จำนวน Repository ( 56 )

ความสัมพันธ์ระหว่างการกำกับดูแลกิจการและความรับผิดชอบต่อสังคมกับความสามารถในการทำกำไรของบริษัทจดทะเบียนในตลาดหลักทรัพย์แห่งประเทศไทย กลุ่มเกษตรและอุตสาหกรรมอาหาร
ความสัมพันธ์ระหว่างการกำกับดูแลกิจการและความรับผิดชอบต่อสังคมกับความสามารถในการทำกำไรของบริษัทจดทะเบียนในตลาดหลักทรัพย์แห่งประเทศไทย กลุ่มเกษตรและอุตสาหกรรมอาหาร

This research aimed to study the relationship between Corporate Governance Social Responsibility and Profitability of 56 companies related to the agriculture and food industry and listed on the Stock Exchange of Thailand. Data was collected for 2015 to 2020 and analyzed using descriptive statistics such as frequency percentage mean and standard deviation. Likewise this research also used inferential statistics including Pearson’s Correlation Analysis and Multiple Regression Analysis. The findings were Corporate Governance; Proportion of Independent Director (PID) had positively correlated with Profitability including the Return on Total Assets (ROA) the Return on Equity (ROE) and the Gross Profit Margin (GPM). The correlations were statistically significant at 0.01 and 0.05 levels. Besides Corporate Social Responsibility; the Environmental Social and Governance (ESG) and the Disclosure of Corporate Social Responsibility Activity (DCSRA) had also positively correlated with Profitability including the Return on Total Assets (ROA) the Return on Equity (ROE) and the Gross Profit Margin (GPM). The correlations were statistically significant at 0.01 and 0.05 levels.

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การพัฒนารูปแบบการรู้สนเทศเพื่อการส่งเสริมสุขภาพสำหรับผู้สูงอายุในสังคมไทย
การพัฒนารูปแบบการรู้สนเทศเพื่อการส่งเสริมสุขภาพสำหรับผู้สูงอายุในสังคมไทย

The purposes of this study were: 1) to study the need assessment and the concept of Information Literacy development on Health Promotion for Elderly in Thai Society 2) to develop the pilot of Information Literacy Model on Health Promotion for Elderly in Thai Society and 3 ) to study factors and conditions of using the Information Literacy Model on Health Promotion for Elderly in Thai Society. The subjects of this experiment were 60 persons of the elderly. This study based on the Experimental Research One Group Pre-test and Post-test design. The research findings were as follows: 1. the Information Literacy Model on Health Promotion for Elderly in Thai Society from Need Assessment consisted 8 steps were (1) the basic concepts (2) purposes of the target group (3) situation (4) output and value (5) lesson plan (6) action plan (7) resources setting and (8) evaluation. 2) The results of the implementation of using the pilot of Information Literacy Model on Health Promotion of the experimental group had the scores of the knowledge attitude and the behavioral expression in post-test were higher than the scores of pre-tests with statistically significant at level of .05. 3) The factors of using a model related to the continuing of the policy of enhancing the elderly persons.

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การสนับสนุนทางสังคมเพื่อการอยู่ดีมีสุขของผู้สูงอายุจังหวัดกาญจนบุรี
การสนับสนุนทางสังคมเพื่อการอยู่ดีมีสุขของผู้สูงอายุจังหวัดกาญจนบุรี

The objective of this research is to study and analyze social support including search for social support models for the. It is a qualitative research that collects data from in-depth individual interviews with 15 elderly and group discussions with elderly representatives and other 12 involved persons. The data collection also includes field observations and notes. We use content-based data analysis interpretation and describing from the phenomena that occurred. The results reveal that: Social support for the elderly’s well-being based on (1) self-level or self-reliance that was an attempt to help themselves as much as possible. This to make oneself feel valued to have self-empowerment and to develop oneself. 2) Family level is the closeness with the elderly who plays an important role in problems solving of physical mental and social suffering as well as to promote happiness of the elderly in all dimensions. (3) Community and local level is the cooperation of groups of people involved in implementation of the care and support the happiness creation that is consistent with family and community problems. There are 3 characteristics of social support models for the elderly’s well-being: (1) Family characteristic which is the closeness of all family members. It takes love gratitude coordination or asking for help as well as the support from both inside and outside the family in every way. (2) The nature of the community is a cooperation and coordination the benefits of both the family and stakeholders in the community in order to strengthen the social support for family quality. It focuses on social participation and well-being development. (3) Characteristic of social networks is an integrated work of 3 large groups that consists of health social service and local community. These attend to care and social support at the family level area level and provincial level emphasizing the policy integration to practice.

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กลยุทธ์การสร้างตราสินค้าและภาพตัวแทนตราสินค้าที่เกี่ยวของกับสัญญะความเป็นชายบนสื่อ ออนไลน์ของกลุ่มธุรกิจเครื่องดื่มแอลกอฮอล์(ในสังคมไทย)
กลยุทธ์การสร้างตราสินค้าและภาพตัวแทนตราสินค้าที่เกี่ยวของกับสัญญะความเป็นชายบนสื่อ ออนไลน์ของกลุ่มธุรกิจเครื่องดื่มแอลกอฮอล์(ในสังคมไทย)

A textual analysis of Branding Strategies and Masculine Representations of the Alcohol Online Media Promotions in Thailand is qualitative research. The scope of this research is from 1st January 2019 to 31st December 2019. The research objectives are (1) to interrogate the marketing communication forms used for the online alcohol brand promotions in Thailand and (2) to explore the themes of masculinity represented in the online alcohol brand promotions in Thailand. The purposive samplings employed in this examination are the top 3 popular alcoholic Facebook fan pages categorized by the website socialbakers.com. These are such as Chang World Singha Corporation and Meridian Brandy. In the accumulation of all three alcoholic brand followers Chang World Facebook fan pages had 1598 930 followers Singha Corporation Facebook fan pages had 941279 followers and Meridian Brandy had 103860 followers. In terms of the overall online posts found from all alcoholic brand samplings the overall result found 1038 posts 147753 Likes and 5200266 Shares online. The research result found that the product brand communication strategy is the key brand strategy using the most or around 59.92 % (n= 1038). In the detail of this the product brand communication strategy found that the Emotional Appeal strategy had been used the most around 59.67 % compared with merely 1.25 % of Rational Appeal strategy. The overall masculinere presentations found from all alcoholic online brand promotions found that there are three keythemes of ideal masculinities. These are such as (1) the Friendly men who are laidback easygoingand enjoy spending time with friends (found around 56.45%-Mostly found from Chang Brand promotions) (2) the kind middle-aged men who are successful in life love friends caring others and social responsibility (found 36.61%- mostly found from Singha Brand Promotions) and (3) the playful men who are playful funny work hard looking for rewards in life after a hard-working day (found around 6.94%-mostly found from the Meridian Brandy Brand Promotions)

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