จำนวน Repository ( 35 )
ปัจจัยที่มีผลต่อพฤติกรรมการซื้ออาหารกล่องออนไลน์ กลุ่มอาหารตามสั่ง ในเขตกรุงเทพมหานครชั้นใน
This independent research Intended to 1) Study of demographic characteristics that effect to make to order online food inner Bangkok metropolitan 2) Factors of 4Cs Marketing Mix that effect to make to order online food inner bangkok metropolitan Using 400 questionnaires This research studied the majority of my respondents who were female and female partners between 31-40 years of age education bachelors degree occupation employee or official / state enterprise monthly income 10001 - 15000 baht living in a dormitory / condo food-based category. The most popular order is Holy Basil Fried Rice. There is a frequency to buy at 1 box the price less than 50 baht per time. Most of them are popular to buy during the period (11.31 - 15.00) from the statistical significance test. -test at a 95% confidence level the results of the study revealed that indirect characteristics of education occupation income and housing characteristics influence food type over time and purchase price marketing mix. Both the needs of the service provider the payer department the convenience the media communication and the media journey have an effect on the quantity type of food and the lead time. The payers a la carte meals are popular for their convenience with on-time delivery services for reasonable prices quality and food needs New fresh clean hygienic respectively
การวิเคราะห์สภาพแวดล้อมทางเศรษฐศาสตร์สำหรับธุรกิจร้านอาหารผู้สูงวัยเพื่อทำแบบจำลองธุรกิจกรณีศึกษา : เขตบางซื่อ, ดุสิต และพระนคร
Research on Restaurant Demand for Seniors in Bang Sue Dusit and Phra Nakhon Districts Bangkok The objective was to study consumer behavior of the elderly. Food demand for senior citizens in Bang Sue Dusit and Phra Nakhon districts Bangkok The population used in this study were 400 elderly people in Bang Sue Dusit and Bangkok areas. The survey instrument was a questionnaire. The statistics used were frequency frequency percentage mean standard deviation. Two-group mean difference test and One-way ANOVA Analysis of Variance. The results of the study found that most of the respondents were female. Age between 60 - 69 years marital status Most of them are working as government pensioners. and earn less than 10 000 baht. An analysis of the behavior of the elderlys restaurant use revealed that the elderlys behavior of using the restaurant when they are together with their family. The type of restaurant that the elderly use the most is national restaurant. The frequency of using the restaurant for the elderly most of the time. The elderly will go to the restaurant on Saturday - Sunday. The elderly tend to use the restaurant 2-3 people at a time. Access to restaurants more than 501 baht or more. Results of the analysis of restaurant needs for the elderly. Classified by service marketing mix it was found that the elderly had demand for restaurants classified by service marketing mix. Overall its at a high level. The elderly had the highest level of need for physical characteristics followed by personnel at the high level. and the price is at a high level respectively. The results of the hypothesis testing of restaurant demand for the elderly and demographic characteristics revealed that gender age and income were different. There are different restaurant needs for seniors. Analysis of 4Ps marketing strategy the shop must focus on producing fresh clean products and the food must be beneficial to the health of the elderly. and clear beverages suitable for the elderly in choosing to order food. Location the shop must have a convenient location for the elderly marketing promotion Organize promotional activities according to various festivals to meet the needs of the elderly. and clear beverages suitable for the elderly in choosing to order food. Location the shop must have a convenient location for the elderly marketing promotion Organize promotional activities according to various festivals to meet the needs of the elderly. and clear beverages suitable for the elderly in choosing to order food. Location the shop must have a convenient location for the elderly marketing promotion Organize promotional activities according to various festivals to meet the needs of the elderly.
