จำนวน Repository ( 85 )

นวัตกรรมการพัฒนาการจัดการระบบโลจิสติกส์ 5.0 เพิ่มขีดความสามารถ การแข่งขันสินค้าชุมชนเชิงสุขภาพและพัฒนาเศรษฐกิจฐานราก
นวัตกรรมการพัฒนาการจัดการระบบโลจิสติกส์ 5.0 เพิ่มขีดความสามารถ การแข่งขันสินค้าชุมชนเชิงสุขภาพและพัฒนาเศรษฐกิจฐานราก

The objectives of this research seek to desired factors for established of model on innovative development of logistics management 5.0 to increased competitiveness of local herb product and local economic development. Theoretically the future research method using Delphi Technique approached to consensus from is purposive key informants. Who were relevance experts involving three rounds of in-depth interviews and questionnaire and the descriptive statistics included median and interquartile range (IR) were used to analyses Delphi consensus. The research findings indicated that demand chain factors consisted of 1) innovative development of customer engagement 2) innovative development of customer services 3) innovative development of customer responses and 4) innovative of manufacturing flow management. It combined with supply chain factors consisted of 1) innovative development of adaption 2) innovative development of value engineering 3) innovative development of value chain for logistics management and 4) innovative development of strategic alliance. Ultimately this above research results can be using to established model of innovative development of logistics 5.0 management to increase competitiveness of local herb products and grassroot economics development. (husband/wife/children) after retirement most of them do not have credit cards is the same sample group that has the highest level of planning for life after retirement. However the researcher tested the hypothesis and found that the majority of people are aware of the rise of an aging society and has increased investments before retirement age. Relying on government’s policy for the elderly is no longer the real answer for the people as working age groups are well prepared to plan and manage their retirement living. Moreover the educational level of the sample population is related to financial education and investment to prepare for retirement. Lastly the researcher found that working age people still need a lot of support for knowledge about sustainable retirement life management.

2566
การบริหารสินค้าคงคลังด้วยระบบโลจิสติกส์ ที่ส่งผลกระทบต่อผลการดำเนินงานของ องค์กร(BSC)และความยั่งยืนขององค์กรในอุตสาหกรรมชิ้นส่วนยานยนต์
การบริหารสินค้าคงคลังด้วยระบบโลจิสติกส์ ที่ส่งผลกระทบต่อผลการดำเนินงานของ องค์กร(BSC)และความยั่งยืนขององค์กรในอุตสาหกรรมชิ้นส่วนยานยนต์

The objectives of this study were to investigate inventory management with logistics systems affecting balanced scorecard (BSC) and to study the balanced scorecard (BSC) affecting organizational sustainability. The population used in this study was under the supervision of the Thai Auto Parts Manufacturers Association. A questionnaire was used as a research instrument for collecting data from accounting executives accounting staff and other related line staff. Data were analyzed using descriptive statistics such as mean standard deviation and percentage and inferential statistics including Pearsons Correlation Coefficient and Multiple Regression Analysis. The major findings indicated that 1) Inventory management with a logistic system positively effected operating results. 2) The performance of the organization had a positive effect on the sustainability of the organization. The study showed that agencies or organizations that rely on inventory storage manage their warehouses better when the logistics system plays a role in managing various systems within the warehouse. Organizations do not have to store excess inventory resulting in liquidity. Reduced Inventory costs also result in lower total costs. The selling price can be set lower than the competitors. Businesses earn more profits which positively affects the balanced scorecard (BSC) in all four organization perspectives. When the balanced scorecard (BSC) continues to improve the organization will grow sustainably.

2565
การศึกษาและพัฒนาบูธจำหน่ายสินค้าโอทอปเคลื่อนที่แบบถอดประกอบ สะท้อนอัตลักษณ์ศิลปะล้านนาจากวัสดุธรรมชาติในท้องถิ่นเพื่อเพิ่มมูลค่าทางเศรษฐกิจให้กับผลิตภัณฑ์ในชุมชน : กรณีศึกษา ศูนย์ภูฟ้าพัฒนา จังหวัดน่าน
การศึกษาและพัฒนาบูธจำหน่ายสินค้าโอทอปเคลื่อนที่แบบถอดประกอบ สะท้อนอัตลักษณ์ศิลปะล้านนาจากวัสดุธรรมชาติในท้องถิ่นเพื่อเพิ่มมูลค่าทางเศรษฐกิจให้กับผลิตภัณฑ์ในชุมชน : กรณีศึกษา ศูนย์ภูฟ้าพัฒนา จังหวัดน่าน

