จำนวน Repository ( 52 )

แนวทางการพัฒนาระบบโลจิสติกส์และซัพพลายเชนในการเพิ่มมูลค่าการจำหน่ายสินค้าออนไลน์ประเภทสินค้าอาหารกล่องเพื่อสุขภาพพร้อมรับประทาน
แนวทางการพัฒนาระบบโลจิสติกส์และซัพพลายเชนในการเพิ่มมูลค่าการจำหน่ายสินค้าออนไลน์ประเภทสินค้าอาหารกล่องเพื่อสุขภาพพร้อมรับประทาน

This research aims to 1) To analyze the situation of logistics and supply chain of healthy ready to eat meals that sold via online. 2) To study a framework of logistics and supply chain development in value added healthy ready meals that sold via online. 3) To practically benefit in making money from online business in the future which Thailand is entering the digital society according to the policy of Thailand 4.0. The researcher has a desire that this study will contribute to supporting the use of digital technology in business for creating alternatives decisions and system management together with the development of the product category. Hence this enables building long-term competitive advantage for entrepreneurs and reduces the complexity from the use of digital technology which plays a role in in Thailands infrastructure and logistics and supply chain management. In this qualitative research the study sample includes seven full-time or parttime entrepreneurs selling healthy ready meals that sold via online in Bangkok and vicinities. Data collection is conducted through interviews. The study found that the locations of six online healthy ready meals sellers are in Bangkok and one in Sumutprakarn. Four sellers provide delivery service in Bangkok and vicinities and three only in Bangkok. Six sellers provide food ordering channel via Line Application five via Facebook three via phone call two via Instagram and one via a specific food ordering application. Three sellers have more than 21 menus while two other sellers have 8-14 and 15-21 menus. There is no seller whose menus are less than 7. Most of the payment methods which six sellers provide are through bank transfer two sellers by cash and two sellers by credit/debit cards respectively. This research can be concluded based on the objectives of this research as follows. 1) Situation of popular online health products. Health-conscious consumers are becoming more interested in food consumption. The suitable calorie intakes are calculated each day and non-toxic ingredients and safe cooking methods are used. It is found that food delivered directly to consumers must have the appropriate supply chain with logistics activity management in order to be consistent with product category and consumers who are of working age that have no time to cook or eat at a restaurant. Some people think it is impossible to cook as their work is too busy. Therefore they decide to order food online for convenience while they can still take care of health. 2) In studying the framework it is important to pay attention to raw materials coordinating with suppliers of raw material method and workspace of the cook delivery to customers customer relationship management and 3) Practical benefits in making money from online business in the future which Thailand is entering the digital society according to the policy of Thailand 4.0. Therefore consumer behavior has changed and it is possible to use technology that is the driving force of the food business the technological development along with logistics management and supply chain management in quality preservation cooking of ingredients transportation and after-sales service. The use of technology can shorten the supply chain because the manufacturer can directly deal with the customer. It can solve the problem or improve the ability of the business directly which will add value and enhance competitiveness. As a result the business will be growing and competitive in the long run. Suggestions for online food entrepreneurs are the risk of miscommunication and careless transportation that ignores customer details which can cause loss of customers despite not the food quality. Therefore entrepreneurs need to manage supply chain quality thoroughly. Moreover the online healthy food entrepreneurs should regularly monitor the quality of raw materials to build credibility so that customers will make the purchase decision once they know the product and then repeat purchase in the future.

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การใช้ผงอัลมอนด์ทดแทนแป้งสาลีในผลิตภัณฑ์เค้กกล้วยหอมเพื่อสุขภาพ
การใช้ผงอัลมอนด์ทดแทนแป้งสาลีในผลิตภัณฑ์เค้กกล้วยหอมเพื่อสุขภาพ

The objective of this reaearch was to study the appropriarate amount of almond powder instead of wheat flour in 4 different potions: 40 60 80 and 100 % of all wheat flour. And the calculation was done on randomize complete bock design the banana cake for health product nutrition different potion. The calculation was then done by conducting experiments on the characteristic of samples at different in the aspects of color smell taste and the overall liking. There were 40 people that the experiment was conducted by tasting with 5 liking levels (5-point Hedonic Scale). The product acceptance of consumers was then studied on 40 tasters by using the developed questionnaire on consumers’ satisfaction toward the banana cake for health product From the study results it was found that almond powder replacing the wheat flour in the product at 100% was the highest consumer acceptance in the aspect of appenrance color smell taste touch. and the overall liking. From the studies conducted on nutrition it was also found that the banana cake for health net weight 1 pieces has the totle 68.14 calories 5.50 gram of fat protein at 2.60 gram 4.71 gram carbohydrates. Additionally the consumers accepted the 100% almond powder instead of wheat flour

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โครงการออกแบบบรรจุภัณฑ์สำหรับผลิตภัณฑ์เพื่อสุขภาพจากมะพร้าว ของกลุ่มแม่บ้านลุ่มน้ำท่าจีน จังหวัดนครปฐม
โครงการออกแบบบรรจุภัณฑ์สำหรับผลิตภัณฑ์เพื่อสุขภาพจากมะพร้าว ของกลุ่มแม่บ้านลุ่มน้ำท่าจีน จังหวัดนครปฐม

