The purposed of this research “Trend and marketing mix factors affect toward purchasing behaviors of working women in Bangkok” was to study (1) the relation between personal factors of working women in Bangkok and the marketing mix factors of Korean cosmeceuticals (2) the trend of using the Korean cosmeceuticals of working women in Bangkok. The samples of this study were 400 working women in Bangkok. The questionnaires were implemented as the tool for data collection. The statistics methods were used for analyzing data; Percentage Mean Standard Deviation and Chi-Square. The results were found that: The results were showed that most of respondents had range of age between 20 to 30 years old hold Bachelor degree single and lived with the parents. Their monthly income were 15001-20000 bath and work with the private companies. They have bought face care cosmeceuticals and the reason of buying is products’ quality. Innisfree is the most popular cosmeceuticals brand. The price which they spent each time are not more than 1000 baht. The places where they buy the products is health & beauty shops such as Boots Watsons Matsumoto First Drug and EVEANDBOY. The purchasing frequency is once a month. They decided to buy the products by themselves and the information about Korean Cosmeceuticals come from the Internet. This research was found that the respondents are continually going to buy Korean Cosmeceuticals. They will interest to buy whitening product for next purchase. The hypothesis testing results showed that (1) monthly income age and education have mostly related to purchasing behavior of Korean Cosmeceuticals (2) monthly income has mostly related to the marketing mix factors. (3) product place and marketing communication have mostly effected to purchasing behavior

This study aims to study the client’s investment behavior in the Long-Term Equity Fund: LTF the clients invest in Krungsri Asset Management Company classified on demographic factors and to study different behavior of individual investor. The sample used in this study includes investors who invest in long-term equity fund (Krungsri’s LTF) amounting to 71518 investors. The sampled people derive from the Taro Yamane’s formula as Convenience sampling method that the confident level is 95% and the tolerance’s acceptance in the selection of the samples is 5% numbered 397 investors. The data collection did during October 2015 which evaluated and analyzed data using statistical software. This study analyzes by using statistics and percentage. This study found that most investors are females aged between 31-40 years married status get a bachelor’s degree have monthly revenue between 15000-30000 baht and their careers are government officers. In terms of investment found that most investors choose a long-term mutual fund (70:30 of dividend). On average each of the investors have investment value approximately 10000 baht per time or less than there is an average investment period over five years and the times to invest in the investment portfolio are the gradual purchases throughout the year. Regarding to the total investment in the mutual fund investors invest about 1-2 locations. In term of the loss’s acceptance has risk level around 10-20%. The investment objective is to receive tax benefits. For suggestions from the research results the asset management company should conduct these investment behaviors to make consideration on creating new products that are suitable for the investment this also reassure investors that their investments will bring benefits and have low risk in addition the confidence in the firmly fixed income and these investments do not cause adverse effects in a long-term investment. This research also makes choices in the matter of the benefits’ payment risk assessment in investment time to invest and so on. In order the fact that investors have choices to invest in the versatile mutual fund.

The research titled “Studying of social network usage behavior by university lecturers in Bangkok for teaching 3D computer subjects” aims to find out how useful social network is to the teaching of 3D computer subjects as well as the criteria for social network usage. These findings will be used to develop guidelines for redesigning to enable lectures to utilize social network effectively and high level education teaching allow the improvement of teaching quality.

Research Objectives were the followings; firstly to study Behaviors of outdoor advertising selections directly from Plan B Media Public Company Limited’s customers Secondly to study levels of Marketing Mix influencing to those who bought outdoor advertisings from Plan B Media Public Company Limited. Thirdly to study business data differences affecting to Behaviors of outdoor advertising selections from Plan B Media Public Company Limited’s customers. The research was conducted by using questionnaires for data collection and analyzed it by the use of percentages means and standard deviations one-way ANOVA (F-test) and multiple regressions. Study found that on the whole levels of customers’ opinion toward marketing mix were high. In considering to each Marketing Mix the most three things were found as high level comprising; processes marketing promotion and price correspondingly. Behaviors of outdoor advertising selections were also found at the same. When Hypothesis was tested we found that these factors comprising Product Price Marketing Promotion and Behaviors of outdoor advertising selections had a linear - relation statistically at the level of 0.05 (F = 15.546 p = 0.00). Besides its Multiple Correlation Coefficient was equal to 0.601 which means that the predictive factors cohesively forecasted behaviors of outdoor advertising selections directly from Plan B Media PCL.’s customers and shown at 33.80 percentage (R2adj = 0.338). In addition each different business data had an influence to behaviors of outdoor advertising selections from this company in the same way.

The survey research aimed to: 1) study the behaviors of self-directed learning; 2) compare levels of self-directed learning behaviors which is classified by personal status; and 3) study guidelines for self-directed learning. The subject obtained through stratified random sampling consisted of 319 first-fourth year undergraduates of the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon. The research tool was a questionnaire. The frequency percentage mean standard deviation t-test and ANOVA were used for data analysis and hypothesis testing. The results were as follows: 1. The overall level of students’ behaviors for self-directed learning was high (X = 3.74; S.D.= 0.74) that were self-evaluation competency (X = 3.89; S.D.= 0.74) self-management competency (X = 3.75; S.D.=0.76) self-learning competency (X = 3.74; S.D.=0.70) self-searching competency (X = 3.72; S.D.=0.72) and characteristics of self-directed learners (X = 3.59; S.D.=0.77) respectively. 2. There was no difference of self-directed learning behaviors when genders and educational levels were considered. In contrast there were statistically significant difference at 0.05 when academic performance was considered. 3. The overall level of students’ opinions on guidelines for self-directed learning was high (X = 3.51;S.D.= 0.85) self-directed was academic matter (X = 3.74; S.D.=0.76) physical matter (X = 3.41 ; S.D.=0.93) management (X = 3.40; S.D.=0.87) respectively.