จำนวน Repository ( 53 )

การรับรู้ประสิทธิผลการบริหารลูกค้าสัมพันธ์ ความไว้วางใจคุณภาพบริการ ที่ส่งผลต่อความภักดีของลูกค้าที่ใช้บริการสถานตรวจสภาพรถเอกชนในจังหวัดพระนครศรีอยุธยา
การรับรู้ประสิทธิผลการบริหารลูกค้าสัมพันธ์ ความไว้วางใจคุณภาพบริการ ที่ส่งผลต่อความภักดีของลูกค้าที่ใช้บริการสถานตรวจสภาพรถเอกชนในจังหวัดพระนครศรีอยุธยา

The purposes of this research were: 1) to study the effectiveness of customer relationship management influence the customer trust on service quality on private vehicle inspection service in Phra Nakorn Si Ayutthaya 2) to study the customer loyalty influence the customer trust on service quality on private vehicle inspection service in Phra Nakorn Si Ayutthaya. 3) to study the effectiveness of customer relationship management influence the customer loyalty on private vehicle inspection service in Phra Nakorn Si Ayutthaya. The samples in this study were 325 Banpan private vehicle inspection service’s customers in Sena district Phra Nakorn Si Ayutthaya province. The data were analyzed by using frequency percentage mean standard deviation and Multiple Regression Analysis. The results found that the opinion levels on effectiveness of customer relationship management in overall and each aspect was found that the customer engagement customer hearing customer suggestion customer retention and customer prospecting were at the high level. The opinions level toward the customer trust on service quality was found at highest level in overall. The opinions level toward the customer loyalty was found at high level in overall. The result of hypothesis test found that the effectiveness of customer relationship management in customer suggestion customer retention and customer prospecting were influenced the customer trust on service quality. However the customer engagement and customer hearing were not influenced the customer trust on service quality. The customer trust on service quality were influenced the customer loyalty. The effectiveness of customer relationship management in customer engagement customer suggestion customer retention and customer prospecting were influenced the customer loyalty however the customer hearing were not influenced the customer loyalty.

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การจัดการความรู้ที่ส่งผลต่อความมีประสิทธิภาพการปฏิบัติงานของ บุคลากรในหน่วยงานรัฐวิสาหกิจแห่งหนึ่ง ในเขตกรุงเทพมหานคร
การจัดการความรู้ที่ส่งผลต่อความมีประสิทธิภาพการปฏิบัติงานของ บุคลากรในหน่วยงานรัฐวิสาหกิจแห่งหนึ่ง ในเขตกรุงเทพมหานคร

The research on the Knowledge Management Resulting in Performance Effectiveness of Personnel in a State Enterprise in Bangkok is aimed to 1) Study knowledge management of personnel in a state enterprise in Bangkok. 2) Study effectiveness of personnel in a state enterprise in Bangkok. 3) Study knowledge management which results in performance effectiveness of personnel in a state enterprise in Bangkok. The sample groups selected by the Proportional Stratified Random Sampling consisted of 142 staffs of a state enterprise. The researcher received 142 returned questionnaires. The statistics for data analysis consisted of percentage mean and standard deviation. T - test and F - test were used to test the hypothesis. Moreover the Stepwise Multiple Regression Analysis was conducted at the significance level of 0.05. Data analyzing results found that most of the sample groups were females aged 26 -30 and educated at the bachelor degree. Employment duration of the sample groups was 11-15 years. In general the perception of knowledge management within an organization was at a high level. The hypothesis testing results found that different personal factors on educational background and status caused difference in the deviant working effectiveness on quality and quantity respectively. Knowledge management of staffs in this state enterprise resulted in working effectiveness

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ความสัมพันธ์ระหว่างพฤติกรรมการสื่อสารและการรับรู้ข่าวสาร ต่อประสิทธิภาพการสื่อสารภายในองค์กร ของพนักงานฝ่ายบริหารจัดการ องค์กรอิสระแห่งหนึ่ง
ความสัมพันธ์ระหว่างพฤติกรรมการสื่อสารและการรับรู้ข่าวสาร ต่อประสิทธิภาพการสื่อสารภายในองค์กร ของพนักงานฝ่ายบริหารจัดการ องค์กรอิสระแห่งหนึ่ง

