This research aims to enhance Nangleang Market as a top cultural tourist destination and to assist Nangleang Market to manage its cultural object into a sustainable way. Primary sources were from field work as data collecting interviewing 28 participants namely people responsible to Nangleang Market’s tourism management both government and private sectors people who buy food and things in the market seniors in the community local people tour leaders and tourists by using indicative questions. Second sources were investigated and analyzed from various information such as academic document and previous research. It was found that the seven groups of participants credited on integrated strategy including Communication Theory Stakeholders’ Involvement Civil State Empowerment Social Network by Facebook Campaign by Tourism Authority of Thailand and Food Safety Standard as a strategy to enhance Nangleang Market to manage tourism sustainably rather than the single one.

this research is to study basic information. furniture design and heritage project of northern thai people from hand woven fabric of muang long textile learning center and natural dyeing long district phrae province in accordance with the objective of studying the theory of arts and culture of northern thai people from hand woven fabric long district phrae province to develop and promote furniture set designs from chok cloth hand-woven allowing the arts and culture of the northern people to modern styles according to current design trends. in order to design furniture sets from hand woven chok cloth to have identity and uniqueness to meet industry standards that can be used in everyday life and able to export to the international market the research focuses on 2 main points: 1) designing furniture sets from the northern thai arts and culture from hand woven fabric of muang long textile learning center and natural dyeing long district phrae province 2) combining modern furniture set designs with local arts and culture the art and culture of the northern people is a widely known promotion and promotion. and has been popular with consumers that can use the product in daily life and able to export to the international market the research was conducted by collecting the initial data by reviewing literature documents concepts and theories as a guideline for creating a research framework. the creation of variables and indicators including research guidelines based on concepts theories and research related to this study. going to explore the area of muang long textile learning center and natural dyeing long district phrae province to use as a case study. to study design variables through the physical characteristics of the furniture set inheriting the arts and culture of the northern people from hand woven fabric and studying the design factors of the physical environment synthesis of links between design and the identity and identity of phrae and study the wisdom chinnachak hand-woven fabric production process for the development and promotion of furniture design project to carry on the northern thai arts and culture from hand-woven chinnok cloth. mueang long textile learning center and natural dyeing create a research tool (questionnaire) to ask the target group and this research uses the design method in the form of a virtual 3d animation of furniture products to assemble the design possibilities in the design that reflects the identity and identity of phrae most and collecting data with consumer groups by using questionnaires and virtual animation 3d data by collecting data with 2 groups of samples. the first group selected the representative of the sample group who were using other products which are made from hand woven fabric and the 2nd group. general groups such as housewives or people who have the influence to make decisions and have the power to buy home decor products after that analyze the data obtained from collecting interview forms. by processing with the spss program which has the analysis results from most of the samples that the researcher collected this time most of them are more female than males probably because females are more popular in using products from more woven fabric or weave weave fabric more than males which is between 41 - 50 years old the most and 31-40 years old try to come down considered to be of age in the middle age period which is a popular age range and is interested in the usage of chok jok weaving products mostly housewives most companies / stores earn about 5000 - 10000 baht. for the type of housing most people live in single-family homes because most of the provinces in the north or in the small provinces are quiet. is still very natural and not much housing in most cases it is a house built by itself from generation to generation. and will have mostly 3 or 2 family members the usage of hand woven chok cloth in daily life was at a moderate level. and have many uses respectively from then there is an analysis to summarize the comparison of the demand for furniture from 3 types of hand-woven fabrics from table 4.12. it can be seen that from the overall picture the 3rd pattern has the highest mean of 4.18 second. to form 1 with an average of 3.30 and style 2 with an average of 3.28. in the aesthetic issue in the form of the shape of the product the highest average is 4.47 followed by topic side layout and the type of backrest has an average value of 4.33 which may show that both the form that reflects the uniqueness of the northern region which emphasizes the usefulness as well as the needs of users as well. in terms of the use of patterns and colors in the topic of using patterns and colors of the backrest there is the highest average of 4.26 followed by the topic of using colors and patterns. overall the average value is 4.24 which is a high average. lets try to come down from beauty issues. shows that the pattern of the weave weave affects the use in different proportions therefore sees the suitability and beauty from the test of opinions on product styles of consumers summarizing the analysis of the satisfaction of 100 consumers there are opinions on the front that use the suitability of the place. and the structural style is very satisfactory respectively and satisfied with the appropriateness of the proportion of seat backrest and usage type which is considered a very good satisfaction as for the beauty of the product the side layout is most satisfied and the backrest. and the shape of the product pattern and color layout the side gap is inferior and is also very good. going to the use of patterns and colors it can be seen that the overall pattern and pattern of the weaving hand woven fabric sample are the most satisfied the overall satisfaction of using this pattern is in a very good level such as together the final issue in production the chinnachat furniture product hand-woven in terms of design and environmental products are the most satisfied and easy to produce in the industrial system with the second level of satisfaction and considered very good as well.

