This research aimed to study behaviors and needs of the consumers to plan F&B service shopsetup at Rajanagarindra Rajabhat University Bangkla Chachoengsao. The research sample group was 343 students who bought the products at the university service shop. The instrument was questionnaire. The statistics included percentage average standard deviation and Correlation Coefficient (Pearson).The results showed that the respondents mostly were female students in the second year of the faculty of Education. The average of monthly expenses was 1001 to 3000 Baht. The active purchasing time was during 9:01 a.m.-12:00 a.m. The reasons of buying was convenience and the inexpensive products. Most respondents demanded hygienic products. As for services the respondents needed quick services nice and pleasant atmosphere. The relationship between behavior and the three-need factors revealed statistically significant relationship at 0.01.

The purposes of this research were 1) Study behavior and demand of consumers for handicraft product from palm leaf. 2) Design and development handicraft product from palm Leaf. 3) Study of consumer satisfaction for handicraft product from palm Leaf. The results found that. the community of housewife at Tambon Takaok choose artificial flowers and bag. Demand of the buyer in Tall vase flower arrangements Image of Buddha decorate with flower spherical vase flower arrangements and corsages handbag purse and cosmetic bag. Pass the tested to Thai Community Product Standard.The result of customer satisfaction showed that the average highest satisfaction product was spherical vase flower arrangements corsages and tall vase flower arrangements. The average high satisfaction product was Image of Buddha decorate with flowercosmetic bagpurse and handbag .

This study employs a mixed method research which is a combination of quantitative and qualitative measures to investigate situation and demand in relation to Information and Communications Technology (ICT) training of the elderly in Bangkok. For quantitative method questionnaires are used to obtain information from a total of 355 senior citizens. These data are examined and evaluated by way of descriptive statistical analysis involving frequency percentage mean and standard deviation with t-test and a one-way analysis of variance (ANOVA). For qualitative method in-depth interviews of 10 coordinators of the Association for the Elderly are undertaken and a focus group of 10 representatives of the Association for the Elderly is employed. The results show that a majority of the elderly do not have a computer (56.3%) or experience of using ICT (33.8%) but indicate demand for ICT training (59.4%) with regard to reading information and news and communicating by way of the internet. In detail there is demand for free training courses dealing with computer use and the internet as well as searching queries convenience of travel to training centres and trainers who understand the capability of the elderly. Comparison by income shows that the elderly whose average monthly income is more than 30000 bahts pay more attention to training courses and services travel convenience and trainers than do those on lower income. Furthermore the demand for training is higher for the elderly who have ICT experiences than for those with no experience. In conclusion the findings of this study suggest that policymakers should provide the elderly in Bangkok with public-access computers free internet connection availability of reduced-price computers and financial support for ICT training courses.

The objective of this research is to propose a forecasting model for uncertain demand index data of steel. The forecasting model proposed by Yelland (2010) was modified by adjusting the prior distributions of some parameters in the model in order that it is suitable for the demand of steel in Thailand. The algorithms for model fitting were written in OpenBUGS. The proposed model was compared to a classical exponential smoothing model. The research found that the forecast errors from the proposed forecasting model were minimum.

The study on the trend of demand and factors affecting selection of Business Administration graduates from Rajamangala University of Technology Phra Nakhon to work for commercial banks in Bangkok and metropolitan area was aimed at studying 1) the trend of demand for Business Administration graduates to work for commercial banks 2) factors affecting selection of Business Administration graduates from Rajamangala University of Technology Phra Nakhon to work for commercial banks and 3) analysis of satisfactory characters affecting selection of Business Administration graduates from Rajamangala University of Technology Phra Nakhon to work for commercial banks in Bangkok and metropolitan area. The questionnaires were constructed and passed internal consistence test of alpha method with more than 0.70. They were used as a tool for collecting data from 400 branch managers of Thai and foreign commercial banks. The statistics used for analysis were SPSS with frequencies distribution percentage mean standard deviation and exploratory factor analysis. The research finding indicated that 1) in 2005 the commercial banks in the sample group are planning to acquire new staff who graduated Administration Business from both Bachelors degree and Masters degree with Thai or English program. They mostly required the ones graduated from Finance and Banking and also Accounting Marketing General Management respectively. The Business Administration graduates from Rajamangala University of Technology Phra Nakhon were required the most and the second was from public universities and the third was from private universities. 2) the first-ranked factor affecting selection of Business Administration Bachelors graduates from Rajamangala University of Technology Phra Nakhon to work for commercial banks in the sample group was morality and honesty and for Masters ones was leadership 3) Working ability affecting selection of Business Administration both Bachelor and Masters graduates from Rajamangala University of Technology Phra Nakhon to work for commercial banks in Bangkok and metropolitan area at highest level with a variance of 14.074% and 13.501% respectively.