จำนวน Repository ( 29 )

ศักยภาพการทำงานและความผูกพันต่อองค์กรที่มีอิทธิพลต่อ แนวโน้มการลาออกของพนักงานฝ่ายสนับสนุนของ ธนาคารรัฐแห่งหนึ่ง
ศักยภาพการทำงานและความผูกพันต่อองค์กรที่มีอิทธิพลต่อ แนวโน้มการลาออกของพนักงานฝ่ายสนับสนุนของ ธนาคารรัฐแห่งหนึ่ง

The purpose of this study was to investigate the influence work performance and organizational commitment affecting the resignation of a public bank support in Bangkok. This is survey research was quantitative which its samples consisted of 310 support staff of a public bank in Bangkok responding to the questionnaire as a research tool. Frequency percentage means standard deviation and Multiple Regression Analysis was applied to achieve 0.05 significance level. The research revealed that the majority of the population was male aged 31-40 years old working as employees and had the average monthly income less than or equal to 15000 baht. They had been working with the bank less than 3 years. Largely the analysis of their work performance and organizational commitment as well as the resignation of the employees was at a high level. The hypothesis test showed that the performance factor did not influence the resignation trend of the support staff of a public bank in Bangkok. In addition their organizational commitment influenced the resignation tendency of a public bank in Bangkok.

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ความพึงพอใจและประสิทธิภาพในการปฏิบัติงานของพนักงานบริษัท  บริษัท อยุธยา แคปปิตอล ออโต้ ลีส จำกัด (มหาชน) (กรุงศรี ออโต้) ภายหลังการรวมกิจการเข้ากับธนาคารกรุงศรีอยุธยา จำกัด (มหาชน)
ความพึงพอใจและประสิทธิภาพในการปฏิบัติงานของพนักงานบริษัท บริษัท อยุธยา แคปปิตอล ออโต้ ลีส จำกัด (มหาชน) (กรุงศรี ออโต้) ภายหลังการรวมกิจการเข้ากับธนาคารกรุงศรีอยุธยา จำกัด (มหาชน)

The purpose of this study was to investigate the influence of job satisfaction concerning the work performance of Ayudhya Capital Auto Lease Public Company Limited (Krungsri Auto) employees after the merger. The sample consisted of 2468 employees of Ayudhya Capital Auto Lease Public Company Limited (Krungsri Auto Personnel Department 2016). According to Krejcie and Morgan (1970) the samples used in the study were 331 who were asked to provide data through a questionnaire developed by the researcher. Its reliability regarding the Alpha value was .939 and the analysis of the respondents’ data frequency and percentage mean and standard deviation were applied. The analysis of data on the job satisfaction and Krungsri Auto employees’ performance relied on the inferential statistics while the hypothesis was tested by using multiple regression analysis and the results were as follows. The analysis of general education data of the population showed that most respondents were females between 31-40 years old with bachelors’ degrees and were in the entry-level positions for 1-5 years earning 15000 – 30000 Baht. It was found that Krungsri Auto employees’ the work motivation in the overall staff was very high. The highest was the aspect of the work characteristics followed by work success work responsibility work atmosphere salary and welfare and good governance which were all in high levels. However the acceptance aspect was in the moderate level. As for Krungsri Auto employees’ job satisfaction it was found that the satisfaction of employees in terms of the career security work atmosphere good governance salary and welfare were at high level. The job satisfaction on the policy and administration (X6) leadership (X11) opportunities and advancement (X4) relationships with colleagues (X8) and personnel acceptance (X5) could be written as raw score (B) and standard score (Bata) of the multiple regression equation used to predict the satisfaction of the personnel performance that influences the performance of the employees. After the merger Bank of Ayudhya was selected by using the predictive equation as the following raw score. = (Y) 1.138+.201 (X6)+.155 (X11)+.106 (X4)+.142 (X8) + .087 (X5) Suggestions for further research are as follows. 1. Executives should have a clear salary management policy adequate to ensure a stable working atmosphere and organizational commitment. 2. The organization should foster the motivation for better work performance. 3. The organization should ensure the employees’ confidence that after the business merging the employees will also have the same work stability recognized good working conditions and appropriate welfare for the performance.