This research aims to improve the booth model of OTOP products from Phu Fah Pattana Center Nan Province. To increase marketing channels by distributing products to various locations in order to increase sales to community products. The design must take into account the convenience of rapid assembly and dismantling for a limited time. The characteristics of the booth must be disassembled interesting in looks that reflect the identity of Lanna art. There is a beautiful strong structure to support the weight of the product. The size and proportion are suitable for the usage habits of consumers. Which will help promote products in the community that have higher sales stronger communities. Able to divide the product market in the country and can create marketing channels to other countries. It is a good result for the villagers in the community that will have the guarantee of self-sufficiency and sustainably sufficient lives. From the analysis of the Lanna Wisdom Identity Model there are 4 types of concepts which are The concept of the components of the house GalaeThe concept from the barn Concept of the components of the house Kwan Concept of triangular pattern woven grass. After that it was developed to the stage to interpret the meaning of space in form of booth. And then lead to the design of 4 booths. And conducted a questionnaire to find satisfaction with each type of booths that responded to various usability benefits including satisfaction with the appearance and usage characteristics that responded to the behavior of Most users. Conclusion Booths from the concept of Lanna house components called galae have the highest percentage of satisfaction in 3 aspects which are Percentage of satisfaction with the layout of the booth Percentage satisfaction with workpiece assembly and disassembling storage and transportation Percentage of satisfaction with the perception of Lanna identity. For the satisfaction with the size the proportion of use and the convenience of use the booth from the concept of the components of the house Kwan with the highest rate of percentage satisfaction.

2565
การพัฒนาผลิตภัณฑ์สินค้าที่ระลึกจากผ้าทอพื้นเมืองสุโขทัยสำหรับกลุ่มวิสาหกิจ ชุมชนเย็บผ้าและศิลปะประดิษฐ์จากผ้าตำบลเขาแก้วศรีสมบูรณ์ อำเภอทุ่งเสลี่ยม จังหวัดสุโขทัย
การพัฒนาผลิตภัณฑ์สินค้าที่ระลึกจากผ้าทอพื้นเมืองสุโขทัยสำหรับกลุ่มวิสาหกิจ ชุมชนเย็บผ้าและศิลปะประดิษฐ์จากผ้าตำบลเขาแก้วศรีสมบูรณ์ อำเภอทุ่งเสลี่ยม จังหวัดสุโขทัย

This research was aimed to study 1) the needs on souvenir products from Sukhothai local fabrics 2) design and development of souvenir products from Sukhothai local fabrics 3) the satisfaction of the development of souvenir products from Sukhothai local fabrics having been developed and 4) publicize research work of sewing groups and fabric crafts of Khao Kaeo Srisomboon Community Enterprise in Thung Saliam Sukhothai Province. The results of the research were as follows. The survey of souvenir products from Sukhothai local woven fabrics sewing community enterprise and fabric crafts from Khao Kaew Srisomboon Thung Saliam District Sukhothai revealed that the respondents had needs to develop souvenir products from Sukhothai local fabrics namely rag dolls or toys pillows and office supplies respectively. The souvenir design and development of Sukhothai local fabrics were meant to be unique and had been proved by five experts and the results of the evaluation of the overall opinion on the satisfaction were at the highest level as follows. As for office supplies type 1 type 2 and type 3 possessed a mean of 3.79 3.80 and 3.83 respectively. In relation to the pillow products type 1 type 2 and type 3 had an average of 3.81 3.75 and 3.76 respectively. Finally the products of rag dolls in the shape of the elephant mother and baby turtles fish keychain had a mean of 3.81 3.80 and 3.82. Regarding the satisfaction on the development of souvenir products from Sukhothai local fabrics had been verified by five experts. The results of the overall opinion on the satisfaction were at the highest level as follows. The office products type 1 type 2 and type 3 had a mean of 3.77 3.78 and 3.78. 2. In relation to the pillow products type 1 type 2 and type 3 had an average of 3.75 3.71 and 3.73. Finally the products of rag dolls in the shape of the elephant mother and baby turtles fish keychain had a mean of 3.77 3.78 and 3.78. Concerning the dissemination of research work to the community enterprise of Khao Kaeo Srisomboon sewing groups and fabric crafts in Thung Saliam District Sukhothai Province to the target group of 30 people the satisfaction on the research project on the souvenir product development from Sukhothai local fabrics revealed the highest satisfaction score on the curriculum in terms of the designs materials equipment facilities value and utility.