The purpose of this descriptive study is to behaviors perceived communication effectiveness and the relationship between communication behaviors and perceived intra-organizational communication effectiveness using 70 sets of closed-end questionnaires as a tool for data collection from employees at a selected independent organization. Statistical methods for data analysis included percentage mean( μ ) standard deviation( σ) and correlation coefficient. The results of the study indicate that most of the survey respondents ae male aged 51 years and older with a marital status. The education level is bachelor’s degree. In respect of information perception intra-organization matters are the main priority among employees with a focus on the information within the organizational unit they belong to or benefits related to them. With regard to communication frequency and channels internal email is mainly used followed by Facebook and Line respectively due to restricted access to communication tools at work. On aspect of intra-organizational communication efficiency straight-to-the-point communication speed and perception are found mainly with the matters within the organization or the work unit the employees belong to. When considering the credibility of the information the emphasis is placed on the content of the order coming from within the organization substantially affecting the communication efficiency. Thus there is the close relationship between information perception and intra-organizational communication efficiency as the correlation is significant at 0.05 level. It can be said that employees at this organization pay considerable attention to the information within organization.

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ความสัมพันธ์ระหว่างการบริหารการศึกษาแบบมีส่วนร่วมกับประสิทธิผลของงานวิชาการของสถานศึกษาขั้นพื้นฐาน สังกัดสำนักงานเขตพื้นที่การศึกษาประถมศึกษา สมุทรปราการ เขต 1
ความสัมพันธ์ระหว่างการบริหารการศึกษาแบบมีส่วนร่วมกับประสิทธิผลของงานวิชาการของสถานศึกษาขั้นพื้นฐาน สังกัดสำนักงานเขตพื้นที่การศึกษาประถมศึกษา สมุทรปราการ เขต 1

The objectives of this research were to study: 1) the participative educational administration of foundation education schools under Elementary Education Office Samut Prakarn Area 1 2) the academic affairs effectiveness of foundation education schools under Elementary Education Office Samut Prakarn Area 1 3) the relationship between participative educational administration and academic affairs effectiveness of foundation education schools under Elementary Education Office Samut Prakarn Area 1. The sample were 315 administrators and teachers under Elementary Education Office Samut Prakarn Area 1 by system random sampling method. The instrument was a questionnaire asking about participative educational administration and academic affairs effectiveness of foundation education schools. The statistics for data analysis were frequency percentage mean standard deviation and Pearson Product Moment Correlation Coefficient. The research results revealed that: 1) the participative educational administration of foundation education schools under Elementary Education Office Samut Prakarn Area 1 as a whole was at moderate level. Considering by aspects found that they were at moderate level; 2) academic affairs effectiveness of foundation education schools under Elementary Education Office Samut Prakarn Area 1 as a whole was at moderate level; 3. the relationship between participative educational administration and academic affairs effectiveness of foundation education schools under Elementary Education Office Samut Prakarn Area 1 as a whole and by aspects were positive at .01 level of significance.

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การสร้างและหาประสิทธิภาพชุดฝึกอบรมตามสมรรถนะวิชาชีพช่างบริการยานยนต์
การสร้างและหาประสิทธิภาพชุดฝึกอบรมตามสมรรถนะวิชาชีพช่างบริการยานยนต์

The purpose of this study were to conduct and to evaluate the effectiveness of Automotive service technician The research procedure starting by collect and study document : research paper international occupational standard (Oklahoma Department of Career and Technology Education) and competency needed in Motorcycle Mechanic suggested by 7 person who working in this field. All data will be referred for behavior objectives list and learning materials design such as information sheet practice operation sheet for experience skill training evaluation sheet with evaluation criteria which clearly listed topics. The sample group in this study was 19 PAJAMANGALA UNIVERSITY OF TECHNOLOGY PHRANAKHON Faculty of Industrial Education in academic year 2 0 1 7 . Pre-test will be given before training steps according to the manual. The students will do the test after each training topic. At the training end Post-test will be given and student final assignment will be evaluated by 5 experts. The Pre-test and Post-test scores will be statistical mean difference test. The research results found that the student final assignment competencies evaluation in percentage mean score was 87.55/94.66/85.13 that higher than 80/80/80 about the expectation. The test percentage mean score after training each topic was 92.11 that higher than 90 about the expectation. The percentage mean score difference test between before and after training was significant at statistical level .01 and the after training score was higher than before training score.

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