This research was a quantitative research. The purposes of this research were 1) to study demographic characteristic affect on purchasing intentio n of beauty products in Multi-Brand Store 2) to examine online marketing communication affects on purchasing intention of beauty products in Multi-Brand Store and 3) to examine Brand Equity affects on purchasing intention of beauty products in Multi-Brand Store. The data were collected 400 samples who were customers to purchase products through in Multi-Brand Store. The statistical methods used to analyze data were frequency percentage mean standard deviation one-way analisis of variance and enter multiple regression analysis with a statistical significance level of .05. The results showed that: most of the respondents were female (69.50%) the age between 27-32 years (58. 30 %) education of bachelor’s degree (77. 5 0%) business of employee (56.80%) and average monthly income between 15001 – 30000 baht (61. 00 %). Diffenct Demographic characteristics included gender age career and average monthly income had purchasing decision intention of beauty products in Multi-Brand Store with statistically significant at the .05 level. Marketing mix affects on purchasing decision intention of beauty products in Multi-Brand Store with statistically significant at the .05 level with the two affects including product increased (17.80%) price increased by 22.10 percent. Brand equity affects on purchasing decision intention of beauty products in Multi-Brand Store with statistically significant at the .05 level with the two affects including brand awareness increased by 3 0 . 3 0 percent and brand associations increased by 33.30 percent

The purposes of the study were to study 1) the demographic characteristics 2) the level of the marketing mix factors that affect food consumption behaviors 3) the level of knowledge about nutrition 4) the food consumption behaviors and 5) the relationship between factors that affect food consumption behaviors and food consumption behaviors. The subjects were 159 non – commissioned officers under royal aide de camp department who worked for a year in 2015. To collect data the research instrument wasquestionnaire. The statistics used to analyze the data were frequency percentage mean standard deviation and chi-square. The data analyzed by SPSS. The research found that 1) the most respondents were mostly female age range in 31 - 40 years married graduated Bachelors degree Sergeant major 1st class/Chief petty officer 1st class/Flight sergeant 1st class the average income of between 20001 - 30000 baht per monththere were members of the family 3 - 4 people and domiciled in Bangkok and Suburbs 2) thequality of the food’s average score were the highest score3) the respondents generally haveknowledge of nutrition in the very good level 4) the respondents mostly eat fresh food buyingfood 3 - 4 times per week and 5 - 6 times per week eating 3 meals a day buying fooddaily buying food in the evening the average expense is between 51 - 100 baht buying foodfrom markets and restaurants regardless of their own to buy food deciding to buy food for goodhealth and 5) the number of family members related to the average expense per time in buyingfood the source of buying food the person who influences on buying food and the factorsaffecting the decision to buy food. While the level of education correlated with place of buying food.In addition the rank correlated with the average in buying food at a time. Besides average monthly income is related to the day to buy. Moreover the hometown is associated with the number of meals eaten per day. Similary the status is related to the average expense per time in buying food. The food quality related to the person who influences on buying food and the deciding factor in buying food. And the knowledge about nutrition related to the period to buy food and place of buying food. At the Statistical significance level of .05.

The objectives of this research were: 1) to study the three factors; namely school factors personnel factors and values of parents which were related to the decision making of the parents on sending their children to study at the small secondary schools and 2) to study the capability of the three factors in significantly predicting the decision making of the parents on sending their children to small secondary schools. The sample group in this study were 320 parents of students studying in the small secondary schools under the supervision of the Educational Service Office Area 6. The questionnaire was used as the research tool. The information and data were analyzed and presented in terms of percentage mean standard deviation Pearson’s Product Moment Correlation Coefficient and Stepwise Multiple Regression. The findings indicated that: 1) the school factors personnel factors and parents were positively related to the decision making of parents on sending their children to studying in the small secondary schools at the significance level of .01 2) the school factors personnel factors and parents were able to significantly predict the decision making of the parents on sending their children to studying in the small secondary schools.

This research aims to study perception and understanding about being a digital university and to study and analyze the factors that affect digital university. There are benefits to be given as a guideline in determining the direction of university operations in line with future change conditions. And it is a way to develop a university into a digital university. Population used in this study was 1250 people from staffs at Rajamangala University of Technology Phra Nakhon. The sample consisted of 339 questionnaires. Collected data were analyzed using the frequency distribution percentage mean and standard deviation. Initially the researcher has studied factors that affect the development of the university into a digital university based on data and theories. After that the researcher conducted a survey with the sample group. The results showed that : 1.People who have ever perceived information about being a digital university about 74.04%. Overall the response correctly was 78.73% on average and more than 3 items were correct in 5 items totaling 228 persons representing 90.84%. 2) Opinions on the factors affecting the development of the university into a digital university as a whole was classified in a high level the average was 4.18. When considering each aspect showed that the significant factors in a highest level were the management of the organization the average was 4.26 and the structure of digital technology within the university the average of 4.25 respectively. Significant factors in a high level were personnel average 4.15 and teaching quality were 4.07 respectively. When considering each item showed that the significant factors in a highest level were 1) the efficiency of the Internet and wireless internet 2) the support budget 3) the digital skills of the personnel in the operation. And the ability of teachers to use digital technology in their teaching and 4) Classroom / Laboratory Supported for Digital Technology. Therefore universities should: 1) Give importance to knowledge building and attitudes. Accurate to prepare personnel for a digital university. The cover every unit in the University to encourage adaptation to ready for change to be a digital University. 2) And set policies that are digitally linked to all university visions and strategies; The Including to clear operational framework linked to the mission. 3) Manage the digital structure of the digital system in a systematic and current develop high-speed internet and high-speed wireless internet to provide stability and signal coverage for all areas of campus. 4) There are many of IT personnel who are knowledgeable enough to meet the needs of university departments. IT staff must be able to provide advice modify or facilitate the use of IT to personnel and students. 5) There should be a technology-based curriculum. To provide students with the skills to use a variety of technologies. Can be used in the occupation and the labor market. In addition should also develop a classroom that supports digital technology to keep pace with the changing world society.

The purpose of this study is to study the factors that affect the accounting performance of the quality accounting office. The population group is the accountants operating in the 160 quality accounting firms. 115 sample are collected and the sample size is calculated using Taro formula. The data is analyzed using descriptive statistics including frequency percentage mean and standard deviation and inferential statistics including Independent sample T-test One Way ANOVA Pearsons Correlation Coefficient and Multiple Regression Analysis. The study results showed that of the overall and individual motivation factors Motivation factors and Supporting factors affected the accounting performance of the quality accounting offices at the highest level while the sample group had accounting skills in general in the highest level. The hypothesis testing found that 1) age education level and the different incomes affected the efficiency of accounting operations of different quality accounting firms 2) Motivation and Supportive factors had no influence on the efficiency of accounting performance of quality accounting firms and 3) professional knowledge professional skills and professional attitude had a positive influence on the efficiency of accounting operations of the quality accounting offices.