an impact on their knowledge and potential. The result shows that there are no significant differences between each gender and channel (P ≤ 0.05).

การเปรียบเทียบผลสัมฤทธิ์ทางการศึกษาของนักศึกษาระดับปริญญาตรี ประเภทโควตาและ การสอบคัดเลือกของ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร กรณีศึกษา คณะเทคโนโลยีคหกรรม ศาสตร์ วัตถุประสงค์ของโครงการวิจัย เพื่อเปรียบเทียบผลการเรียนระหว่างนักศึกษาประเภทโควตา และการสอบคัดเลือกของมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร เพื่อเปรียบเทียบพัฒนาการ ทางการเรียนระหว่างนักศึกษาประเภทโควตา และการสอบคัดเลือกของมหาวิทยาลัยเทคโนโลยี ราชมงคลพระนคร ขอบเขตของโครงการวิจัยการศึกษาครั้งนี้เก็บรวบรวมข้อมูลโดยการใช้ แบบสอบถาม (Questionnaire) กลุ่มตัวอย่างในการศึกษาคือ นักศึกษาชั้นปีที่ 2 คณะเทคโนโลยี คหกรรมศาสตร์ ระยะเวลาในการศึกษา ปีการศึกษา 2555 ประเภทโควต้า และรับตรง จำนวน 292 คน เป็นนักศึกษาโควต้า จำนวน 203 คน นักศึกษารับตรง 89 คน ผลการศึกษา พบว่า ๑. การศึกษาเปรียบเทียบผลการเรียนระหว่างนักศึกษาประเภโควตาและการสอบคัดเลือก ของมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร ผลปรากฏว่านักศึกษาส่วนใหญ่มีผลการเรียนอยู่ที่ ระหว่าง ๓.๐๑ - ๓.๕๐ จำนวน ๑๒๙ คน รองลงอยู่ระหว่าง ๒.๕๑ – ๓.๐๐ จำนวน ๑๐๐ คน ทั้ง นักศึกษาประเภทโควตาและสอบคัดเลือกของมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร ทำให้ผลการ เปรียบเทียบของนักศึกษาทั้งสองประเภทไม่มีความแตกต่างกันทางนัยสำคัญทางสถิติที่ระดับ ๐.๐๕ ทั้งการเปรียบเทียบในสาขาเดียวกันและการเปรียบเทียบในภาพรวม ๒. ผลการเปรียบเทียบพัฒนาการทางการเรียนระหว่างนักศึกษาโควตาและการสอบ คัดเลือกของมหาวิทยาลัยเทคโนโลยีคหกรรมศาสตร์ ผลปรากฏว่าไม่แตกต่างกันเพราะนักศึกษาส่วน ใหญ่เป็นนักศึกษาระดับมัธยมศึกษาปีที่ ๖ จำนวน ๒๔๔ คน ซึ่งยังไม่มีทักษะทางด้านคหกรรม ศาสตร์มาก่อน มาได้รับความรู้จากการเรียนในห้องเรียนพร้อมกัน จึงมีพัฒนาการทางการเรียนรู้ใน ทุก ๆ ด้านใกล้เคียงกัน

The objectives of this research were to study and compare factors affecting dropping out of undergraduates in Rajamangala University of Technology Phra Nakhon. The finding on four types of factors were launched : personal educational institute family and social factor. Survey research methodology was exploited by distributing questionnaires to sample group of 638 RMUTP undergraduates in 2012 academic year. And the data was analyzed by the percentage the standard deviation the t-test and one way analysis of variance (ANOVA). The results were as followed : the personal factor as a whole was at low level they were : insufficient background knowledge in their fields capability in passing the examination getting low grade point average learning without planning boring of learning facing financial problem negative attitude in vocational field learning in dislike branch absence in class and having problems on family responsibility. On the institute factors as a whole it was at moderate level the causes were: inadequate facilities and services of the institute personal safety learning without instruments lack of helpfulness for the handicapped institute’s strict discipline inappropriate laboratory and buildings the executive management’s transparency institute’s relations with students unsuitable activities for learning expensive fee the students’ entrance without admission system overloaded extracurricular activities. On the family factor it was at low level as a whole they were : economics problems the family’s poverty parents’ attitude towards the institute single-mom’s burdens stability of parents career. Finally the social factor as a whole it was at low level they were : distance from students’ home the freshmen’s traditions self( 4) adjustment among peer group improperly learning environment quarrels and conflicts with others and freshmen’s assimilation in new surroundings. By comparing personal factors to family factors the study found that all factors were nonsignificantly different at the level of 0.05. While the institute factors and the social factors were significant different at the level 0.05