จำนวน Repository ( 27 )

การศึกษาการใช้สารสนเทศบนเครือข่ายอินเทอร์เน็ต  ของบุคลากรกรมชลประทาน สามเสน
การศึกษาการใช้สารสนเทศบนเครือข่ายอินเทอร์เน็ต ของบุคลากรกรมชลประทาน สามเสน

The purposes of the study were to investigate the level of each aspect of information technology use on the internet; and to compare the level of the Internet use of personnel working at Royal Irrigation Department (Samsen branch). 364 persons were the sample selected by Yamane sample size determination. The questionnaire was administered with as the instrument for collecting data which were analyzed by the frequency distribution percentage distribution standard deviation t-test and One-Way ANOVA. The results revealed that investigate the level of information technology use on the internet of personnel working at Royal Irrigation Department (Samsen branch) was relatively high in terms of the educational use. As for the purposes of the use for communication use the use according to the workplace policy and the use for entertainment were average; however in terms of the commercial use the result was quite low. Moreover different genders and educational levels revealed similar internet information technology use; opposite from age personal factors which resulted in 0.05 statistical difference.

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ปัจจัยที่มีความสัมพันธ์กับการใช้กลยุทธ์ทางการตลาด ผ่านเครือข่ายออนไลน์ของผู้ประกอบการไทย กรณีศึกษา : ตลาดคอมพิวเตอร์และอินเทอร์เน็ต
ปัจจัยที่มีความสัมพันธ์กับการใช้กลยุทธ์ทางการตลาด ผ่านเครือข่ายออนไลน์ของผู้ประกอบการไทย กรณีศึกษา : ตลาดคอมพิวเตอร์และอินเทอร์เน็ต

The objectives of this research are to study about character factors of entrepreneur which influence to using of marketing strategy via online channel and to study about the importance of marketing strategy factors. This study also explains the relationship between internal and external factors and the using of marketing strategy. This study collects data from 337 online questionnaires and then analyzed data with ANOVA statistic and Pearson’s Correlation. The findings reveal that factors about characteristic of entrepreneur e.g. time of operating monthly average revenues type of business amount of capital and amount of employees influence to using of marketing strategy. The entrepreneurs consider internal factors e.g. suppliers customers competitors and delivery as an important level which affect to business. The external factors such as economics political and legal system cultures and social and technology are also important. The internal factors are highly correlated to using of marketing strategy. Moreover the external factors are correlated to using of marketing strategy at moderate level. This findings suggest that entrepreneurs pay attention only to deliver products to customer on time to give them with the most satisfactory. In additional entrepreneurs should pay more attention to get on time delivery from suppliers by following supply chain management concept which entrepreneur must keep long term relationship with suppliers in order to get maximize profit.

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การพัฒนาบทเรียนบนเครือข่ายอินเทอร์เน็ต วิชาเทคโนโลยีคอมพิวเตอร์
การพัฒนาบทเรียนบนเครือข่ายอินเทอร์เน็ต วิชาเทคโนโลยีคอมพิวเตอร์

This research aims to develop a web-based instruction (WBI) applied in the computer technology course. The proposed WBI composed of the following components: lessons of the computer technology course pre-test and post-test exam: determining the effectiveness of the proposed work and user satisfaction questionnaires. It is also evaluated a study achievement and a usage satisfaction by using efficiency and effectiveness test of lessons and satisfaction test of users. In this work users are the second year students in major of Computer Technology Faculty of Science and Technology Rajamangala University of Technology PhraNakhon for 30 students. For experiments the results show that its efficiency is 80.13/83.67 which are met studied the proposed WBI are also higher than students who studied with ordinary courses at the statistical significant level 0.05 furthermore an average of students’ satisfactions score is 4.20 which determines students satisfy with the proposed WBI at a high-level. Finally it can be concluded that the proposed WBI is effective

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พฤติกรรมการเลือกซื้อเสื้อผ้าจากสื่ออินเทอร์เน็ตในกลุ่มวัยรุ่น
พฤติกรรมการเลือกซื้อเสื้อผ้าจากสื่ออินเทอร์เน็ตในกลุ่มวัยรุ่น

This Study aims to 1) study the clothing purchasing behaviors via internet medium of the teenagers and 2) study the marketing strategies in the form of internet medium for teenager clothing businesses. This is only to study the purchasing behaviors via internet medium of the 400 teenagers via facebook website. The data were collected by using sets of questionnaire and the software packages were used in data analysis. According to the results of the study of the clothing purchasing behaviors via internet medium of the teenagers most of the sample groups were female at the rate of 72.8% being aged 19-21 years at the rate of 50.8% residing in the Bangkok Metropolitan Region at the rate of 47.8% studying at the bachelor’s degree at the rate of 63.8% most of whom were students at the rate of 49.3% having income in the amount of 10001-15000 Baht at the rate of 37.8% most of whom purchased casual wears at the rate of 39.7% fashion clothes at the rate of 42.8% with the brand influencing the purchase at the rate of 26.3% each piece of the clothing was in the amount of 501-1000 Baht at the rate of 23.5% purchasing 1 time per month at the rate of 47.8% purchasing 2 pieces per time at the rate of 36.2% the sample groups ordered clothing from abroad at the rate of 55.5% paying via bank account at the rate of 54% purchasing the clothing as ready for delivery at the rate of 97.5% and the factor on marketing strategies had the average score in the high level at the rate of 3.86%.

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การพัฒนาบทเรียนบนเครือข่ายอินเทอร์เน็ต วิชาเทคโนโลยีคอมพิวเตอร์
การพัฒนาบทเรียนบนเครือข่ายอินเทอร์เน็ต วิชาเทคโนโลยีคอมพิวเตอร์

This research aims to develop a web-based instruction (WBI) applied in the computer technology course. The proposed WBI composed of the following components: lessons of the computer technology course pre-test and post-test exam: determining the effectiveness of the proposed work and user satisfaction questionnaires. It is also evaluated a study achievement and a usage satisfaction by using efficiency and effectiveness test of lessons and satisfaction test of users. In this work users are the second year students in major of Computer Technology Faculty of Science and Technology Rajamangala University of Technology PhraNakhon for 30 students. For experiments the results show that its efficiency is 80.13/83.67 which are met the standard criterion 80/80. In addition the study achievement scores of students who studied the proposed WBI are also higher than students who studied with ordinary courses at the statistical significant level 0.05. Furthermore an average of students’ satisfactions score is 4.20 which determines students satisfy with the proposed WBI at a high-level. Finally it can be concluded that the proposed WBI is effective.

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