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พฤติกรรมการใช้บริการและคุณภาพการให้บริการรถเคลื่อนที่ของธนาคารออมสิน
พฤติกรรมการใช้บริการและคุณภาพการให้บริการรถเคลื่อนที่ของธนาคารออมสิน

The purpose of this research was to 1) study the behavior of mobile banking users of the Government Savings Bank 2) to study the quality of mobile banking services of the Government Savings Bank 3) to study the relationship between service quality and service behavior of mobile customers of GSB Uthai Branch and Pratunam Indra Branch. Phra Nakhon Si Ayutthaya is the five aspects of concrete services. Reliability. Customer Response Confidence in the customer. To know and understand customers Considered by basic data by sex age educational level occupation income per month. The sample used in the study was from the people who came to the mobile banking service of the two savings banks using the convenient sampling method of 140 persons. The instrument used to collect the data was a questionnaire to check the accuracy of the content from the instructors. Consult Statistics used in data analysis were descriptive and inferential statistics ie percentage mean and standard deviation. The study found that: 1) Type of service Frequency of service usage Date of service Time to use the service. Type of service Most people use the deposit-withdrawal service. Frequency of service usage Most people use the service once a month. Date of service Most people use the service Monday. Time to use the service. 2) The quality of mobile services of the Government Savings Bank Uthai Branch and Pratunam Indra Branch. All 5 areas of Ayutthaya have quality of service. Stay in good 3) The relationship between service quality and customer service behavior of mobile banking customers. Uthai branch and Pratunam branch Indra Phra Nakhon Si Ayutthaya Province has a relationship in the opposite direction.

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อิทธิพลที่มีผลต่อการตัดสินใจเลือกใช้ระบบพร้อมเพย์ของธนาคารพาณิชย์ไทย
อิทธิพลที่มีผลต่อการตัดสินใจเลือกใช้ระบบพร้อมเพย์ของธนาคารพาณิชย์ไทย

This research is study on influences effect of decision to use PromptPay system of Thai commercial banks. The purpose of the research is as follows. Study the confidence that effect of the choice of financial transaction services through PromptPay system. Study the marketing mix factors that effect of the decision to use financial services through PromptPay system. This research is to collect data from customer of Thai commercial banks. Thai commercial banks are as follows. Bangkok Bank Public Company Limited. Krung Thai Bank Public Company Limited. The Siam Commercial Bank Public Company Limited. Kasikorn Bank Public Company Limited. and Bank of Ayudhya Public Company Limited. The results showed that most respondents had the following: They are female. They are between 31 and 40 years old. They are single. They graduated bachelor. They are studying at the undergraduate level. They are students. They earn less than 15000 baht per month. Frequency of financial transactions is 1 time per month. They used to transfer money through mobile applications. The reason for using the mobile banking is quick and easy. and Reduce the loss of money and the cost of banking transactions are the factors that affect the choice of use PromptPay system.

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ปัจจัยที่มีอิทธิพลต่อความเครียด ของพนักงานธนาคารของรัฐแห่งหนึ่ง ในสังกัดภาคที่ 1
ปัจจัยที่มีอิทธิพลต่อความเครียด ของพนักงานธนาคารของรัฐแห่งหนึ่ง ในสังกัดภาคที่ 1

This study aims to examine stress and factors in stress for employees in a public bank using questionnaire to collect data from the sample group consisting of 237 employees from a public bank. The hypothesis is analyzed by multiple linear regression. Result was: 1. Operational factors such as work description acceptance and accomplishment had positive impact on stress for the sampled bank employees. Operational factors constituted 40.30% of change in stress for the sampled group 2. Organizational factors such as work structure and relationship with colleagues likewise had positive impact on stress for the sampled bank employees. Organizational factors represented 34.30% of impact on stress for the sampled group.

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