การศึกษามาตรฐานการจัดการโซ่อุปทาน การกระจายสินค้าและการตลาดของอุตสาหกรรมเนื้อสัตว์แปรรูปฮาลาลในประเทศไทยเพื่อรองรับการเปิดประชาคมเศรษฐกิจอาเซียน

The research on the process of supply chain management standard goods distribution and marketing of the meat processing industry in Thailand to support the ASEAN Economic Community was aimed (1) the process of supply chain management standards goods distribution and marketing of the meat processing industry in Thailand to support the ASEAN Economic Community and (2) to determine the consistency of a causal model that influenced the process of supply chain management standards goods distribution and marketing of the meat processing industry in Thailand to support the ASEAN Economic Community with the empirical data. The variables used in this study were the independent variables including the availability and the readiness of the entrepreneurs. The mediator variables were the raw material transportation management and safety standard. The dependent variable was the supply chain management standard goods distribution and marketing of the meat processing industry in Thailand to support the ASEAN Economic Community. The researchers used a mixed method of qualitative and quantitative study. Questionnaires were used to collect empirical data from 350 entrepreneurs of the meat processing industry in Thailand. The statistical methods used to analyze data were the frequency percentage mean standard deviation and the analysis on the structural equation model and qualitative research methodology. The results revealed that the model was well consistent with the empirical data. The Chi – Square (2) value was 288.294 at the degrees of freedom (df) of 256 with the probability p-value equal to 0.081. The chi - square relative (2/df) was 1.127 with index of harmony (GFI) equal to 0.975 AGFI = 0.951 RMSEA = 0.017 The results showed that (1) the availability of resources had a positive influence on the transportation of raw materials (2) the availability of resources had a positive influence on safety standards (3) the entrepreneur readiness had a positive influence on the transportation of raw materials (4) the entrepreneur readiness had a positive influence on safety standards (5) the transportation of raw materials had a positive influence on safety standards (6) the transportation of raw materials had a positive influence on the supply chain management distribution and marketing and (7) safety standards had a positive influence on the supply chain management distribution and marketing of halal meat processing industry in Thailand to support the ASEAN Economic Community. The findings suggested that the meat processing industry should focus on the supply chain management distribution and marketing by promoting personnel deeper understanding to develop halal food. The government should also support the halal food industry as well