พฤติกรรมการท่องเที่ยวโดยรถจักรยานยนต์ : กรณีศึกษาผู้ขับขี่รถจักรยานยนต์ในกรุงเทพมหานคร
This study Motorcycle Tourism Behavior: A Case Study of Motorcyclists in Bangkok aims to study personal factors of motorcyclists in tourism. Study the factors of motorcycling used in touring. And to study motorcycle tourism behavior of motorcycle users residing in Bangkok. The research employed a quantitative research. The research sample was 400 Motorcyclists in tourism residing in Bangkok. The research instrument was a questionnaire with five-level Likert scale. The data is described by frequency percentage and standard deviation. Most participants were male 20-29 years old had obtained a bachelor degree company employee monthly income in the range of 10001-20000 baht experience of driving motorcycling for tourism 5 years or more Used TOURING MOTORCYCLE engine size of 301 cc - 400 cc. and Use the Honda brand. The study results of tourism behavior factors. Tourists travel for a vacation during the months of November to December one day trip travel as a group or a caravan spend not more than 1000 baht per trip. travel in the west of Thailand and driving speeds between 51 - 100 km / h. Suggestions on Motorcycle Tourism Behavior. Study on the prevention of accidents from motorcycle tourism. This is because a motorcycle is a vehicle that can cause high damage in an accident.
แนวทางการพัฒนาการมีส่วนร่วมของชุมชนในการการจัดการท่องเที่ยว ชุมชนท่องเที่ยวเชิงวัฒนธรรมย่านเมืองเก่าริมแม่น้ำเพชรบุรี
The purposes of this study were 1) Study the participation of the community in tourism development. 2)To know the problems and obstacles in community participation in tourism development. 3)Guidelines for the development of community participation in tourism management Cultural Tourism Community of Old Town by the Phetchaburi River. The instruments used of the study was in-depth interviews with key informants 12 people. The research findings were as follows: Cultural Tourism Community of Old Town by the Phetchaburi River participate in decision making operation benefit and participate in the evaluation of tourism management. Problems and obstacles to community participation: downtime in sync disagreement participation. Guidelines for the development of community participation in tourism management: community participation give precedence to the people in the community emphasis on working according to plan know how to solve problems for development.
พฤติกรรมการใช้บัตรเครดิตของบุคลาการสายสนับสนุน มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
The study on credit card usage behavior of support staffs at Rajamangala University of Technology Phra Nakhon were aimed to investigate1) personal factors of support staffs at Rajamangala University of Technology Phra Nakhon 2) credit card usage behavior of support staffs at Rajamangala University of Technology Phra Nakhon and 3)The relationship between personal factors and credit card usage behavior of support staffs at Rajamangala University of Technology Phra Nakhon. The instrument used to collect data was a questionnaire; and the sample group in the study was 260support staffs working at Rajamangala University of Technology Phra Nakhon. To analyze data descriptive statistics including frequency percentages and cross-tabulation distributions were applied. The hypotheses were that personal factors were related with credit card usage behavior of support staffs at Rajamangala University of Technology Phra Nakhon. The results revealed that the support staffs at Rajamangala University of Technology Phra Nakhon were between 30 to 39 years old. They held bachelors degrees and worked as the university employees. They were single who earned total income per month of 20001 - 30000 baht. There were 2 - 3 members in the family and had been working for over 5 years. Most of support staffs at Rajamangala University of Technology Phra Nakhon had 1- 2 credit cards with the duration of 2-3 years. The credit card limit was 20000 - 39999 baht. The type of the credit card was Visa card and the amount of monthly credit card spending was 2001 - 5000 baht. Regular cards used were issued by Krung Thai Bank (KTC). The value of goods or services for each spending was 1001 - 3000 baht at the most. Types of products or services that credit cards were used regularly were daily life products. The reason for using a credit card was its convenience for paying for goods or services (cash carried reduction). The channels to receive news that attracted applicants for credit cards were from bank employees and the opportunity to use credit cards to receive reward points to redeem discounts and prizes. Channels of spending via credit cards were through automatic credit approval machines with the frequency of spending of 1 - 3 times per month to pay for goods and services and installment payment for products and services on a periodic basis. The hypothesis test results disclosed that personal factors of the support staffs of Rajamangala University of Technology Phra Nakhon had a relationship with credit card usage behavior the bank cards regularly used the value of goods or services for each use and the opportunity to use credit cards.