จำนวน Repository ( 232 )
การบริหารจัดการเนื้อหาข่าวสารของสื่อมวลชนในสถานการณ์ข่าวปลอม (Fake News)
The research on “News content management of mass media In the fake news situation” aims to study the management of content and news content and reporting form of mass media in a fake news situation. The study is qualitative and employs an in-depth data interview. In this research the interviewees are the top middle and operational management of Thairath Online Dailynews Online Thai Post Online and Manager Online who are responsible for organizing the news program for the public report. The finding revealed that in respect of the content management of mass media in fake news situations the mass media organization that plays a role in setting the news agenda should prudently verify the accuracy and completeness of the news content prior to reporting and take into account the role and duty of the news report. Regarding the news reporting the findings indicated that the mass media organization must strategically manage the organization to be related and compatible with the changing external environment both internal and external factors relating to the production of the mass media’s news programs to be used for analysis in order to ensure that the organization can manage and attract the attention. In addition the mass media must be cognizant of the effect they have on the way of life of society members by widening and narrowing the communication gap and by encouraging viewers to engage with the media rather than adopting and blindly trusting the substance of false news.
ปัจจัยที่มีความสัมพันธ์กับการใช้สื่อสังคมออนไลน์ของผู้สูงอายุในเขตกรุงเทพมหานคร
The purposes of this research were 1) study the level of perceived usefulness perceived ease of use attitude towards social media and using social media of the elderly people in Bangkok 2) compare the use of social media for the elderly people classified by personal factors and 3) analyze the factors related to the use of social media for the elderly people in Bangkok. The quantitative approaches were applied by using questionnaire for data collection. The research samples were 320 elderly people in Bangkok. Descriptive and inference statistics were used; arithmetic mean standard deviation t-test One-Way ANOVA and Pearson correlation coefficient. The results were found that the results were found that the level of perceived usefulness perceived ease of use in social media were at a medium level (𝑥𝑥̅= 3.48 𝑥𝑥̅= 2.95). The elderlys attitude towards social media and using social media were at a high level (𝑥𝑥̅= 3.65 𝑥𝑥̅= 3.54). The hypothesis test revealed that: 1) the differences of age educational level and average monthly income affect the social media use of the elderly people differently was significant. 2) The perceived usefulness perceived ease of use and attitude towards social media were significant positively related to using social media of the elderly people in Bangkok.
การพัฒนาสื่อเกมแอนิเมชัน 2 มิติเพื่อประชาสัมพันธ์การท่องเที่ยวกรุงเทพมหานคร เรื่อง “เกมท่องกรุง”
The objectives of this study were to Development of Game Animation 2D to promote Bangkok. Game Tong Grung to assess the appropriateness of 2D animation game media for public relations titled Game Tong Grung and to assess the audiences satisfaction with the media of 2D animated games to promote the story. Game Tong Grung using 2 sample groups including 3 experts to evaluate suitability divided into qualified graphic design and programmers and games and group of 1 0 0 domestic tourists visiting Bangkok in the year 2021 aged 15-35 years were obtained by using a specific selection method. by using questionnaires to collect data Statistical dataanalysis was mean and standard deviation. The results showed that the Development of Game Animation 2D to promote Bangkok. Game Tong Grung game overall satisfaction was at a high level (=4.20 S.D.=0.53). Players of the Game Animation 2D. “Game Tong Grung” game had overall satisfaction was at a high level (=4.4 7 S.D.=0.55).
การพัฒนาสื่อการสอนวิชาดาราศาสตร์ โดยการประยุกต์ใช้เทคโนโลยีความจริงเสริม
At present augmented reality (AR) technology has an essential role in peoples daily life. It has widely established in medicine commerce education just to name a few. This work presents the development of educational media in astronomy using augmented reality (AR) technology via website. It supports an inquiry-based learning (IBL) which is the one of pedagogy approaches for the 21st century education. Applying AR in educational media creating a 3D astronomy environment in the topic of solar systems making learners more motivated and eager in astronomy inquiry in order to construct scientific knowledge. Furthermore a post-test is conducted to observe the learning outcome from the educational media. To evaluate the development of educational media in astronomy using augmented reality (AR) technology the results showed the overall average satisfaction score of the system was 4.63 with a very satisfied level. Moreover it performs properly according to its mentioned objectives.
การสร้างสรรค์สื่อประชาสัมพันธ์ส่งเสริมการท่องเที่ยวเชิงวัฒนธรรม ประเพณี “กำฟ้า” สืบสานวัฒนธรรมไทยพวน จังหวัดลพบุรี
Research on Creativity media promotion of cultural tourism. Traditional KUM-FAH Thai culture. Lopburi. The objectives of the research are as follows 1) For education and public relations media promoting cultural tourism Kam Fah tradition inherited Thai Phuan culture Lopburi 2) In order to develop the design and production of the public relations media model to promote cultural tourism the Kam Fah tradition continues Thai Phuan culture. Lopburi 3) In order to assess the satisfaction of the public relations media promoting cultural tourism the Kam Fah tradition continues Thai Phuan culture. Lopburi Method Will use quantitative and qualitative study together With research Gathering data from relevant documents textbooks and researches both academic and semi-academic. Before being introduced into the design and development process of new forms of public relations and packaging media Tools used to store data. The field. Asking for interviews informal interviews. Participatory Observation And the satisfaction rating of the new media and packaging. All data Is analyzed. A descriptive essay was also presented The research found that 1) The result of the satisfaction assessment of the new packaging for the target group The satisfaction is at the highest level with an average of 4.56 divided into 2 areas which are the structure design of the packaging The most satisfied with item 1 is the form of packaging structure Overall is suitable for the product. At the highest level with an average of 4.64 and packaging graphic design. The most satisfied with item 1 and no. 5 is a beautiful relaxing eye-catching style and packaging. The media / or identity of the Thai Phuan ethnicity can be used very well. At the highest level with an average of 4.80 2) The result of satisfaction evaluation of the new public relations media of the target group The overall satisfaction is at the highest level with an average of 4.36. The results from the sub-topics of the target group found that the target group has given attention / satisfaction with the public relations medianumber 1 is that they are satisfied with the form of New media releases as a whole The satisfaction was at the highest level with an average of 4.65