This art thesis aims to design and develop packaging for Healthy CoconutProducts of Lumnam tha Jeen Housewives Group Nakhon Pathom. Which consists of designing and developing the packaging structure graphics logo and shelves. The problem founded in the interview with the entrepreneur was that the packaging still lacks the identity that attracts attention the information on the packaging also shows the details of the product is not complete and the structure is inconvenient to transport or carry among foreign tourists. The present packaging is a wooden basket in some countries must pass an examination in timber imports. The operation has 4 steps as follows: 1 )Interview the entrepreneurs and study the relevant documents and research 2) Design and develop the packaging 3) Bring the expert questionnaire for 3 persons and 4) Design evaluation Data analysis using summary information finding the frequency percentage and average and presented in the form of treatise and composition tables. The results of the research concluded In the structure of packaging shampoo conditioner hair serum hair shower gel and body lotion that have been evaluated as the highest (4.70) looks like a circular cylinder the bottom is wide chasing the size until the top small which brought the concept from the coconut tree. The portable packaging structure includes the products of shampoo hair conditioner shower gel and body lotion that are rated as the highest (4.75) the shape is flat easy to carry and the outer contour line from the coconut tree. The logo has been evaluated as the highest (4.15) uses the golden ratio principle to create recognition. Highest rated graphics (4.50) Use gradient green color mixed with brown which comes from the color of the coconut giving the feeling of using natural ingredients. The form of the shelf that has been evaluated as the highest (4.63) looks like a large podium on the top has a shelf for the product the size height of the shelf is in the eye level of the consumer.

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การบริโภคอาหารเพื่อสุขภาพของนักศึกษาระดับประกาศนียบัตรวิชาชีพชั้นสูง วิทยาลัยอาชีวศึกษาอุบลราชธานี
การบริโภคอาหารเพื่อสุขภาพของนักศึกษาระดับประกาศนียบัตรวิชาชีพชั้นสูง วิทยาลัยอาชีวศึกษาอุบลราชธานี

1. To study the personal factors of Diploma students in Ubon Ratchathani Vocational College 2. To study the knowledge about healthy food consumption of Diploma students in Ubon Ratchathani Vocational College. To study the healthy food consumption of Diploma students in Ubon Ratchathani Vocational College 4. To study the relationship between personal factors and healthy food consumption of Diploma students in Ubon Ratchathani Vocational College 5.To study the relationship between knowledge about healthy food and healthy food consumption of Diploma students in Ubon Ratchathani Vocational College amount 313 students.The instrument used in the research is the questionnaire. The statistics used for data analysis is frequency percentage and chi-square values and sampling by method of landscape The results revealed that. 1) Most of the students are female aged between 18-20 years they are studying in the first year Department of Business Administration. They live in a dormitory Ubon Ratchathani Province they get money from their parents 51-100 baht and the index is in the normal range. 2) Most students have knowledge about healthy food. The index is in good. 3) The objective of consuming healthy food is for health. The types of health food that are most commonly consumed are fruits and fruit products. Frequency of consuming healthy food 3-4 times per week. The average cost of consuming healthy food is 51-100 baht per time and receiving health food news from YouTube. Where to buy healthy food is the fresh market / night market. The most popular healthy food items are fruit salads and soy milk. 4) The relationship between personal factors and healthy food that gender is correlated with the frequency of consumption of healthy food. Field of study housing characteristics and money received from parents per day correlated with the cost of consuming healthy food on average per time and the statistical significance is at the level of .05 5)The relationship between knowledge of healthy food and healthy food consumption found that there is a relationship between the frequency of healthy food and the cost of healthy food consumption per time and the statistical significance is at the level of .05

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การพัฒนาผลิตภัณฑ์ขนมหม้อแกงแก่นตะวันผงเพื่อสุขภาพ
การพัฒนาผลิตภัณฑ์ขนมหม้อแกงแก่นตะวันผงเพื่อสุขภาพ

The purposes of this research were developing for health Thai custard dessert (Khanom Maw Kaeng) by using the Jerusalem artichoke powder and cereal cream instead of coconut cream. By using Jerusalem artichoke powder 3 types and 3 levels at 2 % 4 % and 6% the result of sensory evaluation from 40 nutrition experts had showed that using Jerusalem artichoke powder at 2% and 4% had been no significant difference at P<.05. The testing of custard with 4% of Jerusalem artichoke powder was receiving the result from a hundred consumers by the overall liking test using 9-point hedonic scale a hundred consumers rated the products like moderately to very and 100% of consumers accepted the product. Hardness of product was being 319.72 firmness was being 230.83 cohesiveness was being 0.17 and difficulty of crunch was being 24.85. The result of a physical attributes; the facial color was being bright at L* 37.13 the color value of green to red was being a* 8.27 and blue to yellow was being b* 12.15. But the color of product was being bright at L* 46.52 the color value of green to red at a* 5.06 and blue to yellow at b* 14.34 and the results of chemical factor were being; relative humidity was being 37.71 protein was being 14.36 fat 3.21 Ash 0.79 dietary fiber 3.23 total dissolved solid was being 33.27 carbohydrate was being 40.70 and total energy was being 249.13 respectively.

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