The purpose of this study is to observe the value information in order to set up decision making in varieties selection for from farmers in Tharua Agriculture Cooperative Ltd. of Ayutthaya Province. This research use questionnaires as the medium to collect the information from 160 target consumers. As the result of the research this can be concluded as follows; Most of the target consumers are male gender age 14 – 50 years old and educated in Primary School including rice farming worker who have earnings below 10000 baht per month. This target group is very concerning on the factor that show product’s marketing image and products as well as the price and the purchasing locations of products but not very much From the research it shows that consumers of rice seed is concerning on marketing factors as follows. The result shows that consumers of rice seed purchase the product because of the image officials products are reliable quality packaging and brand of the products. Price factors for the research we can tell that the consumers variable methods of payment available including cash credit card etc. and the prices are suitable with quality of the products. ง Purchasing location from the research it shows that consumers of rice seed is very easy to buy where to buy close to home released in the right moment. Merchandise factor as rice seed of Tharua Agriculture Co-operative Ltd. use loans in order to advertise their products which affects buying decision staff recommendation the exhibit has made clear pay more attention at the highest level. Down from a premium price tag outdoor shows. And has organized various to assist in the promotion of cooperatives. Consumers can get information on the local newspaper. And radio at least.

This research aimed to study Thai and foreign tourists about development guidelines of historical tourist attraction. 400 Thai and foreign tourists who came to travel at Ayutthaya Historical Park Ayutthaya province. A questionnaire was used as a research instrument. The statistics used for analyzing data were percentage mean and standard deviation. The results revealed that most the tourists were female ages 31 – 40 years old. Their education backgrounds were Bachelor’s degree. Their occupations were private companies. Their were Thai and Foreign. In general The Development Guidelines of Historical Tourist Attractions. The first of development guidelines were Attractive Factors (To what extent does each of the followings attract tourist?) and next were The capabilities to support tourism (To what extent does each of the followings support tourism?) and Management and Administration (To what extent does each of the followings affect tourism?). The top 5 of development guidelines were The remarkable and unique history Architectural and artistic beauty Greatness a good image and recognition Enough accommodations and Convenient access to tourist destinations

The purposes of this research were to make artificial wild orchids from joint-vetch to imitate the natural one. Researchers studied joint-vetch dyeing Thai wild orchids forming from joint-vetch Thai wild orchids selecting by considering appropriate appearance shape and composition and five experts gave the opinions on the chosen researched orchids. The development of wild orchid product from joint-vetch was transferred to housewife’s group in Phra Nakhon Si Ayutthaya province. The satisfaction of the research product was investigated from 60 target groups. The overall satisfaction of the participants after attending the training course was at the high level (4.73). Other aspects were found that the average mean (4.74) of the facility was at the highest level. The average mean (4.73) of the knowledge application was at the highest level. The average mean (4.71) of the product was at the highest level. The average mean (4.68) of the instructor was at the highest level. The average mean (4.35) of the understanding was at the high level.

The purposes of this research were: 1) to develop Web-Based Instruction (WBI) on “Kingdom of Ayutthaya and Kingdom of Thonburi”กusing student team achievement division technique; 2) to evaluate if the WBI meets an 80/80 efficiency criterion; 3) to compare the students’ learning achievements by pre-test and post-test; and 4) to examine student satisfaction towards the WBI. The sampling group selected by purposive sampling was 25 primary education (grade 5) students in the second semester of academic year 2012 at Wattrithosathep school in Phra Nakhon district Bangkok. The research instruments consisted of two unit of WBI; a learning achievement test administered before and after the learning; and the evaluation form of the student performance. The statistical tests employed to verify the efficiency of the WBI were the E1/E2 efficiency index and t-test. The research result revealed that the efficiency of the developed web-based instruction (WBI) was 84.00/82.80 which was higher than standard criterion 80/80 and comparative of student’s achievement it was found that the student achieved learning progress significantly level of .05. Finally it was found that the learners opinion after using the developed web-based instruction (WBI) was very satisfactory.

The purposes of this research were to make artificial wild orchids from joint-vetch to imitate the natural one. Researchers studied joint-vetch dyeing Thai wild orchids forming from joint-vetch Thai wild orchids selecting by considering appropriate appearance shape and composition and five experts gave the opinions on the chosen researched orchids. The development of wild orchid product from joint-vetch was transferred to housewife’s group artificial flower entrepreneur and interested people in Phra Nakhon Si Ayutthaya province. The satisfaction of the research product was investigated from 60 target groups. The research’s results were: The appropriate types of Thai wild orchid were Ueang Matchaanu (Purple Bauhinia) Chang Iyares (Rhynchostylis retusa (L.) Blume) Ueang Sae Mon (Dendrobium bellatulum Rolfe) Ueang Sainamkrung (Dendrobium parishii) and Leuang Junthaboon (Dendrodium friedericksianum Rchb. f.). They were made into Thai wild orchid box Thai wild orchid bouquet Thai wild orchid garden in the glass and Thai wild orchid bouquet decoration. After the target groups attended the knowledge and technology transfer training course the investigation found was as follows: Most participants 73.33 % were female and 26.76 % were male. Most participants (33.33%) were in the 41-50 years age category and 26.66% were in the 21 – 30 years age group 21.66% were in the 31 – 40 years age group 10 % were more than 50 years old and 8.33% were younger than 20 years old. 33.33 % of the participants were famers 20% were freelance and merchants 16.66% were students and 13.33% were civil servant officers. The overall satisfaction of the participants after attending the training course was at the high level (4.73). Other aspects were found that the average mean (4.68) of the instructor was at the highest level. The average mean (4.74) of the facility was at the highest level. The average mean (4.71) of the product was at the highest level. The average mean (4.35) of the understanding was at the high level. The average mean (4.73) of the knowledge application was at the highest level.