Research Objectives were the followings; firstly to study Behaviors of outdoor advertising selections directly from Plan B Media Public Company Limited’s customers Secondly to study levels of Marketing Mix influencing to those who bought outdoor advertisings from Plan B Media Public Company Limited. Thirdly to study business data differences affecting to Behaviors of outdoor advertising selections from Plan B Media Public Company Limited’s customers. The research was conducted by using questionnaires for data collection and analyzed it by the use of percentages means and standard deviations one-way ANOVA (F-test) and multiple regressions. Study found that on the whole levels of customers’ opinion toward marketing mix were high. In considering to each Marketing Mix the most three things were found as high level comprising; processes marketing promotion and price correspondingly. Behaviors of outdoor advertising selections were also found at the same. When Hypothesis was tested we found that these factors comprising Product Price Marketing Promotion and Behaviors of outdoor advertising selections had a linear - relation statistically at the level of 0.05 (F = 15.546 p = 0.00). Besides its Multiple Correlation Coefficient was equal to 0.601 which means that the predictive factors cohesively forecasted behaviors of outdoor advertising selections directly from Plan B Media PCL.’s customers and shown at 33.80 percentage (R2adj = 0.338). In addition each different business data had an influence to behaviors of outdoor advertising selections from this company in the same way.

Cosmetics current role a step along the way is. Media that comes with the product. Researchers are interested in education awareness and recognition with advertising media buying decisions cosmetic skin care : a case study of consumers in Bangkok. The purpose of the research was to determine the relationship between population factors that influence the decision to buy cosmetics skin care products. The quantitative research questionnaires were used to collect data. Sample of 385 people living in Bangkok. And a quota sample using a specific classification by age group. By focusing on the awareness and recognition of the media. The results showed that the decision to buy cosmetics skin care. With a focus on advertising. TV Radio media magazines newspapers online media and media at the point of purchase moderate (34.00) analysis test t-test to test the F-test and test different pairs by way of (Scheffe Method) found demographic factors and the cost to buy cosmetics and skin care. Age education occupation and income per month. As a result the decision to buy it. From measurements with statistics Eta found that the perception of the media are related to the cost of purchasing cosmetics skin care at a low level (0.94) and measurements with statistics Eta found recognition. Media are related to the cost of purchasing cosmetics skin care is low (0.11) were also suggested. Entrepreneurs do not have the media hype

The objectives of this independent study were 1) to investigate consumer perceptions of advertising media and event marketing of Gogi Tempura Flour 2) to investigate consumer buying decision behavior for Gogi Tempura Flour in Bangkok area 3) to investigate the relationship between demographic characteristics and consumer buying decision behavior for Gogi Tempura Flour in Bangkok area and 4) to investigate the relationship between consumer perceptions of advertising media and event marketing of Gogi Tempura Flour in Bangkok area. The sample consisted of 400 consumers in Bangkok area. Data were collected through the questionnaire and then analyzed by frequency percentage and Chi-Square Test.1. The sample mostly consisted of: females (67.50%); those aged 25-30 years (31%); freelancers(merchants/business owners/freelancers) (52%) those graduated with bachelor’s degree (72.50%); those earned monthly income of 10001-20000 baht (46.50%) and single people (56.50%). 2. The sample’s perception of Gogi Tempura Flour advertising came from magazine and event marketing. However they never perceived Gogi Tempura Flour advertising through television. 3. In terms of the sample’s buying decision behavior they bought Gogi Tempura Flour after tasting sample foods cooked by using Gogi Tempura Flour as well as visiting Gogi booth in department store. 4. Age occupation education level. Monthly income and marital status were related to Gogi Tempura Flour buying behavior of consumers in Bangkok area at statistical significance level of .05. However gender was not related to the sample’s Gogi Tempura Flour buying behavior.5. Advertising media and event marketing perception were related to Gogi Tempura Flour buying behavior of consumers in Bangkok area at statistical significance level of .05.

จากหลักสูตรของมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร คณะเทคโนโลยีสื่อสารมวลชน สาขาเทคโนโลยีการโทรทัศน์และวิทยุกระจายเสียง ชั้นปีที่ 4 ภาคเรียนที่ 2/2564 มีแผนการเรียนการสอนวิชาโครงงานพิเศษทางวิทยุโทรทัศน์และวิทยุกระจายเสียงของนักศึกษา เพื่อให้นักศึกษาใช้ความรู้ ความสามารถ และความคิดสร้างสรรค์ในการผลิตผลงานต่าง ๆ ตามความสนใจ และนำผลงานไปสู่การใช้ประโยชน์ได้จริง ดังนั้นผู้ศึกษาจึงได้ผลิตภาพยนตร์สั้นส่งเสริมการท่องเที่ยว จังหวัดชัยภูมินับเป็นหนึ่งในจังหวัดภาคอีสานที่มีความสวยงาม และมีแหล่งท่องเที่ยวสวย ๆ อยู่มากมาย นักท่องเที่ยวส่วนใหญ่คงเคยได้ยินกิตติศัพท์ของทุ่งดอกกระเจียวที่สวยงามและโด่งดังระดับประเทศ แต่นั่นเป็นเพียงหนึ่งในแง่มุมความสวยงามทั้งหมดที่ชัยภูมิมี และอีกทั้งจังหวัดชัยภูมิยังขึ้นชื่อเรื่องธรรมชาติที่งดงาม และหนึ่งในสถานที่ที่มีธรรมชาตินั่นคืออุทยานแหงชาติหลายแห่งที่น่าสนใจ ซึ่งเป็นแหล่งธรรมชาติที่ไม่ค่อยมีนักท่องเที่ยวรู้จักเท่าไหร่นักทั้งนี้ทางผู้ศึกษาได้จัดทำโครงงานพิเศษทางวิทยุโทรทัศน์และวิทยุกระจายเสียงในรูปแบบภาพยนตร์สั้นส่งเสริมการท่องเที่ยว จังหวัดชัยภูมิ สนับสนุนโดยนักวิชาการป่าไม้ชำนาญการจัดการทรัพยากรรักษาการตำแหน่งผู้อำนวยการส่วน และผู้อำนวยการสำนักอุทยานแห่งชาติ เพื่อประชาสัมพันธ์อุทยานแห่งชาติในพื้นที่จังหวัดชัยภูมิ

The main objectives of the research were to study; target audience remembering Corporate Social Responsibility Project through corporate advertising in order to create corporate unique image in the Stock Exchange of Thailand; the perception of target audience on Corporate Social Responsibility Project through corporate advertising and The attitude of target audience towards corporate social responsibility project through corporate advertising in order to create corporate image in the Stock Exchange of Thailand. The corporate advertising was arranged for various areas namely roles and operations personnel and services social and management. Information was distributed through media channels as news and corporate advertising to create corporate image. This quantitative research selected the listed companies in the Stock Exchange of Thailand that conducted corporate social responsibility project as they met the research criteria and engaged 11 corporate advertising media. Data were collected from 400 samples with the application of Taro Yamane and statistic for data analysis included percentage average and Standard Deviation. Statistics used for testing the independent sample were independent t-test F-test to determine the difference with the one-way analysis of variance Chi-square and stepwise multiple regression analysis.