Changes in any circumstances tended to be faster no matter on the aspect of economic social or culture. Especially changes as we had stepped into the 21st century a technology driven creative and innovative era. Therefore the organizations were unavoidably to process with changes because the former successful management and operation may be outdated and prevented the organizations to attain the goals. From this significance the researcher then interested to study on “the influences of Job characteristics and perceived organization support affect to adjustment and performance of employee: a case study of Siam Commercial Bank in Nonthaburi province.” Research objective was to study on the influences of Job characteristics affect to adjustment of employee the influences of perceived organization support affect to adjustment of employee and the influences of employee adjustment affect to performance of employee. Questionnaire was used as the tool for data collection from 255 samples. Data analysis was to seek for the relationship between variables using CFA and hypotheses testing via Structural Equation Modeling (SEM). It was found from the results that Job characteristics perceived organization support and employee adjustment had p-value that lesser than 0.05. Therefore this can be summed that work attributes and perceived organization support had the positive influences toward employee adjustment. In addition the employee adjustment had positive relationship with employee performance. According to the results organization leader shall foresee the significance of work assignment and supporting system to motivate for work inspiration. It was to form the internal motivation positive thinking and attitude to boost up the team spirit. This would result on creativity and novel things. Moreover it would consider to take good care on the needs and differences of each person to promote for good relationship and work support or development for person to achieve their own and mutual goals.

This research aimed to study the influence of P/E ratio and market capitalization on returns of the securities in the energy sector in the Stock Exchange of Thailand. In this research the researcher has studied and collected data from the closing prices of the securities in energy sector that are currently traded in the Stock Exchange of Thailand. From January 2015 to December 2019 from the Stock Exchange of Thailand 15 companies and used descriptive analysis mean and standard deviation to test the relationship between independent variables by using correlation analysis and multiple regression analysis to determine the influence of P/E ratio and market capitalization on returns of the securities in the energy sector. The results of the research showed that the P/E ratio had a significant positive influence on returns of the energy securities in the Stock Exchange of Thailand. The market capitalization factor also found that it had no influence on returns of the energy securities in the Stock Exchange of Thailand.

The objectives of this research are: (1) to study the demographic factors that influence decision making in buying home appliances through the Shopee application of generation X (2) to study how the marketing mix such as product price place promotion influences the buying decision of home appliances through Shopee application of generation X. The 400 samples were drawn from 10 districts in Ratchaburi province using the convenient sampling method statistics analysis done under 95 percent confidence interval with significant level 0.05. The results show that: (1) demographic factors like gender age and income affected consumer buying. Education and occupation did not affect the consumers’ buying decisions. (2) Product price place promotion affected the buying decisions of home appliances through the Shopee application of generation X in Ratchaburi province. The Regression Analysis using R2 was applied to determine the relationship between marketing mix and problem recognition information findings alternative assessment consumer decision making and reaction after buying. The R2 are 0.62 0.53 0.59 0.58 and 0.62 respectively. The consumer problem recognition and response after buying are higher in the relationship of R2. In conclusion the consumer buying decisions of home appliances through the Shopee application are related to the marketing mix problem recognition and the reaction after buying.

This research aimed to study the lifestyle behavior of students of Rajamangala University of Technology Phra Nakhon according to the Sufficiency Economy Philosophy. To study the factors influencing the lifestyle behavior of students of Rajamangala University of Technology Phra Nakhon according to the Sufficiency Economy Philosophy. Data collection was conducted between October 2020 and September 2021. It was a survey research using questionnaires. It consists of 4 parts: 1) general information of students which are demographic characteristics 2) knowledge and understanding of the Sufficiency Economy Philosophy 3) lifestyle behavior according to the Sufficiency Economy Philosophy and 4) the students opinions on the adoption of the Sufficiency Economy Philosophy. Sufficiency Economy Philosophy is applied in life. The sample group in the research was students of the University of Technology. The data were analyzed using descriptive statistics for demographic characteristics. The results showed that Demographic data of students of Rajamangala University of Technology Phra Nakhon found that most of them were female aged 20 years studying at the Faculty of Business Administration in the 3rd year. Most of their parents were employed. Family income per month is 20001 – 30000 baht there are expenses per month. (Students only) is 3001 – 6000 baht per month and most students live at home during their studies. in the field of knowledge Understanding of Sufficiency Economy Philosophy Student at Rajamangala University of Technology Phra Nakhon most have knowledge Understanding of Sufficiency Economy Philosophy knowledge level is moderate and when classified according to demographic data show that Students of Rajamangala University of Technology Phra Nakhon with different demographic data knowledge and understanding of sufficiency economy philosophy Life behaviors according to the Sufficiency Economy Philosophy of students of Rajamangala University of Technology Phra Nakhon overall and in each aspect at a high level They can be sorted in descending order of average as follows: Moral conditions reasonableness good immunity moderation and knowledge conditions respectively.

This research aims to study the demographic characteristics affecting the decision to buy home furniture through mobile applications for Gen Y consumers and study the marketing mix 7 P’s and digital marketing model that affect the decision to buy home furniture through mobile application of Gen Y consumers. The population used in this research is population born between 1980 and 1997 are now between 24-41 years old live in Bangkok amount of 1453477 people the data were collected from 400 samples. The sample size was calculated following the Taro Yamane method.The descriptive statistics used were frequency percentage mean standard deviation (SD) and Inference statistical such as the difference analysis of the mean of the 2 sample groups (Independent Sample T-test) difference analysis for sample mean of more than 2 groups by one-way analysis of variance (One-Way ANOVA) and multiple regression analysis (Multiple Regression). The research results indicated that 1) the demographic characteristics such as gender and age had no impact on the overall decision-making to buy home furniture through mobile application of Gen Y consumers. In contrast marital status level of education career and income had an overall effect on the decision to buy home furniture through mobile applications for Gen Y consumers 2) Furthermore the marketing mix 7 P’s consisting of product price promotion process physica presentation and digital model on the overall effect the decision-making to buy home furniture through mobile applications. Moreover digital marketing model content marketing website creation assisted marketing e-mail marketing and online marketing impact the decision-making of buying home furniture through a mobile application. It was recommended that since the marketing mix especially product price and promotion affected the overall decision-making of buying product. Therefore if home furnitures are sold through mobile application content marketing must be developed at the highest level followed by social media marketing and email marketing had the most negligible positive impact on the overall buying decision-making and every factors