จำนวน Repository ( 61 )

การตัดสินใจสั่งอาหารออนไลน์ ผ่านโมบายแอปพลิเคชันของผู้บริโภคกลุ่มเจเนอเรชันวาย (Gen Y) ในเขตกรุงเทพมหานคร
การตัดสินใจสั่งอาหารออนไลน์ ผ่านโมบายแอปพลิเคชันของผู้บริโภคกลุ่มเจเนอเรชันวาย (Gen Y) ในเขตกรุงเทพมหานคร

This research aims to study online food ordering through the Mobile Application of Consumer Generation Y in Bangkok. The sample group consists of consumers between 21 and 38 years of age living in Bangkok (Gen Y). 400 sample queries were used as a tool for collecting data. Statistics such as frequency percentage mean standard deviation and plural regression analysis was used. The results showed that most respondents were female private company employees aged between 26 and 30 with a bachelors degree or equivalent. The average monthly income of the respondents is between 15000 and 25000 baht. The most important factor affecting the decision to order food online was the acceptance of overall technology at high level with an average of 4.24 marketing mix factors (7Ps) overall is at high level with an average of 4.02 and the quality factor of overall service is at high level with an average of 4.02. The hypothesis test results showed that technological acceptance factors marketing mix factors and quality factors of the service affect the decision to use online food ordering services through the Mobile Application of Consumer Generation Y in Bangkok statistically significantly at 0.05.

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การตัดสินใจเลือกใช้บริการบ้านพักคนชราของ Generation Y ในเขตกรุงเทพมหานคร
การตัดสินใจเลือกใช้บริการบ้านพักคนชราของ Generation Y ในเขตกรุงเทพมหานคร

This research aims to study the following objectives: 1) the demographic characteristics of Gen Y that influence the decision to choose nursing home services 2) the factors of the marketing mix that influence the decision to choose Gen Y nursing home services and 3) the consumer behavior factors of Gen Y influencing the decision to use nursing home services of Gen Y. The research is based on a quantitative research method. The sample consisted of the population born between 1980 and 1997 aged between 24 and 41 years living in Bangkok. 400 people were examined by using the questionnaire created by the researcher. The statistics used in the study were frequency percentage mean standard deviation T-test F-test and multiple regression. The study results are that 1) looking at the demographic characteristics most respondents are female aged 30-35 years old with a bachelors degree single status and employees of private companies with an average monthly income of 10001 – 20000 Baht. In the future when the elderly can’t rely on their children or relatives to live they need to prepare savings for a senior living in a nursing home without underlying diseases. Most of the respondents have no children. The questionnaire used collected information on gender age level of qualification marital status occupation income parents’ support savings congenital disease number of children. All these factors affected the decision to choose Gen Y nursing home services at a statistically significant level of 0.05. 2) Marketing mix factors (7Ps) by product price place process and promotion affected choose the nursing home services of Gen Y. These factors were statistically significant at the 0.05 level. When testing the correlation value multiple regression (R square = 0.684) found that the relationship R value highly correlated with promotion place process price physical evidence people and product respectively. 3) Consumer behaviour factors social aspects personal aspects and psychological aspects affected decistion to choose the nursing home services of Gen Y. These factors were significant from the statistical test at the 0.05 level. When testing the correlation value and multiple regression (R square = 0.696) found that the relationship with the highest R value followed by personal psychological social and cultural aspects respectively.

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วัฏจักรการขับขี่รถยนต์นั่งในเขตกรุงเทพมหานครชั้นในภายใต้สถานการณ์โควิด-19
วัฏจักรการขับขี่รถยนต์นั่งในเขตกรุงเทพมหานครชั้นในภายใต้สถานการณ์โควิด-19

Thailand is a country where passenger cars up to 7 people the specified cylinder capacity does not exceed 1500 CC. Most used in Bangkok which is a popular vehicle. Therefore this type of vehicle was chosen to collect data to study behavior and create a driving cycle the selection of the data collection route includes: Ratchadaphisek Road - Rama IV Road Phaholyothin Road and Rama III Road - Narathiwat Road etc. Which the road is in the business district which has a heavy traffic volume. At present there is an epidemic of Covid-19 the government therefore has measures to lockdown. It affects the traffic conditions greatly compared to the normal situation. Therefore data collection was performed on-board measurement. and grouping the time series clustering. In the part of the equipment used to store data including : KYOWA Model EDX-200A It is a highly accurate data storage device. by connecting to Global Positioning System: GPS sensor and connect to notebook The results of the data collection to create a driving cycle of 3 routes in the morning and evening (Peak time).It was found that most of the speed patterns used to create driving cycles were low speed patterns. The frequency of the speed range is close to the real driving and the speed range is in the range of 0-10 km/h. Which show that the traffic conditions on 3 routes are very dense. but driving in some parts can use speed and have the following movement patterns including : acceleration decelerationconstant speed stationary. Each route has different values.

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ปัจจัยที่มีผลต่อพฤติกรรมการซื้ออาหารกล่องออนไลน์ กลุ่มอาหารตามสั่ง ในเขตกรุงเทพมหานครชั้นใน
ปัจจัยที่มีผลต่อพฤติกรรมการซื้ออาหารกล่องออนไลน์ กลุ่มอาหารตามสั่ง ในเขตกรุงเทพมหานครชั้นใน

This independent research Intended to 1) Study of demographic characteristics that effect to make to order online food inner Bangkok metropolitan 2) Factors of 4Cs Marketing Mix that effect to make to order online food inner bangkok metropolitan Using 400 questionnaires This research studied the majority of my respondents who were female and female partners between 31-40 years of age education bachelors degree occupation employee or official / state enterprise monthly income 10001 - 15000 baht living in a dormitory / condo food-based category. The most popular order is Holy Basil Fried Rice. There is a frequency to buy at 1 box the price less than 50 baht per time. Most of them are popular to buy during the period (11.31 - 15.00) from the statistical significance test. -test at a 95% confidence level the results of the study revealed that indirect characteristics of education occupation income and housing characteristics influence food type over time and purchase price marketing mix. Both the needs of the service provider the payer department the convenience the media communication and the media journey have an effect on the quantity type of food and the lead time. The payers a la carte meals are popular for their convenience with on-time delivery services for reasonable prices quality and food needs New fresh clean hygienic respectively

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การบริหารงบประมาณกับประสิทธิผลของโรงเรียนเอกชนในเขตกรุงเทพมหานคร
การบริหารงบประมาณกับประสิทธิผลของโรงเรียนเอกชนในเขตกรุงเทพมหานคร

The objective of this study is to observe the relationship between Budget Management and Effectiveness of private schools in Bangkok. The population and sample groups of this study include 691 schools in which 123 focused samples derived from determining samples’ sizes are according to Krejcie and Morgan’s Table. The data used in this study is provided by school administrators chief budget accountants and teachers. The employed study instrument used in collecting data is overall four-part questionnaire survey. Collected data is statistically analyzed by percentage arithmetic mean standard deviation correlation coefficient of Pearson and Multiple Regression Analysis The finding of this research reveals that 1)Private schools’ Budget Administration around Bangkok is general and in each aspect were at a high level : the highest arithmetic mean is account management aspect followed by budget allocation. 2) Private schools’ Effectiveness is general and in each aspect were at a high level : the highest arithmetic mean is teachers satisfaction aspect followed by the ability to adapt from internal and external factors respectively. 3)There is also a positive relationship between schools budget management and schools effectiveness with statistical significance at 0.01

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