This research aims 1) to study the current situation of the Personal Branding Model by Celebrity Endorsement in Thai Film Business 2) to create and check the personal branding model by Celebrity Endorsement in Thai Film Business. The samples are Film Directors actors screenwriters 17 stakeholders of movie business from both public and private sector. This research uses Delphi technique as a tool for 3 times collecting data by employing in-depth interview and questionnaires. Data are analyzed by using the SPSS program and present in number median. It considers the validity by confirming interquartile range absolute value between mode and median statistically. The findings are: 1) The main factors are consistent to the study which is used Delphi technique in relation to the personal branding model by Celebrity Endorsement in Thai Film Business as followings: 1.1 Strategic management by 1.1.1) celebrity creditability 1.1.2) celebrity skills 1.1.3) forming celebrity interestedness 1.1.4) transfer to popular celebrity 1.2 Brand celebrity management 2) Total quality management as followings: 2.1 Customer satisfaction 3) Celebrity supporting as followings: 3.1 the factor which is concerned the sustainable image. 2) The analyzing data following 1) which are from the return questionnaires regarding consensus panelists indicate that consistency rules of descriptive statistics which has the median in the range of 4.00-5.00 and interquartile range is less than 1.00 (IR < 1.00). Also the differences between mode and median are not more than 1. Thus the best practice for the personal branding model by Celebrity Endorsement in Thai Film Business is PB2SP which bring about the Total Performance Scorecard model (TPS). However this TBS model is checked index of congruence (IOC) from 5 IOC experts. It reveals that IOC > 0.50 are consisted of 1) organization balance scorecard 2) total quality management and 3) celebrity endorsement management. Generally the Total Performance Scorecard (TPS) is practical and can be developed for implementing.

The objectives of this special project were to study of production process of short films reflecting The Footage and to evaluate satisfaction of the short film for reflection The Footage. The data collected from 50 students who were vocational education students grade 3 of division of Communication Arts department of Fine Arts Saowapha Vocational College by using online questionnaire. The statistic to analyze employed frequency percentage average and standard deviation. The result showed that: the short film for social reflection: The Footage had 50 minute and students had satisfaction toward The Footage was at highest level (X ̅=4.25 S.D.=0.03).

Watching movies in cinema is a popular channel for moviegoers for a long time. In addition to the cinema there are also online movie channels giving viewers more choices. Therefore cinema operators should continue to develop business to meet moviegoers needs. The purpose of this independent study is to study marketing mix that affect cinema purchase decision in Bangkok. The sample group of 400 was selected and the questionnaire was used as an instrument for data gathering. Statistics used for analysis included Percentage Mean Standard Deviation t-test one-way ANOVA least significant difference: LSD of 0.05 level and Multiple Regression. The results of this study show that most sample group are female who had bachelor degree age between 26-30 years old work for private employees and earn 20001-25000 THB per month. Overall group rated marketing mix factors at the high level. When considering each aspect the sample group paid highest attention to place followed by price product and promotion. Hypothesis testing found that there is differences in demographic factors which are age occupation and income affect purchase decision. On the other hand there is no differences of demographic factors in gender and education. In addition the results reveal that the marketing mix factors affect on purchase decision are product place promotion but not price.

This research is intended 1) to study situation and trend of merit-based incentives development of Thai film business for promoting creative economy. 2) to present developing innovation model of merit-based incentives in Thai film business for promoting creative economy. The key informants consisted of the public department and relevance to Thai film business groups. The entrepreneur in Thai film business and relevance business including related to Thai film business in ASEAN groups intellectual persons and marketers; 17 persons in total with the selection through purposive method. The research was conducted the future research method using the Delphi technique involving three-round questionaires as a research instrument. The descriptive statistics including median interquartile range (IR) for desired agreement and consensus answer of key informants. The research result found that: 1. In the first objective consisted of 1.1 To set up the film industry development institution in promoting merit-based incentives in Thai film business for promoting creative economy. 1.2 To create strategic development on film production to building potential and competitiveness world class in promoting merit-based incentives in Thai film business for promoting creative economy. 1.3 To create strategic promotion on inbound and outbound market in promoting merit-based incentives in Thai film business for promoting creative economy. 1.4 To create strategic promotion on private sector in film education development on supported promoting merit-based incentives in Thai film business for promoting creative economy. 1.5 To create strategic promotion and development to Thai film art preserve on supported merit-based incentives in Thai film business for promoting creative economy. 2. In the second objective from the above research finding & led to the presentation model approach in innovative developing model on merit-based incentives in Thai film business for promoting creative economy as follows; to set up the film industry development institution on supported merit-based incentives in Thai film business for promoting creative economy must in the patterns of public organization in leading to 4 post strategic concerned to strategic promotion on film and video industry. It as to proceed value creation on creative economy development by using content leading marketing and to establishing Thainess popular culture through media practicing for world connectivity could led to Thai film acceptance.

The purpose of the project is to study and design a collection which bring the idea from dressing of Cleo Pathra in a movie named “Cleo Pathra” 1963 to applied for create outfits that wearable in daily life. By brought an identity of the way she wears the outfit in the movie. The result of study divided into 2 sections a form of dressing and color and technique. Was found that most of the outfit is rather simply fit and also techniques . Therefore this collection was brought those ideas to created and developed into ultramodern form. According to the result of studied and information about design and women wear to analyze the way to solve a problem. I density and obviously style fit with personality and wearable. Which emphasizing the adjustment to create a new form and the principle is simplicity style to designed to correspond with the idea. In order this study provides the fascinating and up- to-date dresses.