จำนวน Repository ( 10 )
การศึกษามาตรฐานกระบวนการการเคลื่อนย้ายวัตถุดิบการผลิตและความปลอดภัยของอุตสาหกรรมเนื้อสัตว์แปรรูปในประเทศไทยเพื่อรองรับการเปิดประชาคมเศรษฐกิจอาเชียน
The research investigated the process of transporting raw materials for production and the safety of the meat processing industry to support the ASEAN Economic Community. The study objectives were (1) to study factors that influenced the process of transporting raw materials for production and the safety of the meat processing industry to support the ASEAN Economic Community and (2) to determine the consistency of a causal model influencing the process of transporting raw materials for production and the safety of the meat processing industry to support the ASEAN Economic Community. The variables used in this study were the independent variables the organization environment and the organization resources. The mediator variables were the supply chain cooperation equipment strength food quality and Halal sign. The dependent variable was the process standard of transporting raw materials for production and the safety of the meat processing industry to support the ASEAN Economic Community. The researchers used a mixed method of qualitative and quantitative study. Questionnaires were used to collect empirical data from 510 meat operator samples. The statistical methods used to analyze data were the frequency percentage mean standard deviation and the analysis on the structural equation model. The results revealed that the model was well consistent with the empirical data. The Chi – Square (2) value was 122.231 at the degrees of freedom (df) of 150. The chi - square relative (2/df) was 1.815 with the probability p-value equal to 0.953. The index of harmony (GFI) was equal to 0.980 and the modified harmony index measuring (AGFI) was equal to 0.938. The index measuring the comparative (CFI) was equal to 1.000 and the index root mean square of the section standard (SRMR) was 0.020 and the index error in estimation parameters (RMSEA) was equal to 0.000. Additionally the research results also showed that the organization environment organization resources the mediator variables; the supply chain cooperation equipment strength food quality and Halal sign positively influenced the process standard of transporting raw materials for production and the safety of the meat processing industry to support the ASEAN Economic Community.
การศึกษามาตรฐานการจัดการโซ่อุปทาน การกระจายสินค้าและการตลาดของอุตสาหกรรมเนื้อสัตว์แปรรูปฮาลาลในประเทศไทยเพื่อรองรับการเปิดประชาคมเศรษฐกิจอาเซียน
The research on the process of supply chain management standard goods distribution and marketing of the meat processing industry in Thailand to support the ASEAN Economic Community was aimed (1) the process of supply chain management standards goods distribution and marketing of the meat processing industry in Thailand to support the ASEAN Economic Community and (2) to determine the consistency of a causal model that influenced the process of supply chain management standards goods distribution and marketing of the meat processing industry in Thailand to support the ASEAN Economic Community with the empirical data. The variables used in this study were the independent variables including the availability and the readiness of the entrepreneurs. The mediator variables were the raw material transportation management and safety standard. The dependent variable was the supply chain management standard goods distribution and marketing of the meat processing industry in Thailand to support the ASEAN Economic Community. The researchers used a mixed method of qualitative and quantitative study. Questionnaires were used to collect empirical data from 350 entrepreneurs of the meat processing industry in Thailand. The statistical methods used to analyze data were the frequency percentage mean standard deviation and the analysis on the structural equation model and qualitative research methodology. The results revealed that the model was well consistent with the empirical data. The Chi – Square (2) value was 288.294 at the degrees of freedom (df) of 256 with the probability p-value equal to 0.081. The chi - square relative (2/df) was 1.127 with index of harmony (GFI) equal to 0.975 AGFI = 0.951 RMSEA = 0.017 The results showed that (1) the availability of resources had a positive influence on the transportation of raw materials (2) the availability of resources had a positive influence on safety standards (3) the entrepreneur readiness had a positive influence on the transportation of raw materials (4) the entrepreneur readiness had a positive influence on safety standards (5) the transportation of raw materials had a positive influence on safety standards (6) the transportation of raw materials had a positive influence on the supply chain management distribution and marketing and (7) safety standards had a positive influence on the supply chain management distribution and marketing of halal meat processing industry in Thailand to support the ASEAN Economic Community. The findings suggested that the meat processing industry should focus on the supply chain management distribution and marketing by promoting personnel deeper understanding to develop halal food. The government should also support the halal food industry as well
Factors influencing the successful strengthening of supply chain management-oriented cooperation in export of Halal meat processing industry of Thailand to ASEAN countries
This research objective is the Factors influencing the successful strengthening of supply chain management-oriented cooperation in export of Halal meat processing industry of Thailand to ASEAN countries. Examined the congruence of this model with empirical data which used quantitative research methods. Findings are us follows: (1) The factor of external (2) (3) The factor of cooperation (4) The factor of Halal logo (5) The factor of Halal quality (6) The factor of competitive advantage positively affected the successful strengthening of supply chain management-oriented cooperation in export of Halal meat processing industry of Thailand to ASEAN countries. But the factor of internal no positive effected. affected the successful strengthening of supply chain management-oriented cooperation in export of Halal meat processing industry of Thailand to ASEAN countries
A Study of Requirement and Factors Influlence Purchasing Decision
The purposes of the study were 1) to investigate factors influencing the needs and purchasing decisions of Malaysians to buy processed foods 2) to study the relationship between the variable factors affecting Thai entrepreneurs decision making and 3) to examine the goodness of fit of the causal model of the factors affecting the needs and purchasing decisions of Malaysians to buy processed foods with empirical data. The study applied mixed research method. The research samples selected through Simple Random Sampling were Malaysians buying Halal processed food products from Thailand. The research data were collected by questionnaires and analyzed by Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). The research findings were as follows that 1) the factors affecting the needs and purchasing decisions to buy processed foods of Malaysians consisted of cultural factors perceived marketing mix factors past behavior factors quality confidence factors and factors regarding purchase intention on Thai processed foods. 2) Confirmatory Factor Analysis was administered and the findings revealed that every factor applied was appropriate. Even though the number of the variables decreased structural reliability remained acceptable and could suitably be applied to Thai export businesses. 3) The model explaining the relationship between the factors according to the hypothesis analyzed by Linear Structure Equation Modeling yielded direct influences consistent with the five hypotheses having been proposed. The research result showed that Malaysians were confident in Thai Halal Products Standard Certification with high reliability of 80