จำนวน Repository ( 48 )

การวิเคราะห์องค์ประกอบแพลตฟอร์มดิจิทัลเพื่อสนับสนุนการทำธุรกรรมการเงินสำหรับผู้สูงอายุ
การวิเคราะห์องค์ประกอบแพลตฟอร์มดิจิทัลเพื่อสนับสนุนการทำธุรกรรมการเงินสำหรับผู้สูงอายุ

The purposes of this research were to investigate and present the component of digital platform to support financial transactions for the elderly. The data were collected using questionnaires which aimed to collect the data from 385 elderly. The collected data were analyzed by Exploratory factor analysis Elements are extracted using parent element method and orthogonally rotated element axis with Varimax method. The findings of the data analysis indicate that digital platform to support financial transactions for the elderly. The eigen values were in the range of 1.48 to 16.75. The sum of squared loading cumulative ware 64.30. There were four factors: 1) Digital Platform Features 2) Security for digital platforms 3) Conducive to physical performance of the elderly and 4) Types of digital platform service usage.

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ปัจจัยส่วนประสมทางการตลาดที่มีความสัมพันธ์กับพฤติกรรมของผู้สูงอายุในการบริโภคอาหารประเภทสุกี้ ในกรุงเทพมหานคร
ปัจจัยส่วนประสมทางการตลาดที่มีความสัมพันธ์กับพฤติกรรมของผู้สูงอายุในการบริโภคอาหารประเภทสุกี้ ในกรุงเทพมหานคร

The objectives of this study were 1 ) to investigate the marketing mix factors influencing sukiyaki consumption among the elderly in Bangkok 2) to explore the consumer behavior of the elderly in sukiyaki consumption and 3 ) to study the relationship between marketing mix factors and the behavior of the elderly in sukiyaki consumption in Bangkok. The sample was 400 elderly people aged 6 0 years and over who living in Bangkok and consumed sukiyaki as food. A questionnaire was used as a research instrument. Statistics used in data analysis were frequency percentage mean standard deviation and hypothesis testing using Chi-Square. The results found that 1) overall opinion of the sample group was at a high level in terms of opinion on service staffs distribution channels product price service process and physical environment except for marketing promotion there was at moderate opinion. 2) In terms of sukiyaki consumption behavior the most popular ingredients in sukiyaki were fresh vegetables meat and meat products noodles and starchy foods eggs and mushrooms. The sample group liked to consume in sukiyaki restaurants. The reasons for sukiyaki consumption were the taste quality freshness various menus and the price of the food was reasonable with the quantity and quality. The frequency of consuming sukiyaki was less than once a month followed by once a month. The average food cost was between 201-300 bath per person. Most sukiyaki consumption time was on weekends between 13.01-16.00. Most of the consumption consisted of family members and the number of people eating was 4 or more. 3) Marketing mix factors included product factors price distribution channels marketing promotion service staffs service process and the physical environment found to be related to Suki food consumption behavior in terms of the reason for consumption the frequencies used in food consumption per month the average consumption cost per time per person and the time spent in food intake with statistical significance at the .05 level.

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การออกแบบนวัตกรรมผลิตภัณฑ์สำหรับผู้สูงอายุจากภูมิปัญญาท้องถิ่นไม้ตาลโตนด
การออกแบบนวัตกรรมผลิตภัณฑ์สำหรับผู้สูงอายุจากภูมิปัญญาท้องถิ่นไม้ตาลโตนด

The objective of this research is 1. To design innovative products for the elderly from local palm sugar palm that can help and promote health in their lives. 2. To create innovative product design guidelines for the elderly from palm sugar palm local wisdom. Which is unique to the community able to be manufactured to upgrade products developed from local knowledge The design method is to study the behavior of health problems of the elderly physically which has changed. Due to old age Is a physiological change Muscle weakness Reduced strength Taking care and promoting physical health of the elderly is important. The researcher conducted a research using 5 innovative product design methods for the elderly that can help promote health in the lives of the elderly. The results of the experiment by using product innovations for the elderly from local wisdom Tan palm wood that can help and promote health in life. The trial was conducted with 50 elderly people in the conceptual model. In front of usage it was found that the elderly were satisfied with the product innovation for the elderly at a very good level. Products from palm sugar palm Is a product that is made from the trunks of palm sugar palm Is a valuable work Is a local identity the study of using palm sugar wood as material for product preparation for the elderly needs to communicate the meaning of palm sugar wood. Which is a way of life and wisdom showing the good memories of the elderly and able to create patterns and guidelines for creating unique products for the community. Value of life and dependence on nature. Which is a natural resource that is locally important.

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การพัฒนารูปแบบการรู้สนเทศเพื่อการส่งเสริมสุขภาพสำหรับผู้สูงอายุในสังคมไทย
การพัฒนารูปแบบการรู้สนเทศเพื่อการส่งเสริมสุขภาพสำหรับผู้สูงอายุในสังคมไทย

The purposes of this study were: 1) to study the need assessment and the concept of Information Literacy development on Health Promotion for Elderly in Thai Society 2) to develop the pilot of Information Literacy Model on Health Promotion for Elderly in Thai Society and 3 ) to study factors and conditions of using the Information Literacy Model on Health Promotion for Elderly in Thai Society. The subjects of this experiment were 60 persons of the elderly. This study based on the Experimental Research One Group Pre-test and Post-test design. The research findings were as follows: 1. the Information Literacy Model on Health Promotion for Elderly in Thai Society from Need Assessment consisted 8 steps were (1) the basic concepts (2) purposes of the target group (3) situation (4) output and value (5) lesson plan (6) action plan (7) resources setting and (8) evaluation. 2) The results of the implementation of using the pilot of Information Literacy Model on Health Promotion of the experimental group had the scores of the knowledge attitude and the behavioral expression in post-test were higher than the scores of pre-tests with statistically significant at level of .05. 3) The factors of using a model related to the continuing of the policy of enhancing the elderly persons.

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