The Objectives of the study were to study the tourists social media exposure and their knowledge and attitudes towards cultural tourism in Bangkok Metropolitan. This research was quantitative methodology. The sample consisted of 400 tourists in Bangkok Metropolitan and used non-probability sampling by accidental random sampling. Data were collected through a questionnaire as the research instrument. The results of this study showed as follows: In terms of basic information the sample mostly travels with a family. The source of information were relatives friends acquaintances who have traveled to that location. In terms of exposure to social network the sample mostly exposed to social media via Facebook short messages via twitter online video via YouTube photo sharing via Instagram website via Wikipedia and Webboard via Pantip. The sample exposed to social media average of 1 hour during 1.00-6.59 pm. on a smartphone. The majority of the sample used social media at home searching for cultural tourism information at a high level. The highest mean is finding transportation. The sample receives cultural tourism information at a high level. The highest mean is exposure to information about arts crafts sculpture traditions and festivals. The most trustworthy social media is Youtube. The social media influence had a high level because fulfilling objectives such as tourist attraction accommodations restaurants travel etc. In terms of knowledge the sample had a high level of knowledge of cultural tourism. The area with the highest level of knowledge was increasing the diversity of cultural tourism such as heritage tourism art tourism urban culture tourism rural culture tourism creative tourism and Thai local wisdom. In terms of attitudes overall the sample gave the highest priority is security.

The main purpose of this research is to identify ways to preserve authenticity in Buddhism when promoting it as the focus of cultural tourism in three provinces in the Northeast of Thailand namely Ubon Ratchathani Udon Thani and Khon Khaen which comprise the sample sites of this research. The study analyzes the current condition of tourism in these provinces evaluates the sociocultural effects of tourism and then identifies means of preserving authenticity in Buddhist practice while promoting cultural tourism. This research is qualitative research: the data was collected through in-depth interviews with 35 participants at the research sites. Participant responses indicate that most travellers to temple sites are Thai tourists or Thais who were born in the Northeast of Thailand who are visiting home. The purpose of their travel is typically to make merit to worship and to pray to the Buddha or other gods. Most foreigners on the other hand tend to tend to be transiting these provinces on their way to other destinations because all three provinces have airports. With regard to the effects of tourism most participants (54%) think that tourism has good economic effects and in general negative effects were not emphasized. However many participants (46%) expressed concern that tourism could have a negative impact on the authenticity of traditions because tourist activities focus on how to attract large numbers of tourists rather than preserving cultural authenticity and contribute to environmental problems. Participants were also concerned about the difficulties faced by rural temples in attracting tourists due to lack of funds for development and promotion of tourism marketing. Analysis of participant responses resulted in the identification of five key ways of preserving authenticity in Buddhism when promoting it as the focus of cultural tourism: 1) Support cooperation between tourism stakeholders and emphasize the role of the local community in the preservation of culture; 2) Focus on activities that are in accordance with Buddhist principles and culture rather than those aimed solely at increasing the number of tourists; 4) Encourage relevant government departments to provide funds to develop tourism infrastructure and facilities in an equitable manner; and 5) Support activities to encourage locals to preserve their own culture or promote creative tourism for tourists. The recommendation of this research is to focus on raising the awareness of the local community of the value of cultural authenticity and preservation of local ways life centered around Buddhism. There should be concern regarding the effects of too many tourists rather than a single-minded focus on their positive economic impact. Authenticity in Buddhist cultural tourism can attract tourists who are interested in cultural tourism who in turn are more likely to contribute to sustainable tourism outcomes.

This study was aimed to 1) explore opinions on organizational culture 2) compare job satisfaction 3) compare the influence of organizational culture on job satisfaction of support personnel at Rajamangala University of Technology Phra Nakhon. This is quantitative research which its sample was 209 support staff at Rajamangala University of Technology Phra Nakhon obtained through proportional stratified random sampling. The data were collected by questionnaire and analyzed by frequency percentage mean standard deviation t-test F-test and Pearson product moment correlation coefficient. The research revealed as follows. 1 ) Rajamangala University of Technology Phra Nakhon support staffs highly demonstrated opinions on organizational culture and were highly satisfied with their work. 2 ) Rajamangala University of Technology Phra Nakhon support staffs’ work satisfaction with different genders and salary base levels were 0.05 statically different. 3) The satisfaction of Rajamangala University of Technology Phra Nakhon support staffs were 0.05 statically satisfied with 1) success aspect 2) personal aspect 3) self - actualization aspect had the overall satisfaction at the 0.05 level of significance. As for the organizational culture related to affiliation did not influence the satisfaction of the support personnel at Rajamangala University of Technology Phra Nakhon.