This research explored the Marketing Mix (4P’s) factors affecting vocational education textbook buying decision of target customerss Wankaew Edutainment Co.Ltd. in Bangkok metropolitan area. The Population in this study are teachers and lecturers belong to vocational schools in Bangkok. The equation used to calculate the unknown sample population at 95% confidence level. The sampling and statistical sample of 400 active research. That have statistics used in this research is the Binary logistic regression. The results showed that with ten issues from three aspects that affect buying decisions. The level of statistical significance was 0.05 The 4P’s product clarified on two issues includes learning plans and test examination for course number 200 as a Microsoft Word file containing a CD and given to the print format four-color throughout. The 4P’s place focused on three issues as books sold through shops in the area close to the Lyceum sales by telesales and distributed E-Commerce system. The 4P’s promotion focused on five issues as counseling services academic and teaching buyer can author textbook buyer invite participants academic buyer have joined academic work and advertising through social media and website

This research explored the Marketing Mix (4P’s) factors affecting vocational education textbook buying decision of target customerss Wankaew Edutainment Co.Ltd. in Bangkok metropolitan area. The Population in this study are teachers and lecturers belong to vocational schools in Bangkok. The equation used to calculate the unknown sample population at 95% confidence level. The sampling and statistical sample of 400 active research. That have statistics used in this research is the Binary logistic regression. The results showed that with ten issues from three aspects that affect buying decisions. The level of statistical significance was 0.05 The 4P’s product clarified on two issues includes learning plans and test examination for course number 200 as a Microsoft Word file containing a CD and given to the print format four-color throughout. The 4P’s place focused on three issues as books sold through shops in the area close to the Lyceum sales by telesales and distributed E-Commerce system. The 4P’s promotion focused on five issues as counseling services academic and teaching buyer can author textbook buyer invite participants academic buyer have joined academic work and advertising through social media and website.

This research aims to develop and calculate the efficiency of electronic books injection mold design engineering for Plastic Mold Technology1 (04-812-313) The participants of this research were 40 third year students who enrolled in Plastic Mold Technology1 subjects in first semester 2013. The research tools were 1) an electronic books 2) a questionnaire for measure an efficiency of electronic books 3) an achievement test. Data were analyzed by using difficulty discrimination validity index of consistency The result showed that quality of electronic books injection mold design engineering was in a very good level with higher sufficiency mean = 1.13 than criteria at mean = 1 and was very useful for Plastic Mold Technology1 (04-812-313)

The objectives of this special project study were to produce and develop an augmented reality storybook for children Boon Long in the City and measure user satisfaction of augmented reality story technology books for children Boon Long in the City. Using a after augmented reality storybook for children Boon Long in the City was created and validated. The book was put to test with a sample group of 30 aged between 3 - 6 years old obtained by a convenient random sampling technique. A set of questionnaires was used to collect data. After statistical analysed data results show overall satisfaction of the book at a high level with a mean of 2.85 a standard deviation of 0.35

This special project aimed to develop art book Thai fantasy and evaluate the satisfaction of viewers to art books Thai fantasy. The data collected from 50 people who was interest Thai arts and Thai cultural. The statistic to analyze was frequency percentage mean and standard deviation. The results showed that the target group was satisfied with the art of Thai fantasy at the highest level. (𝒙̅=4.54 S.D.=0.50)