This study was aimed to 1) to compare the brand value perception of Rajamangala University of Technology Phra Nakhon and 2) to study the influence of marketing mix on the brand value perception of Rajamangala University of Technology Phra Nakhon. This research is quantitative research which included the samples of 400 undergraduate students from the first to the fourth year selected through proportional stratified random sampling methodology. The collected data were analyzed by frequency percentage mean standard deviation and the hypothesis was tested by the Independent sample t-test. One-way ANOVA was applied and Scheffes Pearsons Product Moment Correlation Coefficient and stepwise multiple regression analysis were used to look into mean difference in pairs. The results of the research on the brand value perception of Rajamangala University of Technology Phra Nakhon revealed that the students who were different in terms of age group faculty and study year perceived the brand value differently and significantly at the 0.05 level of significance. The marketing mix factors including 1) the available curriculum 2) the teaching and studying location 3) educational support 4) academic and support staff 5) physical environment and 6) teaching and learning management influenced the brand value perception of Rajamangala University of Technology Phra Nakhon at the 0.05 level of significance. As for the marketing mix factor and cost of education did not have the influence on brand value perception of Rajamangala University of Technology Phra Nakhon.

This research presents a study of the compressive strength tensile strength flexural strength and water absorption of Cellular Lightweight Concrete containing fine fly ash and ground bagasse ash. Portland cement (CT) is partially replaced with pozzolans 20 30 and 40% by weight of the cementitious materials. The results show that the compressive strength tensile strength flexural strength and low water absorption of Cellular Lightweight Concrete improves substantially with partial replacement of Portland cement with fly ash and bagasse ash. Cellular Lightweight Concrete mix cement containing 20 and 30% of pozzolans can be used to make cementitious materials. In addition the use of fly ash and ground bagasse ash produces Cellular Lightweight Concrete mix with good compressive strength tensile strength flexural strength and water absorption.

This research was aimed to studying the effect of bagasse ash on the properties of footpaths concrete slabs. Using bagasse ash a waste from the manufacture of ethanol instead of the OPC type I 10 20 30 40 and 50 percent by weight. Test results revealed that the compressive strength of concrete bagasse ash mixtures was less than the plain OPC type I concrete And decreased by the content of the bagasse ash. The flexure strength of the footpaths concrete slabs was laid in the same direction. Comparison flexure strength of footpaths concrete slabs on the standard (TIS 378-2531) found that can used 40% replacement of bagasse ash replacing in cement. For the percentage of water absorption of footpaths concrete slabs in bagasse ash concrete mixtures were higher than the plain OPC type I concrete mixture and every mixture is not exceeding standard. It was also found that the replacing cement with bagasse ash content increased the cost of footpaths concrete slabs were lower down. When replacing cement with bagasse ash in 40% cheaper than the cost of plain cement were up to 31% and according to the standard