2565
การออกแบบตราสินค้าและบรรจุภัณฑ์ เพื่อส่งเสริมผลิตภัณฑ์วิสาหกิจชุมชน กลุ่มเย็บผ้าและศิลปะประดิษฐ์ ต.เขาแก้วศรีสมบูรณ์ อ.ทุ่งเสลี่ยม จ.สุโขทัย
การออกแบบตราสินค้าและบรรจุภัณฑ์ เพื่อส่งเสริมผลิตภัณฑ์วิสาหกิจชุมชน กลุ่มเย็บผ้าและศิลปะประดิษฐ์ ต.เขาแก้วศรีสมบูรณ์ อ.ทุ่งเสลี่ยม จ.สุโขทัย

The objectives of this study were to 1) explore problems and needs on the product brand and packaging of the sewing and craft community enterprise 2) design brand and packaging to promote products of the sewing and craft community enterprise and 3) research consumers satisfaction on the brand and packaging of the sewing and craft community enterprise of Khao Kaeo Srisomboon Thung Saliam District Sukhothai Province. This is a mixed research consisting of qualitative and quantitative research. The qualitative study was executed through related document research and visiting the area for interviewing members of community enterprises to collect basic product information operated by the community enterprise which identified problems and demands for brand and packaging via structured interviews. Quantitative research scrutinized opinions through a survey approved by five experts assessing the suitability of the brand and packaging and the satisfaction of the consumer survey. The sample groups were 100 community enterprise tourist consumers. The data obtained were analyzed by using the frequency percentage mean presented in the form of a table. The results of the study revealed as follows. 1) There were five types of products including artificial flowers womens wears souvenirs jewelry accessories and household products. Each type of product was entirely fabricated with sewing techniques. The community enterprise was in need of a new logo to be beautifully outstandingly modernly designed to be easily remembered and reflected their unique sewing. The community enterprise name also had to be included to represent Sukhothai Province a needle and a thread reel which was different from the former one that did not have the community identification. Normally the community enterprise used a clear plastic bag to pack the products; however the use of such packaging resulted did not meet up with the Community Product Standards (NIA). Also it did not attract the attention and did not add extra value to the product. It was also unfriendly to the community environment. Therefore the community enterprise would like to develop a package which its cost was economic with more eye-catching design to help make the product more attractive in addition with the information such as the name of the community enterprise phone number QR code Facebook etc. displayed on the product tag label. 2) The experts had chosen the logo number 9 showing the symbol of flicking letters writing the Community Enterprise and the province names as well as a spool of thread and a sewing needle. As for the flower package most experts chose the package number 2 showing a white paper box with the handle and a clear plastic space. In terms of the women’s wear most chose number one pattern of a brown spun cloth bag with the community logo on while the souvenir packaging number three was mostly chosen for its glossy white paper bag branded with community enterprise logo and local woven pattern (stripes) on the bag. However the experts suggested using brown paper for the reason of its lower cost. In terms of jewelry packaging the experts had chosen the third style showing a rectangular shaped white paper box packaging with the printed logo on the top cover. The experts recommended changing the color of the packaging to be more attractive. Regarding the household products the experts selected packaging number two of a brown paper bag with the community logo and local woven pattern (stripes) on the bag. 3) Most respondents’ satisfaction with the brand and the packaging revealed that they were satisfied and impressed with the creativity at the highest level with an average of 4.47. In terms of artificial flower packaging design the satisfaction was high due to the design of the packaging structure and its easy handling at the average of 4.25. The satisfaction on the graphics design of the packaging which could fitly reflect the identity of Sukhothai was at the highest level at the average of 4.25. In terms of womens wear packaging satisfaction the respondents were pleased with the design of the packaging structure which could be easily carried or picked up gaining the average of 4.35. The respondents’ satisfaction with the graphic design of the colorful and beautiful packaging was in the average of 4.34. In terms of the jewelry packaging they were satisfied with the packaging structure and its easy handling at the average of 4.32. The respondents’ satisfaction with the graphic design in the overall was consistent at the highest level of the average at 4.37. Concerning the household product packaging they were satisfied with the design of the overall packaging structure at the average of 4. 25.Finally the respondents’ satisfaction was on the design of packaging graphics pictures decorative patterns beautifully appropriate in the average of 4. 24..

2565