The main purpose of this research is to identify ways to preserve authenticity in Buddhism when promoting it as the focus of cultural tourism in three provinces in the Northeast of Thailand namely Ubon Ratchathani Udon Thani and Khon Khaen which comprise the sample sites of this research. The study analyzes the current condition of tourism in these provinces evaluates the sociocultural effects of tourism and then identifies means of preserving authenticity in Buddhist practice while promoting cultural tourism. This research is qualitative research: the data was collected through in-depth interviews with 35 participants at the research sites. Participant responses indicate that most travellers to temple sites are Thai tourists or Thais who were born in the Northeast of Thailand who are visiting home. The purpose of their travel is typically to make merit to worship and to pray to the Buddha or other gods. Most foreigners on the other hand tend to tend to be transiting these provinces on their way to other destinations because all three provinces have airports. With regard to the effects of tourism most participants (54%) think that tourism has good economic effects and in general negative effects were not emphasized. However many participants (46%) expressed concern that tourism could have a negative impact on the authenticity of traditions because tourist activities focus on how to attract large numbers of tourists rather than preserving cultural authenticity and contribute to environmental problems. Participants were also concerned about the difficulties faced by rural temples in attracting tourists due to lack of funds for development and promotion of tourism marketing. Analysis of participant responses resulted in the identification of five key ways of preserving authenticity in Buddhism when promoting it as the focus of cultural tourism: 1) Support cooperation between tourism stakeholders and emphasize the role of the local community in the preservation of culture; 2) Focus on activities that are in accordance with Buddhist principles and culture rather than those aimed solely at increasing the number of tourists; 4) Encourage relevant government departments to provide funds to develop tourism infrastructure and facilities in an equitable manner; and 5) Support activities to encourage locals to preserve their own culture or promote creative tourism for tourists. The recommendation of this research is to focus on raising the awareness of the local community of the value of cultural authenticity and preservation of local ways life centered around Buddhism. There should be concern regarding the effects of too many tourists rather than a single-minded focus on their positive economic impact. Authenticity in Buddhist cultural tourism can attract tourists who are interested in cultural tourism who in turn are more likely to contribute to sustainable tourism outcomes.

The research aims to 1) promote historic and cultural tourism at royal temples in Ayutthaya province; and to 2) identify ways of promoting cultural tourism sustainably. The research methodology is mixed-method. The quantitative data was collected from approximately 400 Thai tourists by means of questionnaires. The qualitative data was collected by means of interviews with 8 tourism stakeholders in Ayutthaya province. Data were analyzed to identify the frequency percentage mean (x̅) and standard deviation (S.D.) using SPSS. The research found that Thai tourists and tourism stakeholders support measures to develop Royal temples in Ayutthaya including: 1)Wat Phra Sri San Phet; 2) Wat Panan Cheng Worawiharn; 3) Wat Na Phra Maen; 4) Wat Kasattra Thirat; and 5) Wat Phrom Niwat. In order to develop this royal temples there should be co-operation between locals and the private sector to promote sustainable tourism and to preserve the beautiful heritage sites as world heritage sites. The private sector and locals should support sustainable tourism activities and Thai culture to attract tourists who can encourage socio-economic development. In addition tourism facilities should be developed such as tourism landscapes parking areas tourism information public toilets and facilities for the elderly and disabled. Tourism policy should be supported through co-operation between locals and tourism stakeholders. Tourism management authorities and locals should support activities to preserve culture in order to attract more tourists and increase tourism revenue.

The purpose of this study was to study the history of a cultural architecture resources and environment in the local community. The history that found was used to be information to find the development of potentiality of cultural tourism to carry on the cultural activity which related to the local community to encourage local people to beneficially manage the resources and to accommodate the tourism in Nan local government. All of these operations were focused on the cooperation of monks and local people by debating. This study collected data by using random survey questionnaire of local people tourists and tour guides. Moreover the interview of local instructors local people and other people was also used in this study. The development of the potentiality of cultural tourism at Wat Satharot still need help from government by adding a streetcar park at Wat Satharot and promoting a tourist attractions in variety of advertisement. The local people combine in to community to manage the tourism. For tour guides and tourists they need some souvenir shop and antique and beautiful sightseeing.

The objective of this research is to study the demographic characteristics attitudes perceptions and life styles which influence the Buddhist tourism behaviors of Thai and Foreign travelers in Rattanakosin Island Bangkok. The sampling consists of 400 tourists the method used for data collection is questionnaire. The analysis of data collected is undertaken by statistical calculations based on percentage mean standard deviation and pearson’s correlation coefficient. The findings suggested that most of the questionnaire respondents were Buddhism Tourists of Thai nationality rather than foreign nationalities female gender was in bigger number than male gender and most of them were Buddhist by religion. Age range was 25-34 years marital status was single highest education level was bachelor degree. As for profession employees in the private sector was the highest rate followed by government officials/government enterprises employees. The average monthly income was ranging from Baht 5001-15000. riends/colleagues were rated highest for the sources of data. Necessary tour data gathering was required only at the time to make tour plan. The most preferable location for relaxation was home. The most interested hobbies were watching TV/music listening /internet/computer. most respondents believed that preservation and education on national work of art was the necessary issue. The highest rate of spiritual religious practice taken by most tourists was paying respect to the monks and merit making at the temples. the highest rate of traveling mode was by bus. Most tourists had no previous experiences of Rattanakosin Island tourism. most were accompanied by friends/family members. One full day trip without overnight stay ranked highest level. Expenditure was less than Baht 1000 per each trip. the most favorite tourists attraction site was the Emerald Buddha temple. Main activity during the tour was admiration of beauty of architecture and unique work of art of the temple. the attitude of the tourists on the general environment of Rattanakosin Island was rated at very good level. the advantages and the consequences of the trip were ranging from relaxation and stress release mental health improvement mental serenity. the factors which influenced different tourism behaviors were categorized of following aspects 1. Method of tourism data acquisition based on nationality profession and income. 2. Tour provocation based on age and income. 3. Number of trips taken. Based on nationality gender age marital status profession and income. 4. Traveling modes based on gender age profession and income. 5. trip duration based on nationality education level profession and income. 6. accommodation based on age education level and profession. 7. Budget based on nationality age marital status education level profession and income.

This research aims to enhance Nangleang Market as a top cultural tourist destination and to assist Nangleang Market to manage its cultural object into a sustainable way. Primary sources were from field work as data collecting interviewing 28 participants namely people responsible to Nangleang Market’s tourism management both government and private sectors people who buy food and things in the market seniors in the community local people tour leaders and tourists by using indicative questions. Second sources were investigated and analyzed from various information such as academic document and previous research. It was found that the seven groups of participants credited on integrated strategy including Communication Theory Stakeholders’ Involvement Civil State Empowerment Social Network by Facebook Campaign by Tourism Authority of Thailand and Food Safety Standard as a strategy to enhance Nangleang Market to manage tourism sustainably rather than the single one.