The purposes of this research were: 1) To study decision to choose Tim Surm Restaurant Service. 2) To study the personal factor in consumer decision making to choose Tim Surm Restaurant Service 3) To study the relationship between personal factors of consumers and the decision to choose Tim Surm Restaurant Service in Muang District Nakhon Si Thammarat Province. 400 sample were purposive selected used The instrument were questionnaires. Frequency and percentage were calculated for test relationship Chi - square test was wed and Contingency Coefficient at statistically significant level of 0.05 computer program analysis was used to calculated data. The research study found were that most consumers ware females ages between 21 - 30 years maried status Bachelors Degree 10001 - 15000 Baht salary working as freelance /private businesses 3 - 4 members in family sample decided to choose the Tim Surm restaurant services in the product by focusing on the highest food taste value for money with food quality appropriate price with the quality of food For the place of distribution opening - closing time was significant. The marketing promotion was reducing the price of food at various festivals personnels were attentive and willing to serve customers The service was available to reserve a table in advance The physical aspect of cool air culation and enough light in the shop. Results of the hypothesis testing of personal factors for consumers are age marital status education level salary occupation and family size correlated with the decision to choose Tim Surm Restaurant Service in Muang District Nakhon Si Thammarat Province were age was correlated with the price and the services The marital status was related to the price The educational level was related to the product the place of service personnel distribution and physical aspects The salary was related to the product and the price. The occupation is related to personnel and physical aspects. The member of family correlated with the product and the price. The gender was not correlated with the decision to choose Tim Surm Restaurant Service in Muang District Nakhon Si Thammarat Province. The statistical significance at the 0.05 level.

This research explored the Marketing Mix (4P’s) factors affecting vocational education textbook buying decision of target customerss Wankaew Edutainment Co.Ltd. in Bangkok metropolitan area. The Population in this study are teachers and lecturers belong to vocational schools in Bangkok. The equation used to calculate the unknown sample population at 95% confidence level. The sampling and statistical sample of 400 active research. That have statistics used in this research is the Binary logistic regression. The results showed that with ten issues from three aspects that affect buying decisions. The level of statistical significance was 0.05 The 4P’s product clarified on two issues includes learning plans and test examination for course number 200 as a Microsoft Word file containing a CD and given to the print format four-color throughout. The 4P’s place focused on three issues as books sold through shops in the area close to the Lyceum sales by telesales and distributed E-Commerce system. The 4P’s promotion focused on five issues as counseling services academic and teaching buyer can author textbook buyer invite participants academic buyer have joined academic work and advertising through social media and website

The objectives of this study is to 1) study the behaviors of consumption of baked goods in Bangkhen district Bangkok and 2) study factors of decision making of consumers on services. We have sample of 400 subjects and used statistical methods consist of frequency proportion mean standard deviation t-test and F-test. From the results we found that most of the consumers are female of age between 20 – 30. Most of our samples are students and have income less than 10000 baht per month. For the results on behaviors we found that most purchases are for self-consumption. Cakes are the most popular baked goods. There’re 1 – 3 quantity of goods per purchase and cost around 70 -150 baht. The frequency that samples go to bakery is 1 – 4 times a week from Monday to Friday and around 15.01 – 19.00. Samples mostly got information of bakery from personal communication. The results show that price is the most important factors influence on consideration of consumers given ( = 4.46) of mean. While other important factors are products ( = 4.37) convenience ( = 4.10) brand loyalism ( = 4.05) commercial ( = 3.99) brand’s quality ( = 3.96) and brand ( = 3.85). There’s no difference on the influence of gender on consumption but there’s a significant difference between price and brand’s quality and between ages and between convenience and commercial.

The purposes of this study were to 1) investigate the consumers’ behavior in using THAI catering restaurant at Phuket International Airport 2) marketing strategies affecting the consumers’ decision on using THAI catering restaurant at Phuket International Airport 3) compare marketing strategies affecting the consumers’ decision on using THAI catering restaurant at Phuket International Airport with details on personal factors. The sample group consisted of 350 Thai customers of THAI catering restaurant at Phuket International Airport. The sample group was chosen by using the accidental sampling technique. The questionnaire was used to collect data. The statistics used in this study were percentage mean standard deviation t-test and F-test. The result showed that the majority of customers were women aged in the range of 35-45 years old with monthly income ranging from 15000 to 25000 bath. The reason for using the restaurant is to have food. The most popular time was between 11.01-13.00. The amount of money spent each time was less than 1000 bath. These customers usually ordered Thai food. As for the factors affecting the decision it was found that it was self-decision making. As for the marketing strategies affecting the consumers in using a THAI catering restaurant at Phuket International Airport all strategies were rated high with personnel ranking highest ( = 4.18) physical feature ( = 4.17) service ( = 4.13) product ( = 4.13) price ( = 4.06) channel ( = 3.87) and sale promotion ( = 3.64) respectively. According to the comparative marketing strategies affecting consumers in using the service of a THAI catering restaurant at Phuket International Airport it was found that sex or gender played no role in using the restaurant. However age affected the product price sale promotion personnel service and physical feature with significant statistic level at 0.05. It was also found that monthly income affected product sale promotion service with significant statistical level at 0.05.

The objectives of this study were to examine the royalty of customers categorized according to population properties and to investigate the relationship between service quality and royalty of customers. The data were collected from 288 existing customers through the application of questionnaires. The statistics applied for the data analysis comprise Percentage Mean Frequency Minimum Maximum Standard deviation Independent Samples t-test One-way ANOVA and Scheffe’s Method between 0.01 to 0.05 level of significance. The study demonstrated that the differences in gender and education had influences on the royalty of customers at 0.05 level of significance while there is no significant differences in age job and monthly income. Overall it was found that the service quality had a positive relationship with the royalty of customers at 0.01 level of significance.